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Channel Marketing Manager Jobs in Park Ridge, IL

Copado

Channel Marketing Manager

Chicago, IL · On-site

$110K - $130K/yr

Execute SI Partner Marketing campaigns as a primary demand generation channel to drive measurable ... Manage the creation and distribution of tactical enablement assets tailored for SI practices and ...

CHERVON NORTH AMERICA INC

Channel Manager

Naperville, IL · Hybrid

$90K - $115K/yr

The Channel Marketing Manager | EGO, is responsible for driving profitable share growth across the served markets by managing the development of the channel penetration and harmonization strategies.

Chervon North America

Channel Manager

Naperville, IL · On-site

$90K - $115K/yr

The Channel Marketing Manager EGO, is responsible for driving profitable share growth across the served markets by managing the development of the channel penetration and harmonization strategies.

Cna

Multi-Channel Marketing Director

Chicago, IL · Hybrid

The Director of Multichannel Marketing manages the strategy, execution, and optimization of channel marketing strategy, with a focus on email and social media marketing programs. This role is a ...

CNA

Multi-Channel Marketing Director

Chicago, IL · On-site

The Director of Multichannel Marketing manages the strategy, execution, and optimization of channel marketing strategy, with a focus on email and social media marketing programs. This role is a ...

FOCUS HR INC

Marketing Manager

Melrose Park, IL · On-site

$70K - $90K/yr

Proven track record of planning, executing, and optimizing multi-channel marketing campaigns. * Experience managing campaigns across digital channels (email, social media, paid ads, content)

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Roku

Senior Device Sales Marketing Manager

Chicago, IL · On-site

$255K - $330K/yr

You will turn channel priorities, product stories, and business goals into high-impact marketing ... Experience managing direct-to-consumer sales marketing, including promotion design, offer testing ...

Roku

Senior Device Sales Marketing Manager

Chicago, IL · On-site

$255K - $330K/yr

You will turn channel priorities, product stories, and business goals into high-impact marketing ... Experience managing direct-to-consumer sales marketing, including promotion design, offer testing ...

Calamos Investments

Product Marketing Manager

Chicago, IL · On-site

$120K - $160K/yr

Coordinate content creation workflow across Product Management, Channel Marketing, Investment Team, and Distribution to gather inputs, establish timelines and deliver materials that meet stakeholder ...

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All JobsChannel Marketing JobsChannel Marketing Manager JobsChannel Marketing Manager Jobs in Park Ridge, IL

Channel Marketing Manager information

See Park Ridge, IL salary details

$18.7K

$107.2K

$159.4K

How much do channel marketing manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for channel marketing manager in Park Ridge, IL is $107,170.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,200.00 and $137,800.00 per year, depending on experience, location, and employer.

What is a channel marketing manager?

A channel marketing manager oversees the development and implementation of a manufacturer’s channel marketing strategy. In marketing, a “channel” is a route through which a manufacturer sells their product. As a channel marketing manager, your job is to establish new channel partnerships to help maximize sales, and therefore profit. Your responsibilities include fostering strong relationships with each channel partner, such as wholesalers and retailers, and seizing each opportunity to develop a new profitable partnership. You must also work with other departments to establish guidelines for channel partnerships that best suit the company. You need at least a bachelor’s degree in marketing for this career.

How does a channel marketing manager typically collaborate with sales and partner teams to drive results?

Channel Marketing Managers work closely with both internal sales teams and external partners to develop co-marketing initiatives, align messaging, and ensure effective execution of campaigns. They regularly coordinate joint planning sessions, share insights on market trends, and monitor program performance to optimize strategies. This collaborative approach is essential for driving partner engagement and achieving sales targets. Strong communication and relationship-building skills are key to success in this role.

What are the key skills and qualifications needed to thrive as a channel marketing manager, and why are they important?

To thrive as a Channel Marketing Manager, you need expertise in marketing strategy, partner relationship management, and a solid understanding of sales channels, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and data analytics tools is typically required. Outstanding communication, negotiation, and project management skills help you build strong partnerships and drive cross-functional initiatives. These abilities are crucial for maximizing partner performance, increasing market reach, and ensuring cohesive go-to-market strategies.

What is the difference between Channel Marketing Manager vs Product Marketing Manager?

AspectChannel Marketing ManagerProduct Marketing Manager
Primary FocusDeveloping marketing strategies for distribution channelsPositioning and promoting specific products
Work EnvironmentCollaborates with sales, distribution partners, and marketing teamsWorks closely with product development, sales, and customer support
Required SkillsChannel strategy, partner management, marketing campaignsProduct knowledge, messaging, market research
Industry UsageCommon in tech, consumer goods, and retail sectorsPrevalent across various industries including tech and manufacturing

While both roles involve marketing expertise, the Channel Marketing Manager focuses on building relationships and strategies with distribution channels, whereas the Product Marketing Manager concentrates on promoting and positioning specific products. Understanding these differences helps organizations assign the right responsibilities and candidates for each role.

Is a channel marketing manager a high paying job?

A channel marketing manager typically earns a competitive salary that varies based on experience, industry, and location. In general, it is considered a mid- to high-level marketing role with potential for higher compensation with seniority and specialized skills such as data analysis or digital marketing tools.
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The top searched job categories for Channel Marketing Manager jobs in Park Ridge, IL are:

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Cities near Park Ridge, IL with the most Channel Marketing Manager job openings:

Channel Marketing Manager jobs near you
Infographic showing various Channel Marketing Manager job openings in Park Ridge, IL as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 14% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $107,170 per year, or $51.5 per hour.

Channel Marketing Manager

Copado

Chicago, IL • On-site

$110K - $130K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 17 days ago

Job description

About Copado
Copado is the leading DevOps platform for Salesforce, revolutionizing how the world's largest organizations achieve success in their Salesforce deployments. Our mission is to accelerate the Salesforce development lifecycle, support digital transformation, and deliver unparalleled value to our customers. We continuously innovate, ensuring our platform meets the evolving needs of Salesforce developers and operations professionals.
Job Summary
We are seeking a strategic manager to join our team. In this role, you will understand that Partner Marketing is a primary engine for Demand Generation. You will be responsible for executing marketing programs across Global System Integrators (GSIs), System Integrators (SIs), and Regional System Integrators (RSIs), which remain our primary and most proven revenue channel, while also developing marketing motions with Independent Software Vendors (ISVs) and Technology Partners as a growing secondary focus. You will bridge the gap between our Product, Alliances, and Sales teams to deploy a unified "Better Together" message, ensuring that tactical activities across both partner types are tied directly to pipeline. Critically, this role owns the articulation of Copado's core value proposition in partnership with each SI, GSI, and ISV - translating our platform story into joint messaging and content that earns executive buy-in on both sides and drives internal evangelism within partner organizations.
Key Responsibilities
Joint Value Proposition & Executive Messaging
  • Core Narrative Ownership: Serve as the primary architect of Copado's "Better Together" story for each named partner - translating platform capabilities into joint value propositions that resonate with both technical and executive audiences.
  • Executive Alignment: Build and deliver messaging that earns buy-in from senior leadership at both Copado and partner organizations, including exec-ready narratives for QBRs, partner summits, and joint planning sessions.
  • Internal Evangelism: Act as an internal advocate for the partnership within the partner's own organization - training and equipping partner sales/practice teams to sell Copado's story as fluently as their own.

Demand Generation & "To, Through, With" Partner Execution
  • Pipeline Engine (Primary Focus - SI/GSI): Execute SI Partner Marketing campaigns as a primary demand generation channel to drive measurable growth in Partner Sourced (net new) and Partner Influenced (deal acceleration) pipeline.
  • ISV & Tech Partnership Motions (Secondary Focus): Develop and execute marketing programs with ISVs and technology partners, identifying co-marketing opportunities that complement the SI-led pipeline and building repeatable motions as these partnerships mature.
  • The "To, Through, With" Framework: Execute targeted "To Partner" (enablement and education), "Through Partner" (co-branded campaigns), and "With Partner" (joint GTM, co-branded campaigns and co-sell motions) marketing initiatives across both partner categories.

Cross-Functional Messaging & Alignment
  • Unified Messaging: Own the development of joint value proposition messaging per partner, in close collaboration with Alliances and Product Marketing, ensuring narratives are technically accurate, executive-ready, and consistently reinforced across every partner touchpoint.
  • Integrated Campaigns: Integrate SI and ISV/tech partner motions into broader Global Demand Gen campaigns, activating partners in field events, digital programs, digital activations, and ABM strategies.
  • Partner Enablement Content & Communications: Manage the creation and distribution of tactical enablement assets tailored for SI practices and ISV/tech partnerships, including one-pagers, joint battlecards, marketing and sales decks, partner emails, and newsletters.

Operational Excellence & Reporting
  • Budget & MDF Management: Manage assigned partner marketing budgets and Market Development Funds (MDF) across SI and ISV programs with precision, ensuring strict tracking and targeting 100% spend utilization.
  • Project Management Rigor: Instill a culture of "flawless execution" for all tactics in the funnel, ensuring joint events and content launches have clear workback schedules and are delivered on time.
  • Performance Tracking: Manage the reporting cadence for both SI and ISV/tech partner campaigns, delivering clear metrics highlighting leads generated, pipeline contribution, and ROI on MDF spend.
  • Lead Management: Monitor the end-to-end lead flow process for SI and ISV partner leads to ensure data integrity and rapid hand-off to the Sales team.

Qualifications & Experience
  • Experience: 4-6 years of experience in B2B Marketing, with specific expertise in Partner Marketing and Demand Generation.
  • SI experience is preferred; exposure to ISV or technology partner marketing is a strong plus.
  • Ecosystem DNA: Familiarity with the Salesforce partner ecosystem (GSIs, SIs, RSIs) is highly preferred; familiarity with the ISV/AppExchange or broader technology partner ecosystem is a plus.
  • Narrative & Messaging Skill: Demonstrated ability to translate complex platform capabilities into clear, differentiated joint value propositions for both executive and practitioner audiences alike.
  • Collaboration: Proven ability to collaborate across Alliances, Marketing, and Sales to drive shared success across multiple partner types.
  • Analytical Mindset: Ability to track and differentiate between Sourced and Influenced revenue and optimize campaigns based on performance data.

Technical Expertise
  • Systems: Strong experience with Salesforce CRM (PRM experience is a plus) and Marketing Automation platforms (e.g., Pardot).
  • Workflows & Project Management: Proficiency in Project Management tools (e.g., Asana) and experience executing workflows for partner lead registration and campaign attribution.

Benefits
Copado offers a comprehensive benefits package, which includes:
  • Competitive salary and performance-based bonuses.
  • Comprehensive health, dental, and vision insurance.
  • 401(k) Plan
  • Paid Time Off
  • Wellness Perks

Copado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third-party agency or company that does not have a signed agreement with Copado.
#LI-Onsite
The pay range for this role is:
110,000 - 130,000 USD per year (Chicago)

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