You'll shape how ideas are developed, how titles and thumbnails are crafted, and how concepts translate from spark to scalable format. You'll be the channel's primary authority on what makes content ...
You'll shape how ideas are developed, how titles and thumbnails are crafted, and how concepts translate from spark to scalable format. You'll be the channel's primary authority on what makes content ...
Channel Partnerships Manager
$166K - $167K/yr
We're looking for: A Channel Partnerships Manager who will own the strategy and execution of ... craft compelling outreach that gets responses * Data-driven approach to pipeline management ...
Channel Partnerships Manager
$166K - $167K/yr
We're looking for: A Channel Partnerships Manager who will own the strategy and execution of ... craft compelling outreach that gets responses * Data-driven approach to pipeline management ...
POSITION SUMMARY The Channel Sales Specialist I (Mass/Grocery Channels) is a dedicated resource ... Ability to craft professional presentations * An interest in developing skills as a sales person
Quick apply
POSITION SUMMARY The Channel Sales Specialist I (Mass/Grocery Channels) is a dedicated resource ... Ability to craft professional presentations * An interest in developing skills as a sales person
Off-Premise Channel Manager - Atlanta
$146K - $147K/yr
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant ... Atlanta, GA Market/Channel Execution • Ensure end-to-end execution of commercial responsibilities ...
Off-Premise Channel Manager - Atlanta
$146K - $147K/yr
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant ... Atlanta, GA Market/Channel Execution • Ensure end-to-end execution of commercial responsibilities ...
In this role, you will be responsible for crafting and executing innovative strategies to promote ... Keep a pulse on channel partner trends and drive marketing excellence across the organization.
In this role, you will be responsible for crafting and executing innovative strategies to promote ... Keep a pulse on channel partner trends and drive marketing excellence across the organization.
Manager, Digital Merchandising & Channel Strategy (Aerosoles)
Manhattan, NY · On-site
$100K - $120K/yr
... craftsmanship, and modern design. From the office to the weekend, our shoes are made to move with ... Key Responsibilities Channel Strategy & Assortment Congruity * Partner across Ecommerce, Amazon ...
Manager, Digital Merchandising & Channel Strategy (Aerosoles)
Manhattan, NY · On-site
$100K - $120K/yr
... craftsmanship, and modern design. From the office to the weekend, our shoes are made to move with ... Key Responsibilities Channel Strategy & Assortment Congruity * Partner across Ecommerce, Amazon ...
... craftsmanship, and modern design. From the office to the weekend, our shoes are made to move with ... Key Responsibilities Channel Strategy & Assortment Congruity * Partner across Ecommerce, Amazon ...
Quick apply
... craftsmanship, and modern design. From the office to the weekend, our shoes are made to move with ... Key Responsibilities Channel Strategy & Assortment Congruity * Partner across Ecommerce, Amazon ...
In this role, you will be responsible for crafting and executing innovative strategies to promote ... Keep a pulse on channel partner trends and drive marketing excellence across the organization.
In this role, you will be responsible for crafting and executing innovative strategies to promote ... Keep a pulse on channel partner trends and drive marketing excellence across the organization.
Off-Premise Channel Manager - Atlanta
Atlanta, GA · On-site
$146K - $147K/yr
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant ... Atlanta, GA Market/Channel Execution • Ensure end-to-end execution of commercial responsibilities ...
Off-Premise Channel Manager - Atlanta
Atlanta, GA · On-site
$146K - $147K/yr
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant ... Atlanta, GA Market/Channel Execution • Ensure end-to-end execution of commercial responsibilities ...
Manager, Digital Merchandising & Channel Strategy (Aerosoles)
Manhattan, NY · On-site +1
$100K - $120K/yr
... craftsmanship, and modern design. From the office to the weekend, our shoes are made to move with ... Key Responsibilities Channel Strategy & Assortment Congruity * Partner across Ecommerce, Amazon ...
Manager, Digital Merchandising & Channel Strategy (Aerosoles)
Manhattan, NY · On-site +1
$100K - $120K/yr
... craftsmanship, and modern design. From the office to the weekend, our shoes are made to move with ... Key Responsibilities Channel Strategy & Assortment Congruity * Partner across Ecommerce, Amazon ...
Off-Premise Channel Manager - Atlanta
Atlanta, GA · On-site
$146K - $147K/yr
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant ... Atlanta, GA Market/Channel Execution • Ensure end-to-end execution of commercial responsibilities ...
Off-Premise Channel Manager - Atlanta
Atlanta, GA · On-site
$146K - $147K/yr
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant ... Atlanta, GA Market/Channel Execution • Ensure end-to-end execution of commercial responsibilities ...
In this role, you will be responsible for crafting and executing innovative strategies to promote ... Keep a pulse on channel partner trends and drive marketing excellence across the organization.
In this role, you will be responsible for crafting and executing innovative strategies to promote ... Keep a pulse on channel partner trends and drive marketing excellence across the organization.
Senior Utility Channel Marketing Manager
San Francisco, CA · On-site
$150K - $200K/yr
You'll craft and execute marketing programs tailored to the Utility channel-driving awareness, demand, sales enablement, and revenue growth. This is an exciting opportunity for an individual eager to ...
Senior Utility Channel Marketing Manager
San Francisco, CA · On-site
$150K - $200K/yr
You'll craft and execute marketing programs tailored to the Utility channel-driving awareness, demand, sales enablement, and revenue growth. This is an exciting opportunity for an individual eager to ...
Lead, Direct & Extend Channel Marketing - CONVERSE
Boston, MA · On-site
$210K/yr
... omni-channel marketing plans that support Converse direct and marketplace partners, execute ... You will know how to craft a strong brief and manage a marketing budget, and you'll be passionate ...
Lead, Direct & Extend Channel Marketing - CONVERSE
Boston, MA · On-site
$210K/yr
... omni-channel marketing plans that support Converse direct and marketplace partners, execute ... You will know how to craft a strong brief and manage a marketing budget, and you'll be passionate ...
... craftsmanship, quality, and consistency Oversee demo unit demand and timing within the project ... channel Build AI-automated systems and solutions for project tracking, fixture production ...
... craftsmanship, quality, and consistency Oversee demo unit demand and timing within the project ... channel Build AI-automated systems and solutions for project tracking, fixture production ...
iPhone Business Planning Lead, WW Channel Sales Team
Cupertino, CA · On-site
$187K/yr
The people here at Apple don't just build products - they craft the kind of wonder that ... The channel sales organization is responsible for managing Apple's commercial relationships with ...
iPhone Business Planning Lead, WW Channel Sales Team
Cupertino, CA · On-site
$187K/yr
The people here at Apple don't just build products - they craft the kind of wonder that ... The channel sales organization is responsible for managing Apple's commercial relationships with ...
... craftsmanship, quality, and consistency Oversee demo unit demand and timing within the project ... channel Build AI-automated systems and solutions for project tracking, fixture production ...
... craftsmanship, quality, and consistency Oversee demo unit demand and timing within the project ... channel Build AI-automated systems and solutions for project tracking, fixture production ...
You'll shape how ideas are developed, how titles and thumbnails are crafted, and how concepts translate from spark to scalable format. You'll be the channel's primary authority on what makes content ...
You'll shape how ideas are developed, how titles and thumbnails are crafted, and how concepts translate from spark to scalable format. You'll be the channel's primary authority on what makes content ...
HEAD OF ISO CHANNELS
Manhattan, NY · Hybrid
$200K - $300K/yr
Job Title HEAD OF ISO CHANNELS Introduction Craft has partnered with a high-growth specialty ... Why Join - Lead and scale a revenue-critical partner channel function. - Build team structure ...
HEAD OF ISO CHANNELS
Manhattan, NY · Hybrid
$200K - $300K/yr
Job Title HEAD OF ISO CHANNELS Introduction Craft has partnered with a high-growth specialty ... Why Join - Lead and scale a revenue-critical partner channel function. - Build team structure ...
Channel Planner, Omni
New York, NY · On-site
$85K - $95K/yr
Our Values At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of ... Channel Planner, Omni Reports to: Associate Director, Channel Planning Omni About The Role The ...
Channel Planner, Omni
New York, NY · On-site
$85K - $95K/yr
Our Values At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of ... Channel Planner, Omni Reports to: Associate Director, Channel Planning Omni About The Role The ...
Channel Craft information
See salary details
$52K is the 25th percentile. Wages below this are outliers.
$48K - $52K
25% of jobs
$52K - $55.9K
8% of jobs
$55.9K - $59.9K
5% of jobs
$59.9K - $63.8K
5% of jobs
The median wage is $67.8K / yr.
$63.8K - $67.8K
7% of jobs
$67.8K - $71.7K
5% of jobs
$71.7K - $75.7K
7% of jobs
$75.7K - $79.6K
12% of jobs
$80K is the 75th percentile. Wages above this are outliers.
$79.6K - $83.6K
12% of jobs
$83.6K - $87.5K
9% of jobs
$87.5K - $91.5K
5% of jobs
$48K
$68.7K
$91.5K
How much do channel craft jobs pay per year?
What are some common challenges faced by Channel Craft professionals when managing multiple distribution partners?
What are the key skills and qualifications needed to thrive as a Channel Craft professional, and why are they important?
What is the difference between Channel Craft vs Content Creator?
| Aspect | Channel Craft | Content Creator |
|---|---|---|
| Primary Role | Designing and developing sales channels and distribution strategies | Creating digital or multimedia content for various platforms |
| Required Skills | Marketing, sales, channel management | Writing, video editing, graphic design |
| Work Environment | Corporate, B2B, sales-focused | Digital media, social platforms, freelance or agency |
| Certifications | Marketing, sales certifications often preferred | Content marketing, digital media certifications |
Channel Craft focuses on developing and managing sales channels to increase product distribution, often within corporate or B2B environments. Content Creators produce engaging digital content for marketing, entertainment, or informational purposes. While both roles involve marketing skills, Channel Craft emphasizes channel strategy and sales, whereas Content Creators focus on content production and audience engagement.
What is a Channel Craft and what do they do?

Other
Posted 8 days ago
Job description
As the Channel Specialist, you will own the creative packaging and concept strategy that determines whether a video gets clicked and watched to the end. This is a high-leverage creative strategy role sitting at the intersection of data, AI-driven ideation, and YouTube intuition. You'll shape how ideas are developed, how titles and thumbnails are crafted, and how concepts translate from spark to scalable format. You'll be the channel's primary authority on what makes content win on YouTube and you'll build the systems and frameworks that make that repeatable.
This role is for someone who obsesses over performance, not just creativity. You think in formats, not just videos. You move fast, pressure-test everything, and use data to sharpen instincts rather than replace them. If you can turn a promising idea into a breakout format, and then systematize it so it happens again, we want to hear from you.
*** This role is on-site in Greenville, North Carolina and relocation support is provided ***
What You'll Do:- Own title and thumbnail strategy end-to-end, continuously evolving packaging to maximize CTR and drive top-quartile click-through performance.
- Lead concept development from insight to scalable format,translating competitive research, retention data, and audience behavior into high-performing video ideas.
- Apply advanced AI-driven ideation workflows to generate, refine, and pressure-test concepts. Never blue-sky without prompting first.
- Analyze retention curves, CTR, and performance data to drive creative iteration loops and inform ongoing direction.
- Conduct deep competitive analysis to identify whitespace and emerging opportunities in the space.
- Influence the Creative Director and Channel Manager on concept viability, creative optimization, and production feasibility.
- Serve as the creative authority on set, ensuring execution fidelity to concept and packaging intent throughout production.
- Build and maintain prompt libraries, creative frameworks, and repeatable systems that raise the hit rate across the channel.
- Mentor peers and actively contribute to raising the overall creative bar across the team.
What You'll Bring:
- 4-7+ years of experience in YouTube content strategy, packaging, or production, with a proven track record of consistently delivering high-performing titles and thumbnails at scale.
- Deep understanding of YouTube algorithms, retention mechanics, and audience behavior. You can diagnose why a video underperforms and prescribe the fix.
- Advanced proficiency in AI-driven ideation and prompt engineering workflows; you know how to use these tools to accelerate and pressure-test creative, not just generate it.
- Demonstrated ability to translate data insights into actionable creative direction and measurable outcomes.
- Strong systems thinker and you build frameworks, not just videos, and you codify what works so it can be scaled.
- A clear, specific communication style and your creative direction moves teams forward.
- Experience working directly with virality or channel growth functions.
- Experience building and sharing scalable creative systems across teams or channels.
Why Work On the MrBeast Team
We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the creative and operational execution on a channel whose moments will be seen across every screen.