With target in mind, crafts the formatic structure of the channel and cultivates its particular "personality" in production and writing of content. This includes development and direction of special ...
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Description Sales Channel Expansion Manager Build connections. Create community. Expand what ... About Us At Stampin' Up!, we believe creativity is more than crafting, it's connection. We're a ...
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$146K/yr
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Quick apply
Sales Channel Expansion Manager
Riverton, UT · On-site
$146K/yr
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With target in mind, crafts the formatic structure of the channel and cultivates its particular "personality" in production and writing of content. This includes development and direction of special ...
With target in mind, crafts the formatic structure of the channel and cultivates its particular "personality" in production and writing of content. This includes development and direction of special ...
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Channel Craft information
See salary details
$52K is the 25th percentile. Wages below this are outliers.
$48K - $52K
25% of jobs
$52K - $55.9K
8% of jobs
$55.9K - $59.9K
5% of jobs
$59.9K - $63.8K
5% of jobs
The median wage is $67.8K / yr.
$63.8K - $67.8K
7% of jobs
$67.8K - $71.7K
5% of jobs
$71.7K - $75.7K
7% of jobs
$75.7K - $79.6K
12% of jobs
$80K is the 75th percentile. Wages above this are outliers.
$79.6K - $83.6K
12% of jobs
$83.6K - $87.5K
9% of jobs
$87.5K - $91.5K
5% of jobs
$48K
$68.7K
$91.5K
How much do channel craft jobs pay per year?
What are some common challenges faced by Channel Craft professionals when managing multiple distribution partners?
What are the key skills and qualifications needed to thrive as a Channel Craft professional, and why are they important?
What is the difference between Channel Craft vs Content Creator?
| Aspect | Channel Craft | Content Creator |
|---|---|---|
| Primary Role | Designing and developing sales channels and distribution strategies | Creating digital or multimedia content for various platforms |
| Required Skills | Marketing, sales, channel management | Writing, video editing, graphic design |
| Work Environment | Corporate, B2B, sales-focused | Digital media, social platforms, freelance or agency |
| Certifications | Marketing, sales certifications often preferred | Content marketing, digital media certifications |
Channel Craft focuses on developing and managing sales channels to increase product distribution, often within corporate or B2B environments. Content Creators produce engaging digital content for marketing, entertainment, or informational purposes. While both roles involve marketing skills, Channel Craft emphasizes channel strategy and sales, whereas Content Creators focus on content production and audience engagement.
What is a Channel Craft and what do they do?

Programming and Content Manager, The Billy Graham Channel
Billy Graham Evangelistic AssociationCharlotte, NC
Full-time
Posted 20 days ago
Job description
Description
Is God calling you to ministry?
For over 70 years, The Billy Graham Evangelistic Association (BGEA) has proclaimed the Gospel through its various ministries. Whether you work at our headquarters in Charlotte, North Carolina, the Billy Graham Library in Charlotte, North Carolina, the Billy Graham Training Center at the Cove (BGTC) in Asheville, North Carolina, Blue Ridge Broadcasting (BRB) in Asheville, North Carolina or a field office abroad, you are part of a team of committed Christians working together to reach people to the ends of the earth with the Gospel.
CHRISTIAN PURPOSE AND EXPECTATIONS:
All employees proclaim the Gospel of Jesus Christ through their employment, and thereby further BGEA’s religious mission.
Department Detail – Audio Ministry Services (AMS) produces content that tells of the Good News of the Gospel of Jesus Christ. AMS curates the Billy Graham Audio Archives, home to over 1,600 of Mr. Graham’s messages spanning over 65 years, all available on-demand. Mr. Graham’s timeless messages provide the foundation for Sirius XM’s The Billy Graham Channel, which AMS directs from its’ Charlotte studios. Among the podcasts in production: Fearless with Cissie Graham Lynch, which encourages subscribers to live out a fearless faith in a compromising culture. For radio stations, AMS produces Billy Graham Minute, a monthly set of fifteen messages each delivering Biblical truth in 60 seconds. AMS also creates the radio announcements that serve to promote and build awareness for many of the ministry’s endeavors.
Job Summary – The Programming and Content Manager must meet objectives related to the mission and goals of Billy Graham Evangelistic Association (BGEA) as the key contributor to and executor of the long-term strategic plans for The Billy Graham Channel (the channel) on SiriusXM satellite radio. Assists Executive Director in determining the content mission and target audience of the channel. With target in mind, crafts the formatic structure of the channel and cultivates its particular “personality” in production and writing of content. This includes development and direction of special programming for the channel. Serves as a point contact for Billy Graham Minutes radio feature in conjunction with BGEA’s in-house advertising and media buying agency, Willow Communications. Also contributes in the review of other Audio Ministry Services-produced content, as requested.
Ministry Requirements
- Maintains a personal, active relationship with Jesus Christ and is a consistent witness for Jesus Christ
- Faithfully upholds BGEA in prayer
- Participates in daily BGEA staff devotions including Bible reading, and leading group prayer as schedule permits
- Demonstrates behavior aligned with BGEA’s Mission Statement, Statement of Faith, Hallmarks, policies, and expectations
- Effectively represents Jesus Christ to those within both personal and professional spheres of influence
Essential Duties and Responsibilities
- Demonstrates integrity, loyalty, and positive demeanor
- Determines the rotation of the Billy Graham (BG) messages on the channel, and verifies real-time results from monitoring, and communication with SiriusXM Producer, News/Talk
- Writes and reviews promo and imaging material for the channel. Works with Production Supervisor on production of said.
- Recruits and selects the hosts for the channel, directing and coaching them in their performance.
- Keeps channel hosts informed of promotional objectives and supplies them with the information needed for them to craft their pre-recorded breaks.
- Determines scheduling for special programs on the Channel.
- Determines schedules for spots, special programming promos; rotation for imaging and branding production, etc
- Pending briefings with Executive Director and Production Supervisor, determines content to be featured on billygrahamchannel.com
- Coordinates marketing and promotion of the channel with stakeholders in all BGEA media platforms and with BGEA in-house agency, Willow Communications
- Maintain close communication with BGEA Media/PR and BGEA Communications to utilize social media on behalf of the channel and champion programming of heightened interest to users of BGEA social media and digital. Assist in creation of content to be placed on billygrahamchannel.com
- Maintains close communication with the Billy Graham Library and The Billy Graham Training Center at The Cove for co-promotional event opportunities
- Maintains open communication with the communications, marketing and promotional point people in all BGEA ministry areas
- Communicates and collaborates regularly with SiriusXM’s Senior Producer, News/Talk
- Strategic station contact lead for Billy Graham Minutes productions, serving in collaboration with in-house agency as a point person for partner station contact. Conduct audit of the Billy Graham Minute database every two years, or as assigned.
- Adheres to budget and project costs, as set by Executive Director.
- Maintains keen interest in and awareness of current events and popular culture to determine if and how the channel responds to events and culture in relevant terms from a Christian perspective
- Assists with the strategic and tactical development of any additional opportunities with SiriusXM channels and directs production for said
- In collaboration with AMS team, suggests concepts and assists in processes required to develop new content
- Reviewer of podcast content, as requested
- In collaboration with AMS team, offers input on content marketing and distribution
- Reviewer of podcast content, as requested
- In collaboration with AMS team, offers input on content marketing and distribution
- Assists with responding to posts on Billy Graham Radio Facebook page, as assigned
Marginal Duties and Responsibilities
- Assists Executive Director, as requested.
- Conducts special project analyses and prepares reports as directed by Managing Producer
- Represents AMS in presentations to BGEA staff, as assigned
- Collaborate with Blue Ridge Broadcasting staff, as assigned, on special needs and projects
- Other duties as assigned
Job Specifications
Skills and Knowledge
- Bachelor-level or Associates Degree preferred. Five years’ experience as radio program producer, assistant program director, or program director. Experience in News/Talk or Christian Teaching formats preferred
- Demonstrative experience hosting/voicing copy for productions is required
- On-air announcer/air talent experience is preferred
- Experience conceptualizing, writing and producing for promotional and image production.
- Exceptional writing skills for on-air promotional material, imagining, web content and social media posts Professional and cordial communication skills via e-mail and phone. .Comfort and proficiency in dialoguing with partner stations from a consulting/service point of view.
- Excellent interpersonal communications skills
- Proficient with digital editing software and familiar with production studio equipment and software
- Ability to contribute and collaborate in a team environment
- Ability to implement BGEA guidelines for all productions regardless of own opinions
- Familiarity with social media platforms
- Excellent organizational skills, with ability to create efficient systems relative to areas of responsibility
- Ability to solve problems and reach workable solution with limited time and input
- Excellent time and resource management skills with minimal supervision.
Physical/Mental Demands
- High level of personal initiative and motivation
- Ability to concentrate and work productively under considerable pressure and meet deadlines
- Ability to collaborate with others as well as work independently
- Ability to work concurrently on multiple tasks
- Ability to work in stationary position for extended periods of time
- Ability to maintain confidentiality
Working Conditions
- Work is typically performed in a conventional office/production studio environment
- Occasional travel required
- Flexible working hours may be required occasionally as production needs warrant
- Some remote work may be required at the Billy Graham Library and the Billy Graham Training Center at The Cove (Asheville, NC)
Mission Statement
Continuing the lifelong work of Billy Graham, the Billy Graham Evangelistic Association exists to support and extend the evangelistic calling and ministry of Franklin Graham by proclaiming the Gospel of the Lord Jesus Christ to all we can by every effective means available to us and by equipping the church and others to do the same.
Statement of Faith
These core beliefs make up the foundation upon which all our ministry endeavors are based.
- We believe the Bible to be the inspired, the only infallible, authoritative Word of God revealing the love of God to the world. (1 Thessalonians 2:13; 2 Timothy 3:15-17; John 3:16).
- We believe that there is one God, eternally existent in three persons: Father, Son, and Holy Spirit.
(Matthew 28:19; John 10:30; Ephesians 4:4-6). - We believe in the deity of the Lord Jesus Christ, in His virgin birth, in His sinless life, in His miracles, in His vicarious and atoning death through His shed blood on the cross, in His bodily resurrection, in His ascension to the right hand of the Father, and in His personal return in power and glory. (Matthew 1:23; John 1:1-4 and 1:29; Acts 1:11 and 2:22-24; Romans 8:34; 1 Corinthians 15:3-4; 2 Corinthians 5:21; Philippians 2:5-11; Hebrews 1:1-4 and 4:15).
- We believe that all men everywhere are lost and face the judgment of God, that Jesus Christ is the only way of salvation, and that for the salvation of lost and sinful man, repentance of sin and faith in Jesus Christ results in regeneration by the Holy Spirit. Furthermore, we believe that God will reward the righteous with eternal life in heaven, and that He will banish the unrighteous to everlasting punishment in hell. (Luke 24:46-47; John 14:6; Acts 4:12; Romans 3:23; 2 Corinthians 5:10-11; Ephesians 1:7 and 2:8-9; Titus 3:4-7).
- We believe in the present ministry of the Holy Spirit, whose indwelling enables the Christian to live a godly life. (John 3:5-8; Acts 1:8 and 4:31; Romans 8:9; 1 Corinthians 2:14; Galatians 5:16-18; Ephesians 6:12; Colossians
About Billy Graham Evangelistic Association
Sourced by ZipRecruiter
Industry
Non-profits
Company size
501 - 1,000 Employees
Headquarters location
Charlotte, NC, US
Year founded
1950