About Aravaipa Running
Aravaipa Running produces trail and ultrarunning events across the Southwest and beyond. We
have been building races for over a decade and today operate more than 80 events across
seven states. We take event production seriously, and we take the community we serve even
more seriously.
About the Role
This is a part-time, hybrid position based in Colorado Springs, CO and the surrounding area. Candidates must live in Colorado's Front Range region or be willing to relocate prior to start date.
The Digital Marketing Manager owns the day-to-day execution of Aravaipa Colorado's social media and e-mail presence. Working directly with the Director of Marketing, this person is responsible for content creation, community engagement, and race day coverage across our Colorado race portfolio. This is an individual contributor role with no direct reports.
Race coverage is a significant part of this job. You will be on-site at a minimum of 10 events throughout the year, often starting before sunrise. The content you capture and publish in real time is one of the most visible things Aravaipa puts into the world.
What You'll Do
Social Media Management
- Own day-to-day publishing across Aravaipa Colorado's core social media accounts
- Plan and schedule content in alignment with the campaign calendar set by the Director of Marketing
- Engage with the community by responding to comments, DMs, and tags in a timely and authentic way
- Monitor incoming messages for customer service needs and route them to the right person
- Flag partnership, sponsorship, and collaboration inquiries to the Director of Marketing
- Track performance and bring insights and recommendations to regular check-ins
Content Creation
- Shoot, edit, and publish short-form video optimized for each platform
- Capture photography at races and events for use across social, email, and other channels
- Write copy for posts, captions, and social-first content
- Maintain a consistent visual and tonal identity across all content
Race Day Coverage
This role attends and produces social content at a minimum of 10 of the following 15 race weekends throughout the year:
- Mountain Ridge Trail Race
- Royal Gorge Groove
- Ram Party
- North Fork Ultras
- Barr Lake Trail Race
- Ring the Springs
- Chase the Moon
- Silverton Alpine / Kendall Mountain
- Aspen Backcountry
- Westminster Trail Race
- Rock Hawk Trail Races
- Snow Mountain Ranch Trail Running Festival
- The Bear Chase Race
- Bobcat Trail Races
- Louisville Trail Race
Email Marketing & Written Content
- Write and produce email campaigns for Colorado Races including but not limited to: registration opening, price increases, general promotion emails, and community newsletters.
- Coordinate with the Director of Marketing on campaign timing, brand alignment, and list segmentation to ensure the local Colorado voice ladders up to the broader Aravaipa brand strategy and standards.
- Source and coordinate stories and blog posts written by local runners and community members, helping connect and amplify local voices to through the Aravaipa website.
Brand and Campaign Alignment
- Execute content within brand guidelines and campaign frameworks set by the Director of Marketing
- Participate in regular check-ins to align on priorities, campaigns, and upcoming launches
- Assist with content planning for major moments including Golden Ticket races, registration opens, and seasonal campaigns
Performance and Learning
- Share a monthly performance summary covering what worked, what did not, and why
- Stay current on platform updates, content trends, and emerging formats
- Bring new ideas and platform insights into regular team check-ins
What We're Looking For
Required
- 1 to 3 years managing social media accounts for a brand, organization, or public figure, or an equivalent body of demonstrated work
- Strong short-form video skills including shooting, editing, and publishing for Instagram Reels and TikTok
- Solid photography skills including comfort shooting outdoors and in low-light conditions
- Proficiency with video editing tools such as CapCut, Edits, or equivalent
- Proficiency with Canva or equivalent
- Clear, confident writing ability for captions and social copy
- Familiarity with Meta Business Suite and social media scheduling or analytics tools
- Highly organized with the ability to manage multiple deadlines independently
- Available to work a minimum of 10 race weekends per year with early morning start times
- Genuine involvement in the trail running, ultrarunning, or broader endurance sports community
- Colorado Front Range-based or willing to relocate before start date
- A portfolio of social media content you have created and published
Preferred
- Experience coordinating content with freelancers or contractors
- Familiarity with livestream production or event media coverage
- Experience working with outdoor, endurance, or lifestyle brands
Compensation and Benefits
- Hourly Rate: $18 to $22/hr, depending on experience
- Complimentary entries to Aravaipa Running events
- Comp time provided following race weekends
Schedule and Physical Requirements
This role involves working a minimum of 10 race weekends per year. Race days often begin before sunrise and extend into the evening. On-site coverage requires extended time outdoors in varying weather and terrain. Comfort with early mornings, physical activity, and unpredictable schedules is essential.
How to Apply
Apply through Aravaipa Running's BambooHR portal. Submit a resume, cover letter, and a portfolio or link to social media accounts showcasing work you have created and published. Applications without a portfolio will not be reviewed.
Aravaipa Running is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable law.
