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Search & Performance Senior Manager (Remote)
Overview:
The Search & Performance Senior Manager owns Weedmaps' highest-intent acquisition platforms end-to-end, leading strategy, execution, and optimization across Google Ads in full (Search, Performance Max, Demand Gen, YouTube, and Display) and Microsoft/Bing. As a senior individual contributor and platform owner, this person is directly accountable for scaling efficient new-shopper acquisition through intent-driven, auction-based buying in a heavily regulated vertical, partnering closely with Creative, Lifecycle, Product, and Data to turn paid investment into measurable marketplace growth. This is a hands-in-the-platform leadership role for an operator who can both set channel strategy and execute it at depth.
The impact you'll make:

• Own paid search and intent-based performance strategy and execution across Google Ads (Search, Performance Max, Demand Gen, YouTube, Display) and Microsoft/Bing, accountable for budget pacing, bidding strategy, and performance against new-shopper and efficiency targets.
• Drive efficient growth in First-Time Shoppers and Global Unique Shoppers, with a specific mandate to lower cost-per-first-time shopper on high-CPA channels (e.g., Search, Bing) while scaling volume.
• Manage Google Ads holistically as a single cross-surface platform, leveraging automated bidding, audience signals, first-party conversion data, and campaign structure to maximize incremental acquisition.
• Partner with the performance-creative function and Creative team to brief, test, and iterate search, video, and display assets, translating performance signals into the next round of creative concepts.
• Design and run a continuous experimentation roadmap (A/B and incrementality testing) across audiences, creative, bidding, and landing pages to compound learnings over time.
• Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention, optimizing toward shopper quality and downstream value, not just front-end volume.
• Maintain rigorous channel hygiene and compliance, navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to keep accounts in good standing.
• Partner with Finance and the Senior Director on growth projections, budget scenarios, and monthly/quarterly planning, laddering plans up from state-level market priorities (P1/P2 markets).
• Work with Media Operations on tracking standardization (Branch/UTM), conversion measurement, and reporting to ensure clean, decision-grade performance data.
• Evaluate, test, and onboard new platforms, partners, and ad tech as opportunities and platform risk dictate; building resilience against channel volatility.
• Present channel performance, insights, and recommendations to marketing leadership and cross-functional stakeholders, including the new state-level operating cadence.
• Document strategies, optimizations, and processes in shared SOPs to support team-wide continuity and knowledge transfer.

What you've accomplished:

• 5-8 years of hands-on paid media experience with deep expertise in paid search (Google Ads) and intent-based, auction-driven buying, with extensive working knowledge of all campaign types.
• Demonstrated track record of owning significant paid budgets and scaling user acquisition efficiently against clear CPA/ROAS and volume targets.
• Strong analytical foundation: fluent in metrics such as CPA, CPC, CTR, ROAS, and downstream quality/retention signals, with the ability to turn data into action.
• Proven experimentation mindset with a record of designing and executing A/B and incrementality tests.
• Experience partnering with creative teams on performance creative across search, video, and display assets.
• Track record of cross-functional collaboration with Product, Creative, Lifecycle/CRM, Data, and Finance.
• Excellent organization, prioritization, and communication skills, with the ability to operate independently in a fast-paced, ambiguous environment.

Bonus points:

• BA/BS preferred.
• Familiarity with attribution/measurement tooling, MMPs (e.g., Branch), and GA4.
• Experience with Google Ads Data Manager, server-side conversion feeds, or first-party data integration into search platforms.
• Comfort mentoring junior team members or operating as a player-coach as the team scales.
• Experience in a marketplace, publisher, or two-sided platform business.
• Experience managing acquisition in regulated or restricted-advertising categories is a plus but not required.

The base pay range for this position is $123,200 - $140,000 per year, and a competitive bonus
2026 US Benefits for Full Time, Regular Employees:

• Physical Health (Medical, Dental & Vision)
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
• Paid parental leave

Why Work at Weedmaps?
Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it.
You too can have a hand in shaping the industry's future; ready to roll with us?
See how we've grown-our journey, leadership team, and what's next at Weedmaps.com/corporate
About Weedmaps:
Founded in 2008, we've grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.
"Freedom to choose. Freedom to access. Freedom to enjoy."
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

• Our recruiters will always communicate with candidates through an @weedmaps.com email address.

• CORRECT: jlebowski@weedmaps.com

• INCORRECT: jlebowski@gmail.com

• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.

• If you are interested in a role at Weedmaps, please apply through our established channels.

• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!
Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.