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Job Title: Social Media, Marketing, Photography & Video Coordinator for Plastic Surgery Practice

About Us:
At Maia Plastic Surgery, we specialize in providing top-tier plastic surgery services to our patients. Our commitment to excellence, patient care, and innovative techniques sets us apart in the industry. We are looking for a talented, creative, and highly organized Social Media, Marketing, Photography & Video Coordinator to join our team.

Job Description:
We are seeking a dynamic and motivated Social Media, Marketing, Photography & Video Coordinator to manage marketing-related projects, social media content, patient photography, and video production for our plastic surgery practice. The ideal candidate will have strong experience in photography, videography, social media, and marketing, with the ability to capture, edit, organize, and publish high-quality visual content that reflects the professionalism and aesthetic standards of our brand.

This role requires someone who is comfortable working in a clinical and surgical environment, taking pre-op and post-op photos and videos, capturing patient testimonials, creating daily stories and reels, and preparing polished visual content for social media, website use, newsletters, promotions, and marketing campaigns.

Key Responsibilities:

• Capture high-quality pre-op and post-op photos and videos for both surgical and non-surgical patients, following practice protocols and maintaining patient confidentiality.
• Responsible for patient photography and video documentation, including proper lighting, positioning, angles, consistency, file organization, and secure storage.
• Capture, edit, and produce video testimonials, patient experience content, treatment videos, behind-the-scenes content, and promotional videos.
• Create daily stories and reels for surgical and non-surgical content across social media platforms.
• Produce, select, edit, and prepare promotional videos, photos, and images for different platforms and marketing campaigns.
• Ensure all photography and video content aligns with Maia Plastic Surgery’s brand standards, visual style, professionalism, and patient privacy requirements.
• Manage and grow the practice’s social media presence across platforms including Instagram, Facebook, YouTube, LinkedIn, and other relevant channels.
• Respond to patient inquiries on social media and input leads into the CRM for follow-up.
• Program treatments and promotions into the rewards app with relevant graphics and promotional materials.
• Manage the skin care website, ensuring up-to-date pricing, product availability, discounts, and visual content.
• Create and design 2-3 monthly newsletters using Constant Contact, based on the Marketing Director’s vision and final approval.
• Coordinate with the intern on patient photo uploads, gallery updates, and content organization.
• Provide real-time photography, video, and social media support during events.
• Collaborate with the Marketing Director on metrics analysis, campaign performance, and strategy adjustments.
• Develop and implement marketing strategies to promote services, products, events, and the overall brand.
• Plan and execute marketing campaigns, including email marketing, online advertising, social media campaigns, and promotions.
• Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed.
• Collaborate with the team to ensure consistent messaging, branding, and visual presentation across all channels.
• Coordinate events, webinars, promotions, and community outreach programs.
• Stay up to date with industry trends and best practices in social media, photography, videography, aesthetics marketing, and plastic surgery content.
• Manage the marketing budget and help identify cost-effective marketing solutions.
• Become familiar with the leads process, surgical pricing, treatment options, and assist with leads as needed.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, Photography, Videography, Digital Media, or a related field preferred.
• 2+ years of experience in marketing, social media, photography, videography, or digital content creation.
• Strong photography and videography skills are required.
• Experience capturing and editing professional photos and videos for social media, websites, advertising, or promotional campaigns.
• Ability to shoot high-quality content using a camera, smartphone, lighting equipment, and basic audio/video tools.
• Proficiency with photo and video editing software such as Adobe Lightroom, Photoshop, Premiere Pro, Final Cut Pro, CapCut, Canva, or similar platforms.
• Strong understanding of social media platforms, especially Instagram, Facebook, YouTube, LinkedIn, stories, reels, and short-form video content.
• Excellent writing, editing, communication, and visual storytelling skills.
• Creative thinking and the ability to generate engaging marketing and content ideas.
• Excellent organizational and project management skills, especially for managing patient photo/video files and content calendars.
• Comfortable working in a medical, aesthetic, or surgical environment.
• Ability to maintain patient confidentiality and follow HIPAA/privacy standards when handling patient photos, videos, testimonials, and communications.
• Experience in the healthcare, plastic surgery, dermatology, med spa, beauty, or aesthetics industry is strongly preferred.
• Experience with Constant Contact, CRM systems, website updates, SEO, and web analytics tools is a plus.

Portfolio Requirement:
Applicants must submit a portfolio or examples of previous photography, video, social media, or marketing work. Examples may include social media reels, before-and-after style content, promotional videos, event coverage, product photography, testimonials, newsletters, or marketing campaigns.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a dedicated and professional team.
• A dynamic and supportive work environment.
• Opportunities for professional growth and development.
• Hands-on experience creating high-quality visual content in the plastic surgery and aesthetics industry.

How to Apply:
If you are passionate about marketing, photography, videography, and social media — and have a strong interest in the plastic surgery and aesthetics field — we would love to hear from you.

Please submit your resume, cover letter, and portfolio of previous photography, video, social media, or marketing work.

We look forward to reviewing your application!

Job Type: Full-time

Pay: $28.00 - $36.00 per hour

Expected Hours: No less than 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person