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What is a Byrna?

A 'Byrna' generally refers to a company that manufactures non-lethal self-defense weapons, such as launchers that fire chemical irritant projectiles. Employees at Byrna may work in roles ranging from manufacturing and engineering to sales, customer support, and product training. Their main job is to ensure the safe, effective design, production, and distribution of non-lethal defense products, as well as to educate customers on their correct usage. Working at Byrna often involves a commitment to safety, quality control, and legal compliance within the non-lethal weapons industry.

What is the difference between Byrna vs Security Guard?

AspectByrnaSecurity Guard
Required CredentialsMinimal certifications, safety trainingSecurity license, background check
Work EnvironmentPersonal safety, self-defense scenariosPatrols, surveillance, access control
Employer & IndustryPrivate security, self-defense product companiesSecurity firms, corporate, retail, event venues

While Byrna focuses on personal safety devices and self-defense tools, security guards provide physical security services. Both roles emphasize safety, but Byrna involves product knowledge and self-defense, whereas security guards perform patrols and monitor premises. Understanding these differences helps in choosing the right career or product for safety needs.

What are some common challenges faced by Byrna sales representatives and how can they effectively overcome them?

Byrna sales representatives often encounter the challenge of educating potential customers about the unique benefits and legal aspects of less-lethal personal defense products. Overcoming skepticism and misconceptions requires strong product knowledge and excellent communication skills. Successful reps frequently engage in product demonstrations, stay up-to-date with local regulations, and build trust by addressing customer concerns transparently. Collaborating with marketing and customer support teams can also help reps provide accurate information and deliver a positive customer experience.

What are the key skills and qualifications needed to thrive as a Byrna sales representative?

To thrive as a Byrna Sales Representative, you need a solid background in sales, product knowledge of less-lethal defense solutions, and typically a high school diploma or higher. Familiarity with CRM systems, point-of-sale software, and product training certifications are commonly required. Outstanding communication, customer service skills, and the ability to educate clients on product safety and usage set top performers apart. These skills ensure representatives can effectively connect with customers, provide accurate information, and drive sales in the self-defense market.
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Byrna jobs near you
Infographic showing various Byrna job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 67% Physical, and 33% Remote job distribution.

Regional Sales Manager (Remote)

BYRNA TECHNOLOGIES INC

Andover, MA • On-site, Remote

$130K - $150K/yr

Full-time

Re-posted 18 days ago

Job description

Position Summary
The Regional Sales Manager (RSM) is responsible for driving revenue growth within an assigned geographic territory or assigned accounts by developing new customers and expanding existing relationships across distribution channels. This is an individual contributor, quota-carrying role with no supervisory or people-management responsibilities. A minimum of 3 years of consumer product sales experience is required for this position. The RSM acts as the primary point of contact for customers and channel partners in the territory, representing Byrna's less-lethal product line with technical credibility, professionalism, and a consultative sales approach.
Key Responsibilities
  • Own and grow sales performance within an assigned territory, meeting or exceeding quarterly and annual revenue targets.
  • Identify, prospect, and cultivate new business opportunities with across all distribution channels.
  • Manage the full sales cycle: lead generation, product demonstrations, quoting, negotiation, and closing.
  • Build and maintain strong, long-term relationships with existing customers and channel partners to drive repeat business and referrals.
  • Conduct in-person and virtual product demonstrations, training sessions, and trade show representation as needed.
  • Develop and execute a territory business plan, including account prioritization and pipeline management.
  • Maintain accurate and up-to-date records of leads, opportunities, and customer interactions in the CRM system.
  • Collaborate cross-functionally with Marketing, Customer Service, and Product teams to relay market feedback and support customer needs.
  • Monitor competitor activity, market trends, and procurement cycles to inform sales strategy.
  • Represent Byrna at industry conferences and trade shows.
  • Prepare regular sales forecasts, pipeline reports, and account performance updates for sales leadership.

  • Bachelor's degree in Business, Marketing, or a related field, or equivalent professional experience.
  • 3+ years of outside/field sales experience, preferably defense, or security-related products.
  • Experience in consumer product sales.
  • Demonstrated track record of meeting or exceeding sales quotas in an individual contributor capacity.
  • Excellent communication, presentation, and relationship-building skills.
  • Self-motivated and comfortable working independently with minimal day-to-day supervision.
  • Proficiency with CRM systems (e.g., Salesforce, HubSpot, or similar) and standard business software.
  • Willingness and ability to travel extensively within the assigned territory (up to 50% or as business needs require).
  • Valid driver's license and ability to pass a background check.

Working Conditions
  • Field-based role with extensive regional travel, including overnight travel and occasional weekend event coverage.
  • Work is performed largely outside of a traditional office setting (customer sites, agencies, trade shows, home office).
  • Must be able to transport and demonstrate product samples/equipment as needed.

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