NetApp is looking for a Senior Competitive Intelligence Manager to serve as our lead hands-on strategist for competitive insights in the Data and AI space. This is a high-visibility, senior individual contributor (IC) role designed for a deeply technical and strategic marketer who loves getting into the weeds of competitor offerings. You will be the primary engine driving our competitive positioning, translating complex market and product data into real-world, deal-winning guidance for our global Sales teams. Partnering closely with Sales, Product Marketing, and Product Management, you will act as a subject matter expert to ensure NetApp's intelligent data infrastructure is advantageously positioned.
Key Responsibilities:
Drive Competitive Positioning: Directly analyze competitor offerings to develop highly differentiated, technically accurate product messaging that serves as a foundation for internal and external communications.
Build Hands-on Sales Assets: Author and maintain highly consumable, high-impact competitive materials, including battlecards, landscapes, briefs, webcast material, and more.
Deliver Real-Time Deal Support: Act as a direct advisor to field Sales teams during active, high-stakes sales cycles, providing tactical coaching, competitive triage, and strategies to win key deals.
Analyze Win/Loss Dynamics: Conduct structured, post-deal win/loss reviews to identify market trends, pricing strategies, and product gaps, turning raw data into strategic recommendations.
Manage CI Platform & Alerts: Directly curate and optimize our competitive intelligence platform (tooling) ensuring the automated capture, filtering, and distribution of real-time competitor alerts.
Advise Product Marketing & Product Teams: Act as the go-to technical expert for product and marketing leaders, delivering deep-dive competitor SWOT analyses to help guide product roadmaps and pricing strategies.
Monitor Market Trends: Personally track Tier 1/2 competitors, emerging startups, and industry trends to position NetApp relative to new market shifts, ecosystem dynamics, and buyer behaviors.