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Brand Marketing Associate Jobs in Rochester, NY (NOW HIRING)

CooperCompanies

Associate Brand Marketing Manager

Victor, NY · On-site

$82.90K - $107.80K/yr

Supports execution of brand strategy, leveraging data to develop marketing plans for all delegated brands and products. * Supports go-to-market for new product and program launches, collaborating ...

WorldWide Electric Corp

Marketing Associate

Fairport, NY · On-site

$24.78 - $29.84/hr

Your role will be an Industrial Product Marketing Associate, working directly with the Director of ... Organize and maintain marketing files, templates, brand assets, and documentation to ensure ...

WorldWide Electric Corp

Marketing Assistant

Fairport, NY · On-site

$24.78 - $29.84/hr

Your role will be an Industrial Product Marketing Associate, working directly with the Director of ... Organize and maintain marketing files, templates, brand assets, and documentation to ensure ...

Ontario ARC

Marketing Coordinator

Canandaigua, NY

$19.48 - $20.75/hr

Associate's degree in Marketing, Graphic Design, Communications, or a related field, or equivalent ... Good written communication skills and the ability to write in a consistent brand voice. * Ability ...

The Arc Ontario

Marketing Coordinator

Canandaigua, NY · On-site

$19.48 - $20.75/hr

Associate's degree in Marketing, Graphic Design, Communications, or a related field, or equivalent ... Good written communication skills and the ability to write in a consistent brand voice. * Ability ...

The Arc Ontario

Marketing Coordinator

Canandaigua, NY · On-site

$19.48 - $20.75/hr

Associate's degree in Marketing, Graphic Design, Communications, or a related field, or equivalent ... Good written communication skills and the ability to write in a consistent brand voice. * Ability ...

Jimmy Jazz

Sales Associate (Regular)

Rochester, NY

$13.50 - $18.50/hr

Maintain brand and operational standards. * Provide product and brand knowledge to all customers ... Assists with proper and timely execution of floor sets and updates, markdowns, marketing and ...

Jimmy Jazz

Sales Associate (Regular)

Rochester, NY

$13.75 - $18.75/hr

Maintain brand and operational standards. * Provide product and brand knowledge to all customers ... Assists with proper and timely execution of floor sets and updates, markdowns, marketing and ...

J.Jill

Sales Associate

Victor, NY

$13.50 - $18.25/hr

... including marketing, product processing and replenishment, markdowns and promotions, store ... Our Brand J.Jill is a national lifestyle brand that provides apparel, footwear and accessories ...

J.Jill

Sales Associate

Victor, NY · On-site

$15.50/hr

... including marketing, product processing and replenishment, markdowns and promotions, store ... Our Brand J.Jill is a national lifestyle brand that provides apparel, footwear and accessories ...

J.Jill

Sales Associate

Victor, NY

$15.50/hr

... including marketing, product processing and replenishment, markdowns and promotions, store ... The brand represents an easy, thoughtful, and inspired style that celebrates the totality of all ...

American Eagle Outfitters

AE - Stock Associate

Victor, NY · On-site

$14.50 - $18.25/hr

As a part-time stock brand Ambassador, you're an expert at keeping product moving from the ... marketing and fixtures stay organized. * You're innovative: Whenever you see a merchandising ...

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All JobsBrand Marketing Associate JobsBrand Marketing Associate Jobs in Rochester, NY

Brand Marketing Associate information

See Rochester, NY salary details

$26.7K

$46.4K

$64.2K

How much do brand marketing associate jobs pay per year?

As of May 28, 2026, the average yearly pay for brand marketing associate in Rochester, NY is $46,373.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,500.00 and $52,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Brand Marketing Associate, and why are they important?

To thrive as a Brand Marketing Associate, you need a solid understanding of marketing principles, brand strategy, and market research, often supported by a bachelor’s degree in marketing or a related field. Familiarity with tools such as Google Analytics, Adobe Creative Suite, and CRM platforms is typically required. Strong communication, creativity, and project management skills help you stand out in this role. These competencies are crucial for executing impactful campaigns, ensuring brand consistency, and effectively engaging target audiences.

How does a Brand Marketing Associate typically collaborate with other teams within an organization?

Brand Marketing Associates often work closely with cross-functional teams such as product development, sales, and digital marketing to ensure brand consistency and effective campaign execution. They may participate in brainstorming sessions, provide feedback on product positioning, and coordinate with designers and content creators to develop marketing materials. This role requires strong communication and project management skills to keep stakeholders aligned and meet deadlines. Regular collaboration with analytics teams is also common, as they help measure campaign performance and guide data-driven decisions.

What are Brand Marketing Associates?

Brand Marketing Associates are professionals who support the development and execution of marketing strategies to promote a company's brand and products. They assist with market research, analyze consumer trends, coordinate marketing campaigns, and work closely with other marketing team members to ensure consistent brand messaging. Their role is crucial in increasing brand awareness, engaging target audiences, and driving business growth. Brand Marketing Associates often collaborate with creative, digital, and sales teams to deliver effective marketing initiatives.

What is the difference between Brand Marketing Associate vs Marketing Coordinator?

AspectBrand Marketing AssociateMarketing Coordinator
Primary FocusBrand development, brand messaging, brand strategyCampaign execution, event planning, marketing logistics
Skills & CertificationsBrand management, marketing principles, communication skillsProject management, organization, communication skills
Work EnvironmentMarketing departments, advertising agencies, corporate settingsMarketing teams, event venues, advertising agencies

Both roles often require similar marketing knowledge and communication skills, but the Brand Marketing Associate focuses on building and maintaining brand identity, while the Marketing Coordinator handles the execution of marketing campaigns and events. Understanding these differences helps in choosing the right career path or job search focus.

What are the most commonly searched types of Brand Marketing jobs in Rochester, NY? The most popular types of Brand Marketing jobs in Rochester, NY are:
What are popular job titles related to Brand Marketing Associate jobs in Rochester, NY? For Brand Marketing Associate jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Brand Marketing Associate jobs in Rochester, NY look for? The top searched job categories for Brand Marketing Associate jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Brand Marketing Associate jobs? Cities near Rochester, NY with the most Brand Marketing Associate job openings:
Brand Marketing Associate jobs near you

Associate Brand Marketing Manager

CooperCompanies

Victor, NY • On-site

$82.90K - $107.80K/yr

Full-time

Posted 7 days ago

Job description

Job Description
At CooperVision, a division of CooperCompanies, we're driven by a unifying purpose to help people to experience life's beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges - including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com.
Job Summary:
Responsible for the development and delivery of brand tactics that drive awareness and create demand, contributing to overall sales performance. Develop monthly/quarterly performance reports and forecast updates for the CVI US contact lens portfolio; point person for fit set management and monthly allocations, liaising with sales and commercial operations key stakeholders; lead for executing marketing programs and initiatives; strategic projects as assigned. This entails working closely with all members of the US brand and customer marketing teams, the field sales and corporate accounts organizations, finance, insights, commercial operations, salesforce development, professional affairs and other cross-functional team members to ensure consistent brand messaging and performance across channels.
Responsibilities
Brand management:
  • Develop deep understanding of CVI product portfolio.
  • Responsible to develop, optimize, and manage the claims and messaging to support the brand strategy.
  • Supports execution of brand strategy, leveraging data to develop marketing plans for all delegated brands and products.
  • Supports go-to-market for new product and program launches, collaborating across the company to successfully execute.
    • Manages timelines, checklists, asset delivery and supports rep training rollout.
  • Translates insights/data into actions to support program development.
  • Serves as key interface with Sales organization to ensure that managed brand marketing strategies are well communicated and executed, and that all necessary support is available to ensure effective execution in market. This includes updating sales collateral, gathering of field feedback and management of asset libraries.
  • Prepares materials for medical/legal review process submissions, tracks status and revises content based on feedback.
  • Supports research execution, surveys and analysis of customer feedback.
  • Helps coordinate content for advisory boards, webinars and peer-to-peer education events.
  • Owns pricing communication, sales promotions, and messaging/campaigns for promoted brands by collaborating with sales, agency partners, and other cross-functional teams.
  • Proactively pursue continuous improvement of brand and market conditions through ad hoc analyses
  • Works with Global Marketing team as required on strategic product initiatives.

Reporting:
  • Responsible for monthly/quarterly performance reporting leveraging various internal and external data sources.
  • Tracks KPIs weekly/monthly/quarterly and highlights risks/opportunities.
  • Evaluates and analyzes trends and market dynamics to ensure competitive positioning and develops appropriate response to competitor initiatives.
  • Leads the development, implementation, and measurement of marketing initiatives; with cross-functional input, determines effectiveness of these programs and based on findings develops recommendations for future initiatives.

Data, Analytics and Forecasting:
  • Prepares draft forecasts based on data, trends and sales input.
  • Develops annual fiscal sales budgets and monthly demand forecasts for all managed products.
  • Builds models and gathers data to feed those scenarios.
  • Helps manage vendor relationship, writes briefs and analyzes research result
  • Challenges the status quo through recommendations based across data sets

Marketing Communications:
  • Supports the development of campaign strategies with customer data and insights.
  • Develops sales enablement collateral; coordinates design and approvals.
  • Develops drafts/briefs/templates that accelerate the creation of key marketing execution materials
  • Helps inform strategy for white papers and case studies

Other:
  • Participates in the annual development of regional objectives as set out in the long-range strategic plan.
  • Supports the development of brand performance and presentations as needed including annual brand planning.
  • Performs other duties related to marketing and/or product management as required.

Qualifications
Knowledge, Skills and Abilities:
  • Strong written and verbal communication skills; ability to work with all levels within the organization
  • Strong influencing skills - able to work across the commercial organization to achieve goals
  • Can distill complex items into senior level updates
  • Must be proactive, self-motivated with a can-do attitude
  • High level of ownership, accountability, and initiative
  • Excellent communication and interpersonal skills - verbal, written and presentation
  • Ability to multi-task and establish priorities
  • Proficient with office software including Microsoft Office and Outlook and other applications
  • Highly skilled in data analysis and visualization (Excel and others), experience with Salesforce.com a plus

Work Environment:
  • Normal Office Environment
  • Sedentary to light physical effort necessary to perform the job
  • Prolonged sitting and using a computer
  • Travel will be required as part of this job - up to 10-15% of time

Experience:
  • 1-3 years related experience in product or brand management, preferably in the health care industry. Related technical background preferred.

Education:
  • Bachelor's degree in Business, Marketing; MBA/Master's a plus

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $98,500.00 and $131,136.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.
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