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Brand Manager Jobs in Springfield, IL (NOW HIRING)

Sandpiper Productions

Brand Ambassador

Springfield, IL · On-site

$30/hr

Join our team of professionals and apply for our elite brand ambassador job in Illinois and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

Carbliss

Brand Ambassador

Chatham, IL · On-site

$31.50/hr

Brand Ambassador A Brand Ambassador is an Independent Contractor About the Role SNFood & Beverage is seeking independent contractors to help promote our products and increase brand awareness at ...

PS-Stearns Inc.

Brand Ambassador

Springfield, IL · On-site

$17/hr

Previous experience as a product demonstrator or brand ambassador a plus, but not required. * Must be 18 or older * Must have access to reliable transportation * Must have daily access to a computer ...

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All JobsBrand JobsBrand Manager JobsBrand Manager Jobs in Springfield, IL

Brand Manager information

See Springfield, IL salary details

$29.2K

$83.4K

$141.7K

How much do brand manager jobs pay per year?

As of Aug 5, 2026, the average yearly pay for brand manager in Springfield, IL is $83,412.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $108,000.00 per year, depending on experience, location, and employer.

Do brand managers make a lot of money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location. According to industry data, the median annual salary for brand managers ranges from $70,000 to $120,000, with higher earnings possible for those with advanced skills or in senior roles. Compensation often includes bonuses and benefits, reflecting the importance of strategic marketing and brand development skills in the role.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

What are the key skills and qualifications needed to thrive as a brand manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

What is a brand manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

How does a brand manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

Is a brand manager higher than a marketing manager?

A brand manager is responsible for developing and maintaining a company's brand image and strategy, while a marketing manager oversees broader marketing campaigns and initiatives. Typically, a brand manager reports to a marketing director or senior management, and their roles can be considered specialized within the marketing department, but neither is universally higher; it depends on the company's organizational structure.

What do you do as a brand manager?

A brand manager is responsible for developing and maintaining a company's brand strategy, including overseeing marketing campaigns, market research, and brand positioning. They analyze consumer data, coordinate with creative teams, and ensure brand consistency across all channels to strengthen brand recognition and loyalty.

What is the salary of a brand manager?

The average salary of a brand manager varies by experience, location, and industry, but typically ranges from $70,000 to $130,000 annually in the United States. Entry-level positions may start lower, while experienced managers with strong strategic skills can earn higher compensation, often supplemented with bonuses and benefits.
More about Brand Manager jobs
What are the most commonly searched types of Brand jobs in Springfield, IL? The most popular types of Brand jobs in Springfield, IL are:
What job categories do people searching Brand Manager jobs in Springfield, IL look for? The top searched job categories for Brand Manager jobs in Springfield, IL are:
What cities near Springfield, IL are hiring for Brand Manager jobs? Cities near Springfield, IL with the most Brand Manager job openings:
Brand Manager jobs near you
Infographic showing various Brand Manager job openings in Springfield, IL as of July 2026, with employment types broken down into 69% Full Time, 30% Part Time, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $83,412 per year, or $40.1 per hour.

Senior Brand Manager, Marketing (Base - Multiple Positions)

Kraft/Heinz

New City, IL

$141K - $176K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 23 days ago

Job description

About the role
As a Senior Brand Manager, you will help shape the future of the business by setting clear brand strategy and translating it into commercial impact. You will lead development of short- and long-term plans, guide portfolio and innovation priorities, and establish standards that enable consistent execution across markets.
In this role, you will work closely with cross-functional partners-such as Insights, Innovation, Finance, Sales, and Operations-to drive growth, strengthen brand equity, and deliver results at scale. This position is well suited for a strategic, consumer-focused leader who can simplify complexity, influence across a matrixed organization, and drive action amid ambiguity.
What you'll do
  • Lead development of brand ambition and short- and long-term brand strategies to drive sustainable growth
  • Define strategic frameworks that guide where-to-play choices, portfolio priorities, and expansion opportunities
  • Shape innovation and renovation strategies in partnership with Insights and Innovation teams to fuel future growth
  • Leverage consumer, category, and business data to identify performance drivers and inform strategic decisions
  • Partner with cross-functional and regional teams to scale strategies into actionable plans and execution
  • Establish and maintain brand guidelines and standards to ensure consistency and quality across touchpoints
  • Identify and develop strategic partnerships or initiatives that deliver incremental brand and business value
  • Share best practices, strategic guidance, and learnings across teams to build capability and alignment
What we're looking for
  • 8+ years of experience in brand management or marketing, preferably within CPG or related industries
  • Strong strategic thinker with the ability to translate insights into clear, actionable plans
  • Proven experience building and growing brands with strong positioning, purpose, and performance
  • Demonstrated leadership and influence across complex, matrixed organizations
  • Experience guiding innovation, renovation, and portfolio strategy across multiple initiatives
  • Strong analytical and financial acumen, including experience with P&L drivers
  • Comfortable navigating ambiguity while driving clarity, alignment, and results
  • Collaborative, curious, and results-oriented self-starter with strong communication skills
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$141,500.00 - $176,900.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
  • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
  • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
  • Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
  • Financial - 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.

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