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Brand Manager Jobs in Springfield, IL (NOW HIRING)

The Senior Brand Manager leads the strategy, execution, and governance of the Teachers' Retirement System's brand identity and creative output across all channels and audiences. This role serves as ...

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Join our team of professionals and apply for our elite brand ambassador job in Illinois and be part of something great! * Starting pay $30.00/hour. * Female-owned and known for our professionalism ...

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Brand Manager information

See Springfield, IL salary details

$29.2K

$83.4K

$141.7K

How much do brand manager jobs pay per year?

As of May 29, 2026, the average yearly pay for brand manager in Springfield, IL is $83,412.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $108,000.00 per year, depending on experience, location, and employer.

What Is a Brand Manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

What are the key skills and qualifications needed to thrive as a Brand Manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

How does a Brand Manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

What are Brand Managers?

Brand Managers are professionals responsible for developing and implementing strategies that enhance a company's brand image, awareness, and market presence. They oversee brand marketing, manage campaigns, and ensure that all messaging aligns with the organization's values and goals. Brand Managers often collaborate with marketing, product development, and sales teams to create a consistent and appealing brand experience for customers. Their work helps to differentiate products or services in competitive markets and drives customer loyalty.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

What are the most commonly searched types of Brand jobs in Springfield, IL? The most popular types of Brand jobs in Springfield, IL are:
What job categories do people searching Brand Manager jobs in Springfield, IL look for? The top searched job categories for Brand Manager jobs in Springfield, IL are:
What cities near Springfield, IL are hiring for Brand Manager jobs? Cities near Springfield, IL with the most Brand Manager job openings:
Infographic showing various Brand Manager job openings in Springfield, IL as of May 2026, with employment types broken down into 82% Full Time, 17% Part Time, and 1% Temporary. Highlights an 96% Physical, 3% Hybrid, and 1% Remote job distribution, with an average salary of $83,412 per year, or $40.1 per hour.

Senior Brand Manager

Trsil

Springfield, IL

$96.91K - $151.18K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted yesterday


Job description

It is inspiring to work in an organization where individuals are deeply committed to the mission and values that drive our success.
We are dedicated to delivering expert pension service to Illinois public educators as they earn their promised retirement security.

Job Summary:
The Senior Brand Manager leads the strategy, execution, and governance of the Teachers' Retirement System's brand identity and creative output across all channels and audiences. This role serves as the organization's central authority for visual storytelling and creative production, overseeing graphic design, video, photography, and multimedia content.
This position ensures a cohesive, high-quality, and accessible brand presence that reflects TRS's mission and effectively supports member communications, employer engagement, and investment-related materials. The Senior Brand Manager reports to the Chief Communications and Engagement Officer and works in close partnership with TRS leadership. This role drives consistent and impactful brand expression across all communications, productions, and platforms. The position also collaborates with the Communications team to ensure content quality, editorial standards, and alignment with enterprise priorities and deliverables.
The ideal candidate is a strategic creative leader with expertise in brand governance, design, and team leadership, capable of translating complex priorities into clear, compelling communications.

Essential Functions:

  • Lead the development and ongoing evolution of TRS's brand strategy aligned with organizational goals.
  • Establish and enforce brand standards, including visual identity, messaging, and tone across all communications.
  • Oversee all creative production (design, video, photography, multimedia) to ensure quality, consistency, and effectiveness.
  • Provide creative direction and final approval for major deliverables, including campaigns, publications, reports, and presentations.
  • Translate complex organizational priorities into clear, engaging visual communications.
  • Manage creative workflows, project intake, and production timelines to ensure efficient delivery.
  • Oversee planning and execution of video and photography projects, including vendor coordination.
  • Maintain brand governance tools, including style guides, templates, and asset libraries.
  • Partner with thecommunications teamto ensure consistent brand execution across digital platforms.
  • Partner with Manager Editor to ensure clarity, accuracy, consistency, and quality across all written materials.
  • Collaborate with leadership and cross-functional teams to support organizational initiatives and communications.
  • Ensure all materials meet accessibility (ADA/WCAG) and inclusive design standards.
  • Manage relationships with external vendors and support RFP/RFI processes as needed.
  • Advise leadership on branding trends and opportunities to enhance visual storytelling.
  • Support crisis communications and high-priority initiatives as needed.
  • Performs other related duties as assigned.

Knowledge, Skills, Abilities:

Strong expertise in brand strategy, creative direction, and visual identity systems.

Experience leading multidisciplinary creative teams.

Ability to translate complex information into clear, visually compelling content.

Knowledge of video production, photography, and multimedia storytelling.

Strong understanding of brand governance and digital integration.

Strong project management and organizational abilities.

Knowledge of accessibility standards (WCAG) and inclusive design principles.

Proficiency in Adobe Creative Suite or similar tools.

Excellent written and verbal communication skills.

Minimum Requirements

Bachelor's degree in Graphic Design, Marketing, Visual Communications, or related field.

Minimum of seven (7) years of experience in brand management, creative direction, or visual communications, preferably within a public sector, financial services, or complex organization.

Experience leading creative teams and managing brand standards at an enterprise level.

Strong portfolio demonstrating brand systems and multi-channel work.

Experience overseeing design, video, and photography functions.

Experience developing brand guidelines, templates, and governance tools.

Familiarity with digital platforms and collaboration with digital teams preferred.

Please note:The salary range listed for this position is based on the Springfield, IL market. The salary range for Lisle is $96,910 - $151,179.

If you thrive in a dynamic environment and enjoy collaborating with driven, enthusiastic professionals, you will find a rewarding career with us.

For Illinois job seekers:


Pay Range

$92,295.10 - $143,980.00

Compensation will be determined based on the qualifications and experience of each candidate.
Benefits
TRS is an agency of the State of Illinois. As such, full and part-time employees are eligible for the State of Illinois comprehensive benefits program which includes medical, dental and vision coverage. All employees participate in the TRS retirement pension plan and have the option to contribute to additional State of Illinois deferred compensation plans. The TRS pension plan is a reciprocal system to other state and local pension plans (SERS, SURS, IMRF, etc.)