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Brand Manager Jobs in Silver Spring, MD (NOW HIRING)

Capital One

Associate, Brand Media

Mclean, VA · On-site

$87K - $113K/yr

Role also includes management of external Agency partners. This position is responsible for paid media programs, not earned media or public relations. Responsibilities: * Collaborate with Brand ...

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All JobsBrand JobsBrand Manager JobsBrand Manager Jobs in Silver Spring, MD

Brand Manager information

See Silver Spring, MD salary details

$30.5K

$87K

$147.8K

How much do brand manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for brand manager in Silver Spring, MD is $87,003.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,400.00 and $112,700.00 per year, depending on experience, location, and employer.

What is a brand manager?

A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.

What are the key skills and qualifications needed to thrive as a brand manager, and why are they important?

To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.

How does a brand manager typically collaborate with other departments to execute brand strategies?

Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.

What is the difference between Brand Manager vs Marketing Manager?

AspectBrand ManagerMarketing Manager
Primary FocusBrand development, positioning, and long-term brand strategyMarketing campaigns, lead generation, and promotional activities
Required SkillsBrand strategy, market research, communicationAdvertising, digital marketing, analytics
Work EnvironmentBrand teams, creative agencies, cross-functional departmentsMarketing teams, advertising agencies, sales departments
Common CertificationsBrand management certifications, marketing degreesDigital marketing certifications, MBA in marketing

While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.

Do brand managers make a lot of money?

Brand managers typically earn a competitive salary that varies by industry, experience, and location, with median annual wages often ranging from $70,000 to $130,000. Senior or specialized brand managers can earn higher compensation, especially in large companies or competitive markets. Strong skills in marketing, strategic planning, and data analysis can contribute to higher earnings in this role.

Is a brand manager higher than a marketing manager?

A brand manager typically focuses on developing and maintaining a company's brand image and strategy, while a marketing manager oversees broader marketing campaigns and initiatives. In many organizations, a brand manager reports to a marketing director or vice versa, and the hierarchy can vary; sometimes, a marketing manager holds a higher or equivalent position depending on the company's structure.

What do you do as a brand manager?

A brand manager is responsible for developing and maintaining a company's brand strategy, including overseeing marketing campaigns, market research, and brand positioning. They analyze consumer insights, coordinate with creative teams, and ensure brand consistency across all channels to strengthen brand recognition and loyalty.
More about Brand Manager jobs

What are the most commonly searched types of Brand jobs in Silver Spring, MD?

The most popular types of Brand jobs in Silver Spring, MD are:

What job categories do people searching Brand Manager jobs in Silver Spring, MD look for?

The top searched job categories for Brand Manager jobs in Silver Spring, MD are:

What cities near Silver Spring, MD are hiring for Brand Manager jobs?

Cities near Silver Spring, MD with the most Brand Manager job openings:

Brand Manager jobs near you
Infographic showing various Brand Manager job openings in Silver Spring, MD as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $87,003 per year, or $41.8 per hour.

Senior Manager, Integrated Brand Campaigns & Communications

Nando's Restaurant Group

Washington, DC • On-site

Full-time

Re-posted 2 days ago

Key responsibilities

  • Lead the development and execution of integrated marketing campaigns from strategic brief through launch and post-campaign evaluation.

  • Manage relationships with creative, PR, influencer, and production agencies to ensure campaign effectiveness and brand consistency.

  • Oversee social media, influencer, PR, and experiential marketing initiatives, including planning, activation, and performance monitoring.

Job description

Nando's Vision
At Nando's, we want to be the most loved restaurant brand in North America, sharing the spirit of Nando's PERi-PERi with everyone who chooses to access it. We will redesign and build a business that thrives as it answers fully to its consumers' needs-and endures over time through genuinely putting people at the heart of what we do. We will lead with our values and act with care, compassion, and kindness. By doing this, we will Change Lives Together, every day and everywhere.
Position Summary
The Senior Manager, Integrated Brand Campaigns & Communications is responsible for developing and executing integrated marketing campaigns that strengthen brand equity, build consumer engagement, and support commercial growth.
Reporting to the Senior Director, Integrated Brand & Commercial Marketing, this role leads the integrated campaign development across creative, social, PR, influencer, experiential, and communications channels. Working closely with agency partners and internal stakeholders, the Senior Manager ensures campaigns are insight-led, culturally relevant, and aligned with broader brand and business priorities.
Core Accountabilities
Integrated Campaign Leadership
• Lead the development and execution of integrated marketing campaigns from strategic brief through launch and post-campaign evaluation.
• Translate consumer insights, cultural trends, and business priorities into integrated campaign strategies.
• Develop communications plans that align creative, media, social, PR, influencer, experiential, and digital channels.
• Ensure campaigns deliver a consistent and cohesive consumer experience across all touchpoints.
Brand Communications & Agency Leadership
• Lead day-to-day relationships with creative, PR, influencer, and production agencies.
• Champion a distinctive and consistent Nando's brand voice across all consumer-facing communications.
• Provide creative feedback that strengthens storytelling, visual identity, and campaign effectiveness.
• Support the development of high-quality creative assets aligned with brand standards.
Social Media, Influencer & Public Relations
• Lead integrated social content planning and campaign activation across owned channels.
• Develop influencer and partnership strategies that expand reach and engagement.
• Partner with PR agencies to deliver earned media opportunities that support campaign objectives.
• Monitor social, influencer, and PR performance and optimize future efforts based on learnings.
Experiential Marketing & Brand Activation
• Lead experiential marketing programs, community activations, partnerships, and promotional events.
• Create memorable brand experiences that strengthen consumer connection to the brand.
• Evaluate activation performance and apply learnings to future programs.
• Ensure experiential efforts support broader marketing and commercial objectives.
Cross-Functional Leadership & Marketing Effectiveness
• Partner closely with Commercial Marketing, Digital, CRM, Operations, and agency partners.
• Facilitate campaign planning, launch readiness, and post-launch reviews.
• Support organizational alignment around campaign priorities and execution.
• Drive continuous improvement through performance measurement and insight application.
Performance Measurement & Consumer Insights
• Monitor campaign performance and key marketing metrics.
• Analyze consumer insights, behavioral trends, and campaign effectiveness.
• Develop recommendations that improve future marketing investments and business outcomes.
• Share learnings and best practices across the marketing organization.
Required Qualifications
• Bachelor's degree in marketing, Business, Communications, or related field.
• 7-10 years of marketing, communications, or brand management experience.
• Proven experience leading integrated marketing campaigns.
• Strong agency management and stakeholder management capabilities.
• Demonstrated ability to influence across multiple functions and disciplines.
Preferred Experience
• Experience building culturally relevant brands and integrated marketing programs.
• Passion for storytelling, creativity, and consumer engagement.
• Experience managing social, influencer, PR, and experiential marketing initiatives.
• Restaurant, hospitality, retail, or CPG experience preferred.
• Experience working within organizations recognized for marketing excellence and brand building.
Work Arrangement
Based in Washington, D.C. Schedule includes 5 days fully onsite at our Restaurant Support Office.
Salary Range
The expected salary range for this position is 100,000 - 143,000 annually
The first 90 days of your employment will be a mutual onboarding and learning period, where both you and Nando's ensure you are set up for success in the role and that expectations are clear and aligned. We'll connect regularly to review progress, provide support, and ensure you have what you need to succeed. Employment with Nando's always remains at-will.
Nandos North America provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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