You may know us as the brand with Roast Beef and Curly Fries - but we are also crafting incredible career opportunities. As a General Manager, you could be the one helping your restaurant management ...
You may know us as the brand with Roast Beef and Curly Fries - but we are also crafting incredible career opportunities. As a General Manager, you could be the one helping your restaurant management ...
You may know us as the brand with Roast Beef and Curly Fries - but we are also crafting incredible career opportunities. As a General Manager, you could be the one helping your restaurant management ...
You may know us as the brand with Roast Beef and Curly Fries - but we are also crafting incredible career opportunities. As a General Manager, you could be the one helping your restaurant management ...
Manages ESA Brand Standards and processes while pursuing continuous improvement. * Ensures the proper recruiting, interviewing, screening, reference checking, and hiring procedures are followed.
Manages ESA Brand Standards and processes while pursuing continuous improvement. * Ensures the proper recruiting, interviewing, screening, reference checking, and hiring procedures are followed.
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Quick apply
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
General Manager
Summerville, GA · On-site
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
General Manager
Summerville, GA · On-site
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Quick apply
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
General Manager
Cedartown, GA · On-site
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
General Manager
Cedartown, GA · On-site
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
General Manager
Cartersville, GA · On-site
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
General Manager
Cartersville, GA · On-site
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
General Manager
Rockmart, GA · On-site
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
General Manager
Rockmart, GA · On-site
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Quick apply
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
General Manager
Calhoun, GA · On-site
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
General Manager
Calhoun, GA · On-site
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Quick apply
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
General Manager
Adairsville, GA · On-site
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
General Manager
Adairsville, GA · On-site
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Quick apply
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Our General Managers are our restaurant leaders and they are directly responsible for the day-to ... Executes brand training program and implements additional training plans as necessary. * Maintains ...
Brand Manager information
See Rome, GA salary details
$29.5K - $39.8K
11% of jobs
$39.8K - $50.2K
11% of jobs
$54.5K is the 25th percentile. Wages below this are outliers.
$50.2K - $60.5K
9% of jobs
$60.5K - $70.8K
8% of jobs
The median wage is $78K / yr.
$70.8K - $81.1K
16% of jobs
$81.1K - $91.5K
13% of jobs
$91.5K - $101.8K
7% of jobs
$102.1K is the 75th percentile. Wages above this are outliers.
$101.8K - $112.1K
7% of jobs
$112.1K - $122.4K
9% of jobs
$122.4K - $132.7K
6% of jobs
$132.7K - $143.1K
2% of jobs
$29.5K
$84.2K
$143.1K
How much do brand manager jobs pay per year?
As of Jun 14, 2026, the average yearly pay for brand manager in Rome, GA is $84,199.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.
What is the difference between Brand Manager vs Marketing Manager?
| Aspect | Brand Manager | Marketing Manager |
|---|---|---|
| Primary Focus | Brand development, positioning, and long-term brand strategy | Marketing campaigns, lead generation, and promotional activities |
| Required Skills | Brand strategy, market research, communication | Advertising, digital marketing, analytics |
| Work Environment | Brand teams, creative agencies, cross-functional departments | Marketing teams, advertising agencies, sales departments |
| Common Certifications | Brand management certifications, marketing degrees | Digital marketing certifications, MBA in marketing |
While both roles involve marketing, a Brand Manager focuses on building and maintaining the overall brand identity and long-term strategy. In contrast, a Marketing Manager concentrates on executing marketing campaigns and driving immediate sales. Understanding these differences helps organizations assign the right responsibilities and professionals to each role.
What are the key skills and qualifications needed to thrive as a Brand Manager, and why are they important?
To thrive as a Brand Manager, you need expertise in marketing strategy, brand positioning, and market analysis, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing analytics platforms, CRM systems, and digital advertising tools is essential. Strong communication, leadership, and creative problem-solving skills help you effectively manage cross-functional teams and drive brand growth. These skills are vital for building strong brand identities, ensuring market competitiveness, and achieving business objectives.
What is the job of a brand manager?
A brand manager is responsible for developing and implementing strategies to build and maintain a company's brand image, ensuring consistent messaging across marketing channels. They analyze market trends, oversee advertising campaigns, and collaborate with creative teams to enhance brand recognition and customer loyalty.
What Is a Brand Manager?
A brand manager is in charge of creating and maintaining an organization’s brand image. Brand managers work directly with the marketing department to provide a cohesive advertising and promotional direction. Primary duties include developing marketing campaigns, producing print and online content, and overseeing social media strategies. This position is vital to the organization’s public reputation. All branding and marketing measures are designed to increase consumer trust.
How does a Brand Manager typically collaborate with other departments to execute brand strategies?
Brand Managers work closely with cross-functional teams such as marketing, sales, product development, and design to ensure brand consistency and effective execution of campaigns. They often lead meetings to align on messaging, coordinate timelines, and share feedback. This collaborative environment requires strong communication skills, as Brand Managers must balance input from various stakeholders while maintaining the brand’s vision. Regular interactions with external partners like advertising agencies are also common, making teamwork and adaptability key components of the role.
What are Brand Managers?
Brand Managers are professionals responsible for developing and implementing strategies that enhance a company's brand image, awareness, and market presence. They oversee brand marketing, manage campaigns, and ensure that all messaging aligns with the organization's values and goals. Brand Managers often collaborate with marketing, product development, and sales teams to create a consistent and appealing brand experience for customers. Their work helps to differentiate products or services in competitive markets and drives customer loyalty.
How much is a brand manager paid?
The average salary for a brand manager varies by location and experience but typically ranges from $70,000 to $130,000 annually. Senior brand managers or those in large companies may earn higher salaries, and additional compensation can include bonuses and benefits.
What skills do you need to be a brand manager?
A brand manager needs strong communication, strategic thinking, and leadership skills to develop and execute branding strategies. They should have a good understanding of marketing principles, data analysis, and proficiency with tools like Adobe Creative Suite or marketing analytics software. Additionally, skills in market research, project management, and cross-functional collaboration are essential.
Is a brand manager higher than a marketing manager?
A brand manager typically focuses on developing and maintaining a company's brand identity, while a marketing manager oversees broader marketing strategies and campaigns. In many organizations, a marketing manager may have a higher or more senior role, but the hierarchy can vary depending on the company's structure and size.
More about Brand Manager jobs
What job categories do people searching Brand Manager jobs in Rome, GA look for? The top searched job categories for Brand Manager jobs in Rome, GA are:
What cities near Rome, GA are hiring for Brand Manager jobs? Cities near Rome, GA with the most Brand Manager job openings:
Arby's rating
5.0
Based on 1,174 frontline employees who took The Breakroom Quiz
60th of 103 rated fast food restaurants
Job description
We're glad you're here. You may know us as the brand with Roast Beef and Curly Fries - but we are also crafting incredible career opportunities. As a General Manager, you could be the one helping your restaurant management team and team members to success. You! And you're in the right place if you're here for:
Weekly Pay
Bonus Program*
Free Shift Meals
Discounted Curly Fries (and all our menu items for that matter)
Best in Class Training & Continuous Learning
Advancement Opportunities
Paid Time Off*
401(k) Retirement Plan*
Tuition Benefits*
Medical, Dental, and Vision*
Champions of Hope*
Cash Referral Program
Journey Wellbeing Support Tool
PerkSpot Discount Program
Recognition Program
Slip Resistant Shoes Programs
Community & Charitable Involvement
Igniting Dreams Grant Program
Training Contests
You're also in the right place if you're looking for a company where you can dream big, work hard, get it done, play fair, have fun, and make a difference - a company that shares your values.
SOMETHING TO HANG YOUR HAT ON
As a General Manager, you will be the leader of your restaurant's Meatcraft. You will help your Restaurant Management Team and Team Members through performance, engagement, and training initiatives. From local store marketing to helping reach sale and profit goals, you will be responsible in ensuring that your restaurant is delivering the top meats. To qualify for this General Manager, best-brand-you-ever-worked-for job, you:
Have at least one year of restaurant or retail management experience.
Have impressive examples of providing exceptional customer service.
Eligible to work in the U.S.
Not sure if your experience aligns? We encourage you to apply. Meat-lover or not, all backgrounds are welcome here.
WHO WE ARE AND WHAT WE DO
The Arby's brand purpose is Inspiring Smiles Through Delightful Experiences. Arby's delivers on its purpose by celebrating the art of Meatcraft with a variety of high-quality proteins and innovative, crave-able sides, such as Curly Fries and Jamocha shakes. Arby's Fast Crafted restaurant services feature a unique blend of quick-serve speed combined with the quality and made-for-you care of fast casual. Arby's Restaurant Group, Inc. is the franchisor of the Arby's Brand and is part of the Inspire Brands family of restaurants headquartered in Atlanta, Ga. Arby's, founded in 1964, is the second-largest sandwich restaurant brand in the world with more than 3,500 restaurants in nine countries. Our goal is to be the best in the business, and we can't do that without great people like you.
Arby's is an equal opportunity employer.
*Subject to availability and certain eligibility requirements.