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Brand Management Jobs in Georgia (NOW HIRING)

Directly manages US P&L * Lead the cross functional brand leadership team to deliver annual brand goals * Be the steward of the global brand positioning * Lead development of the short and long term ...

The ideal candidate will bring 12+ years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels. The Director is ...

Previous experience in brand management, sales, or related field preferred * Experience in training or team development a plus Physical Requirements: * Administrative - 20% * Walking, bending ...

Associate Brand Manager, Paper Mate

Atlanta, GA · On-site

$83K - $108K/yr

There will be a strong focus on base business management, optimizing in year plans to deliver financial metrics and supporting new products launching in year. * Partner closely with global brand ...

$83K - $108K/yr

There will be a strong focus on base business management, optimizing in year plans to deliver financial metrics and supporting new products launching in year. * Partner closely with global brand ...

$83K - $108K/yr

The Associate Brand Manager, Global Brand ... Management position on Graco Car Seats will support the development and execution of global ...

He or she will be responsible for driving the growth and management of the Big Green Egg brand, working closely with internal teams and external partners to develop and execute marketing strategies.

Demonstrated project management skills. * Excellent written and verbal communication skills and ability to effectively communicate with and present to senior management and executives across all ...

MBA preferred. * 5+ years of experience in brand management, marketing, or a related role, preferably within the design or home furnishings industry. * Strong understanding of branding principles ...

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Showing results 1-20

Brand Management information

See Georgia salary details

$24.9K

$71.1K

$120.7K

How much do brand management jobs pay per year?

As of Aug 30, 2026, the average yearly pay for brand management in Georgia is $71,063.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,900.00 and $92,000.00 per year, depending on experience, location, and employer.

What is brand management?

Brand management is the process of developing and maintaining a brand’s reputation, image, and value in the marketplace. It involves creating strategies to position a brand, ensuring consistency across all marketing channels, and fostering customer loyalty. Brand managers monitor market trends, oversee advertising and promotional activities, and measure brand performance to ensure the brand stays relevant and competitive. Effective brand management helps a business stand out, build trust with consumers, and drive long-term growth.

What are the key skills and qualifications needed to thrive as a brand manager?

To thrive as a Brand Manager, you need expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing tools, analytics platforms, and content management systems is typically required. Strong communication, creativity, and leadership skills help you collaborate effectively and drive brand initiatives. These competencies ensure a brand remains competitive, resonates with its audience, and achieves business objectives.

What are some common challenges faced in a brand management role, and how can new hires navigate them?

Brand managers often encounter challenges such as maintaining brand consistency across multiple channels, responding swiftly to market trends, and coordinating with various departments like marketing, sales, and product development. New hires can navigate these by developing strong communication skills, staying updated on market research, and building collaborative relationships within cross-functional teams. Proactively seeking feedback and being adaptable to shifting priorities also help in managing brand reputation effectively.

What is the difference between Brand Management vs Marketing Coordinator?

AspectBrand ManagementMarketing Coordinator
Primary FocusDeveloping and maintaining brand identity and strategyExecuting marketing campaigns and supporting marketing initiatives
Required SkillsBrand strategy, market research, communicationCampaign management, content creation, coordination
Work EnvironmentStrategic planning, cross-department collaborationCampaign execution, event planning, administrative tasks
Common EmployersConsumer brands, advertising agencies, corporationsMarketing firms, retail companies, corporate marketing teams

While both roles involve marketing efforts, Brand Management focuses on shaping and maintaining the overall brand image, whereas Marketing Coordinators handle the execution of specific marketing campaigns. Understanding these differences helps in choosing the right career path or job search focus.

Is brand management a good career?

Brand management is a strategic role focused on developing and maintaining a company's brand image, requiring skills in marketing, communication, and data analysis. It offers opportunities for advancement into senior marketing or executive positions and often involves collaboration across departments. Success in this field depends on creativity, analytical ability, and industry knowledge.

What qualifications do I need to be a brand management?

To pursue a career in brand management, candidates typically need a bachelor's degree in marketing, business, or related fields. Strong skills in communication, strategic thinking, and data analysis are essential, and experience with marketing tools or certifications like the Certified Brand Manager can be advantageous.

What are popular job titles related to Brand Management jobs in Georgia?

For Brand Management jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Brand Management jobs in Georgia look for?

The top searched job categories for Brand Management jobs in Georgia are:

What cities in Georgia are hiring for Brand Management jobs?

Cities in Georgia with the most Brand Management job openings:

Infographic showing various Brand Management job openings in Georgia as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $71,063 per year, or $34.2 per hour.

Senior Director, Brand Management

Atlanta, GA • On-site

$130 - $170/hr

Other

Posted 25 days ago


Job description

Responsibilities
  • Owns delivering global P&L commitments
  • Directly manages US P&L
  • Lead the cross functional brand leadership team to deliver annual brand goals
  • Be the steward of the global brand positioning
  • Lead development of the short and long term global brand strategy
  • Approve brand pricing strategy recommendations created by Brand Finance
Requirements
  • A four-year college degree, MBA preferred
  • 14+ years of brand management experience
  • Proven ability in talent management
  • Prior experience leading teams and coaching for continued growth and success
  • Experience growing brands in an eCommerce channel
Core Competencies

Demonstrates expertise in brand management with a focus on global P&L accountability, strategic brand positioning, and eCommerce growth. Proven leadership in talent management and team development to achieve brand goals.

Soft Skills
  • Coaching
  • Cross-Functional Leadership
Certifications & Qualifications
  • MBA Preferred
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