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Brand Identity Design Jobs in Virginia (NOW HIRING)

McGuireWoods LLP

Design Manager

Richmond, VA · Hybrid

Overview McGuireWoods seeks a skilled and highly experienced Design Manager to champion the firm's brand, uphold the high standards of the firm's visual identity, and ensure consistency in marketing ...

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All JobsBrand Identity Design JobsBrand Identity Design Jobs in Virginia

Brand Identity Design information

See Virginia salary details

$37.7K

$107.3K

$144.7K

How much do brand identity design jobs pay per year?

As of Sep 7, 2026, the average yearly pay for brand identity design in Virginia is $107,283.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,900.00 and $144,700.00 per year, depending on experience, location, and employer.

What is brand identity design?

Brand identity design is the process of creating a visual and cohesive representation of a company or organization's brand. This includes developing elements like logos, color palettes, typography, imagery, and other visual assets that convey the brand's personality and values. A strong brand identity helps differentiate a business from competitors, fosters recognition, and builds trust with customers. Designers work closely with clients to ensure that the visual identity aligns with the brand’s mission and target audience.

What are some common challenges faced by brand identity designers when working with clients, and how can they be managed?

Brand identity designers often encounter challenges such as aligning client expectations with effective design principles, navigating subjective feedback, and ensuring consistent brand messaging across all platforms. Open and regular communication, presenting clear rationale for design choices, and providing visual examples can help manage these issues. Building collaborative relationships and educating clients on the importance of consistency are key strategies for overcoming these challenges and delivering successful brand identities.

What are the key skills and qualifications needed to thrive as a brand identity designer, and why are they important?

To excel as a Brand Identity Designer, you need strong graphic design skills, a deep understanding of branding principles, and proficiency with design software, often supported by a degree in design or related fields. Mastery of tools like Adobe Creative Suite, familiarity with digital asset management systems, and sometimes certifications in brand strategy are typically required. Creativity, attention to detail, and effective communication are crucial soft skills for collaborating with clients and conveying brand stories. These skills ensure the creation of cohesive, memorable brand identities that resonate with target audiences and support business objectives.

What is the difference between Brand Identity Design vs Graphic Designer?

AspectBrand Identity DesignGraphic Designer
FocusDeveloping visual elements that define a brand’s identity, such as logos, color schemes, and style guidesCreating visual content for various purposes like marketing materials, advertisements, and digital media
SkillsBrand strategy, visual branding, logo design, typographyLayout, illustration, photo editing, software proficiency
Work EnvironmentBrand agencies, marketing departments, freelance branding projectsAdvertising agencies, design studios, corporate marketing teams

While both roles involve visual design, Brand Identity Design focuses on creating a cohesive visual identity that represents a brand, whereas Graphic Design covers a broader range of visual content creation for various media. Understanding these differences helps clients find the right professional for their branding or marketing needs.

How much does a brand identity designer make?

The average salary for a brand identity designer ranges from $45,000 to $85,000 annually, depending on experience, location, and skill level. Freelance designers may charge hourly rates from $25 to $150 or more, based on project complexity and reputation.

What does a brand identity designer do?

A brand identity designer creates visual elements such as logos, color schemes, typography, and style guides to establish a consistent and recognizable brand image. They work closely with clients and marketing teams, often using design tools like Adobe Illustrator and Photoshop, to develop a cohesive visual identity that communicates the brand's values and personality.

What are popular job titles related to Brand Identity Design jobs in Virginia?

For Brand Identity Design jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Brand Identity Design jobs in Virginia look for?

The top searched job categories for Brand Identity Design jobs in Virginia are:

Brand Identity Design jobs near you
Infographic showing various Brand Identity Design job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 27% Part Time, 2% Contract, and 1% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $107,283 per year, or $51.6 per hour.

Spring & Summer 2027 Intern - Brand Design

Workiva

Chesapeake, VA • On-site, Remote

$22/hr

Full-time

Retirement

Posted 6 days ago

Workiva rating

9.9

Company rating: 9.9 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

1st of 247 rated software companies

Job description

The Intern - Brand Design contributes to a variety of creative projects and initiatives, which can be both digital and print. You will work on graphic designs providing quick and reliable support for a wide range of design needs.

What You'll Do

  • Design and develop various forms of media for use in print or digital format (ie: web design, promotional social ads, marketing banners, event booths, eBooks, white papers, event collateral)
  • Execute projects for both online and print products that reflect Workiva brands and its creative components
  • Collaborate with other members of the Corporate Marketing team and provide creative input on projects
  • Maintain a library of approved iconography and refine media products and presentations to provide a uniform identity for all materials

What You'll Need

Minimum Qualifications

  • Currently enrolled in a degree-seeking program, preferably in Graphic Design, Marketing, or a related program
  • Portfolio website or PDF samples of your work
  • Design proficiency in Figma

Preferred Qualifications

  • Excellent verbal, written, and interpersonal communication skills
  • Self-motivated with strong propensity for action, results, and continuous improvement
  • The ability to work successfully in a high-energy, fast-paced, rapidly changing environment
  • Exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously while working independently and managing your own time to meet deadlines
  • Experience with Adobe Creative Suite, Microsoft Office Suite, and Keynote

Travel Requirements & Working Conditions

  • Minimal travel
  • Reliable internet access for any period of time working remotely and not in a Workiva office

Location: This internship is primarily a remote opportunity. However, if you are located near one of our office hubs, you are welcome to work in a hybrid capacity and utilize our office spaces. Check out our article on Workplace Flexibility to learn more.

When can you expect to hear back?

We are committed to attending all career fairs and recruitment events before closing our positions. That means, this position might be open without updates for a few weeks to give us time to connect with all potential candidates before wrapping up the recruitment season. Check out our tentative timeline below to see when you can expect to hear from us!

Postings close: September 27, 2026

Engineering postings close: October 2, 2026

Interviews: Early to mid October

Offers: Late October

2027 Start Dates:

This position has opportunities to start in the Spring or Summer. Please see our start dates below and let us know your availability in your application.

  • Spring 2027 Internships: Monday, January 4, 2027 (15-20 hours per week max)
  • Summer 2027 Internships : Monday, May 17, 2027 (40/hours per week max)

How You’ll Be Rewarded

Salary range in the US: $22.00 - $22.00 401(k) participation and match

Paid sick leave

A unique opportunity to further your learning experience through additional internship seasons

Why Join Workiva

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation-ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.

At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email earlycareer@workiva.com .

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

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