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Brand Development Manager Jobs in Wellesley, MA (NOW HIRING)

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Brand Development Manager information

See Wellesley, MA salary details

$12.1K

$65.8K

$123.4K

How much do brand development manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for brand development manager in Wellesley, MA is $65,813.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,600.00 and $81,700.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

More about Brand Development Manager jobs

What cities near Wellesley, MA are hiring for Brand Development Manager jobs?

Cities near Wellesley, MA with the most Brand Development Manager job openings:

Brand Development Manager jobs near you

Strategic Business Development Manager - Food Service

Kayem Foods, Inc.

Chelsea, MA • On-site

$110K - $120K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted yesterday

Key responsibilities

  • Identify, develop, convert, and execute opportunities with distributors, food service organizations, healthcare systems, colleges and universities, sports and entertainment venues, and regional chain operators.

  • Develop and execute growth strategies and build executive-level relationships with key decision makers to support their goals.

  • Collaborate with R&D, Marketing, Finance, and senior leadership to contribute to strategic business planning, innovation, and decision-making.

Job description

Strategic Business Development Manager – Food Service

Kayem Foods |

About the Job

Help lead the next phase of growth for a brand built for what matters most.

Kayem Foods is a familyowned food company that has been crafting premium meat products for over 100 years. Today, we are the largest meat processor in New England, trusted by home cooks, grill masters, chefs, restaurants, educational, sporting, and healthcare organizations and iconic venues alike—including Fenway Park, home of the Fenway Frank.

Our Kayem and al Fresco brands sit at the heart of our business. As the #1 franks brand in New England and the official hot dog of the Boston Red Sox, Boston Bruins, and New England Patriots.  Our Brands represent quality, tradition, and regional pride. Our portfolio spans bacon, cooked and ready to cook chicken, pork, and beef sausages, slow-cooked meats, and deli products, and franks—making Kayem a powerhouse across multiple categories and consumption occasions.

As we continue to grow and evolve, we’re looking for a Strategic Business Development Manager for our Food Service division who is passionate, highly connected and has a proven ability to navigate distributor organizations and has a strong financial acumen and the ability to evaluate opportunities that enable Kayem to serve and build long term relationships.

 

What You’ll Do:

You’ll identify, develop, convert and execute opportunities with Distributors, Food service organizations, healthcare systems, colleges and universities, sports and entertainment venues and regional chain operators.

You’ll develop and execute growth strategies and build executive level relationships with key decision makers with contracts groups, operators, distributors and purchasing organizations to deliver meal solutions that support their goals by leading customer presentations, business reviews, product demonstrations, culinary ideation sessions and strategic planning meetings.  You’ll also Develop annual plans that deliver profitable growth.  And You’ll collaborate closely with R&D, Marketing, Finance, and the senior leadership team contributing to key strategic business planning, innovation and decisions.

 

Who You Are:

Someone who is a hunter and builder and takes ownership. 

  • 7+ years of food service sales, business development, category management, procurement, or operator leadership experience.
  • BA/BS or combination of education and experience.
  • Demonstrated success winning business with organizations such as Aramark, Compass Group, Sodexo, Delaware North, Levy, healthcare systems, C&U, or large hospitality groups.
  • Proven ability to navigate distributor organizations including Sysco, US Foods, PFG, Gordon Food Service, and regional broad liners.
  • Experience securing product specifications, menu placements, and purchasing approvals. Specifically with local Health Care e.g. MGH.
  • Strong understanding of GPOs, contract management, foodservice procurement, and distributor economics. Specifically in the Hotel industry.
  • Experience with proteins, prepared foods, breakfast, deli, or center-of-plate categories preferred.
  • Comfortable opening doors and creating opportunities where none exist.
  • Understands how operators make purchasing decisions.
  • Can connect distributor strategy, operator needs, and company objectives into one growth plan.
  • Thinks beyond individual accounts and focuses on scalable business development.
  • Operates with urgency, accountability, and a long-term partnership mindset.

 

Salary & Benefits:

The base salary range for this position is $110,000 to $120,000.  An employee’s rate of pay within the range is determined by their qualifications, relevant experience, and demonstrated performance over time. In addition, this position offers the following benefits, subject to applicable eligibility requirements: Healthcare insurance, dental insurance, vision insurance, heath savings accounts (HSA), 401(k) retirement plan with matching, life insurance, paid time off, company holidays, Education Reimbursement (eligible after 6 months of continuous employment and up to $3,000 for career development).

No Relocation support is available

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