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Brand Development Manager Jobs in Springdale, AR

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Brand Development Manager information

See Springdale, AR salary details

$9.7K

$53.1K

$99.5K

How much do brand development manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for brand development manager in Springdale, AR is $53,060.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,600.00 and $65,900.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
More about Brand Development Manager jobs
What cities near Springdale, AR are hiring for Brand Development Manager jobs? Cities near Springdale, AR with the most Brand Development Manager job openings:
Brand Development Manager jobs near you

Manager, Product Development - Arts & Crafts

Walmart

Bella Vista, AR • On-site

$90K - $180K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago

Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 22,398 frontline employees who took The Breakroom Quiz

25th of 39 rated national retailers

Job description

Position Summary... What you'll do...Role summary:
The Manager, Product Development leads the end-to-end management of product lifecycles, ensuring alignment with business objectives and customer needs. This role collaborates cross-functionally to drive product strategies, resolve issues through root cause analysis, and maintain quality standards. The position involves overseeing sourcing activities, conducting market research, and providing insights to senior leadership to enhance product offerings. By fostering strong partnerships and streamlining processes, the manager ensures timely delivery and continuous improvement while supporting team development and upholding company values and ethical standards.
About the team:
The Product Development team drives the creation and execution of Walmart’s Private Brand Crafts portfolio within Department 19. This team collaborates across merchandising, sourcing, quality, design, and supplier partners to deliver products that meet high standards for quality, value, and performance. Focused on customer needs and category strategies, the team manages the entire product lifecycle, ensuring alignment and timely delivery. Members demonstrate strong communication, project management, and problem-solving skills while fostering continuous improvement and innovation to support Walmart’s mission of helping customers save money and live better.
What you'll do:
  • Manage product specifications throughout the lifecycle to ensure quality and alignment with customer needs.
  • Collaborate with internal and external partners to drive product development initiatives and resolve issues.
  • Conduct industry benchmarking and analyze data to inform product strategies and identify trends.
  • Oversee sourcing activities and validate documentation to support business unit objectives.
  • Perform root cause analysis on product issues and recommend effective solutions.
  • Communicate updates and findings to cross-functional teams and senior leadership.
  • Supervise and develop associates, fostering accountability and continuous improvement.

What you'll bring:
  • Proven experience managing product lifecycle processes to ensure quality and alignment with customer needs.
  • Strong skills in cross-functional project management and collaboration with internal and external partners.
  • Ability to conduct root cause analysis and recommend effective solutions to resolve product issues.
  • Expertise in developing and executing product strategies based on market research and business intelligence.
  • Excellent communication skills to drive alignment and provide clear updates across teams.
  • Demonstrated capability to lead teams, mentor associates, and promote continuous learning and development.
  • Commitment to maintaining compliance with company policies and ethical standards.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Business Administration, Marketing, Design, or related field and 2 years’ experience in design, merchandising, marketing, or related area OR 4 years’ experience in design, merchandising, marketing, or related area. Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Customer Service, Data Analysis and Insights, Microsoft Office, Product Development, Programming Language - VBA, Project Management, Statistical Programming Language - Structured Query Language (SQL), Supervising Associates Primary Location... 1700 Se 5th St, Bentonville, AR 72716, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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About Walmart

Sourced by ZipRecruiter

From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail and transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

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