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Brand Development Manager Jobs in Springdale, AR

Mars

Sr. Customer Development Manager

Bentonville, AR · On-site +1

Sr Customer Development Manager Bentonville, AR This role is based in Bentonville, AR with regular ... Translate brand,portfolioand enterprise priorities into actionable customer plans across assortment ...

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All JobsBrand Development JobsBrand Development Manager JobsBrand Development Manager Jobs in Springdale, AR

Brand Development Manager information

See Springdale, AR salary details

$9.7K

$53.1K

$99.5K

How much do brand development manager jobs pay per year?

As of Sep 8, 2026, the average yearly pay for brand development manager in Springdale, AR is $53,060.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,600.00 and $65,900.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

More about Brand Development Manager jobs

What cities near Springdale, AR are hiring for Brand Development Manager jobs?

Cities near Springdale, AR with the most Brand Development Manager job openings:

Brand Development Manager jobs near you

Business Development Manager - Little Rock, AR

Ole Mexican Foods

Springdale, AR • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 17 days ago

Job description

At Ole, our mission is to produce the finest Authentic Mexican inspired products with an unwavering commitment to quality and freshness. We believe that holding a seat at your dinner table is the ultimate compliment, and we strive to help families create wholesome, fun, and authentic eating experiences.Job BriefThe Business Development Manager is responsible for leading and motivating a team of Territory Sales Representatives within their assigned geography. The Business Development Manager (BDM) will be expected to build strong relationships within all key retailers, as well as Independent Operators and other key stakeholders. Ultimately, the BDM is responsible to deliver on all company sales objectives and key performance indicators within the assigned geography.ResponsibilitiesCollaborate with Regional and Division Manager on all activities and communications.Budgeting, planning, and communicating internally for all key customers.Selling & executing sales programs for all retailers, including national, regional, and independent customers.Plan and lead flawless execution of all promotional and Marketing programs to optimize investments.Identify, solicit, and secure new business delivering increased brand ACV across the region.Sell, create, and design displays with the objective to provide higher sales and exposure to Olé brands.Implement shelf schematics/planograms provided by retailers and using space to sales to create efficient planograms for local managed accounts where HQ mandated POGs are not provided.Ensure weekly customer visits with key retailers in assigned area to build sustainable relationships while also negotiating display permanent and promotional display opportunities.Additional tasks as required or assigned.Required QualificationsMinimum 5 years’ experience in Retail Sales and/or Account Management.Results orientated person.Candidate must feel comfortable working with a variety of different customers and conduct visits with use of company vehicle.Valid driver’s license with good driving record.Proficiency in Microsoft Office (PowerPoint, Excel, Teams).Works well in team environments, while also being a self-starter.Willing to travel, if necessary.DSD Experience.Strong Communication skills.Brand/Product knowledge.Detail oriented and able to manage multiple projects.Experience interacting with Independent Operators.College degree or Equivalent DSD Experience.Bilingual candidates (Spanish) preferred but not a requirement.BenefitsComprehensive health, dental, and vision insurance plans.Retirement savings plan with company match.Paid time off and holidays.Opportunities for professional growth and development.Supportive and inclusive work environment

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