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Brand Development Manager Jobs in Columbus, GA (NOW HIRING)

Carter's

Store Manager

Columbus, GA

Carter's Careers As a Store Manager, you and the team you lead will be the first face of the brand ... Development programs to help you grow in your current role and beyond. Whether you're looking to ...

Carter's, Inc.

Store Manager

Columbus, GA · On-site

Carter's Careers As a Store Manager, you and the team you lead will be the first face of the brand ... Development programs to help you grow in your current role and beyond. Whether you're looking to ...

Great Clips

Salon Manager

Opelika, AL

$199/hr

The LEADS development program for salon managers provides training in the skills needed to guide salon teams in brand delivery and achieve GREAT results. All Great Clips salons are independently ...

Great Clips

Salon Manager

Columbus, GA

$199/hr

The LEADS development program for salon managers provides training in the skills needed to guide salon teams in brand delivery and achieve GREAT results. All Great Clips salons are independently ...

Great Clips

Salon Manager

Columbus, GA · On-site

$199/hr

The LEADS development program for salon managers provides training in the skills needed to guide salon teams in brand delivery and achieve GREAT results. All Great Clips salons are independently ...

Great Clips

Salon Manager

Columbus, GA · On-site

$199/hr

The LEADS development program for salon managers provides training in the skills needed to guide salon teams in brand delivery and achieve GREAT results. All Great Clips salons are independently ...

Great Clips

Salon Manager

Columbus, GA · On-site

$199/hr

The LEADS development program for salon managers provides training in the skills needed to guide salon teams in brand delivery and achieve GREAT results. All Great Clips salons are independently ...

Great Clips

Salon Manager

Columbus, GA · On-site

$199/hr

The LEADS development program for salon managers provides training in the skills needed to guide salon teams in brand delivery and achieve GREAT results. All Great Clips salons are independently ...

Great Clips

Assistant Salon Manager

Opelika, AL · On-site

$199/hr

... brand in the world - no self-marketing to find clients, booth rent or hidden fees, and no ... Training and development to help you grow into management * The opportunity to support and motivate ...

Great Clips

Assistant Salon Manager

Columbus, GA · On-site

$199/hr

... brand in the world - no self-marketing to find clients, booth rent or hidden fees, and no ... Training and development to help you grow into management * The opportunity to support and motivate ...

Great Clips

Assistant Salon Manager

Columbus, GA · On-site

$199/hr

... brand in the world - no self-marketing to find clients, booth rent or hidden fees, and no ... Training and development to help you grow into management * The opportunity to support and motivate ...

Great Clips

Assistant Salon Manager

Columbus, GA · On-site

$199/hr

... brand in the world - no self-marketing to find clients, booth rent or hidden fees, and no ... Training and development to help you grow into management * The opportunity to support and motivate ...

Great Clips

Assistant Salon Manager

Columbus, GA · On-site

$199/hr

... brand in the world - no self-marketing to find clients, booth rent or hidden fees, and no ... Training and development to help you grow into management * The opportunity to support and motivate ...

Great Clips

Assistant Salon Manager

Columbus, GA

$199/hr

... brand in the world - no self-marketing to find clients, booth rent or hidden fees, and no ... Training and development to help you grow into management * The opportunity to support and motivate ...

Kaizen Lab Inc.

General Manager

Columbus, GA · On-site

$90 - $160/hr

The General Manager will oversee all hiring, training, development, and discipline of congenial ... ensure brand initiatives are implemented and communicate follow-up actions to team members as ...

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Showing results 21-40

All JobsBrand Development JobsBrand Development Manager JobsBrand Development Manager Jobs in Columbus, GA

Brand Development Manager information

See Columbus, GA salary details

$9.8K

$53.7K

$100.7K

How much do brand development manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for brand development manager in Columbus, GA is $53,707.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $66,700.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

More about Brand Development Manager jobs

What cities near Columbus, GA are hiring for Brand Development Manager jobs?

Cities near Columbus, GA with the most Brand Development Manager job openings:

Brand Development Manager jobs near you

Assistant Restaurant Manager

Church's Chicken | Askar Management

Lagrange, GA • On-site

$16 - $18/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 5 days ago

Job description

DESCRIPTION
Assistant Managers are a critical in creating a respectful and positive environment and ensuring our restaurants function efficiently and profitability. They are responsible for shift management and also have responsibilities above the shift including managing resources, conducting assessments, and actioning plans. Assistant Managers support the Restaurant Manager in all ways, including leading the team to reach our sales, labor, and profitability goals.
Responsibilities Include
Team Environment
• Assist recruiting, hiring, and onboarding new employees
• Communicate job expectations and shift responsibilities to employees
• Hold team members accountable for performance accurately and respectfully • Support the development of team members
Operational Excellence
• Review guest feedback and action plans to drive a guest focused culture
• Ensure Brand standards, recipes, and systems are executed
• Prepare weekly schedule and ensure each shift meets guest service goals • Prepare weekly order and count inventory as directed by Restaurant Manager
• Conduct assessments and action plans to ensure a safe, secure, and healthy environment
Profitability
• Control costs while also driving service and sales goals
• Manage in-restaurant cash and banking procedures to standard
• Execute promotions and new product roll-outs with team training and sampling
Competencies
  • Guest Focus
  • Passion for Results
  • Conflict Management
  • Building Effective Teams
  • Interpersonal Relationships and Influence
  • Problem Solving and Decision Making

Compensation and Benefits
  • Competitive pay
  • Flexible schedules
  • Growth and development opportunities
  • Full time employees are eligible for: Paid time off, Short-term disability, Health, Dental, Vision, and Life Insurance, 401k with employer contribution

REQUIREMENTS
  • Fluent reading and writing in English Basic computer skills
  • Math and financial management
  • 1 year restaurant or retail experience
  • 3 years supervisory experience
  • Food Safety trained (certified preferred)

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