1

Brand Development Manager Jobs in Atlanta, GA (NOW HIRING)

We design, engineer and market power tools and outdoor power equipment within our brand portfolio ... Summary of Responsibilities The Business Development Manager (BDM) is responsible for identifying ...

New

Brand Manager

Atlanta, GA · On-site

$90 - $130/hr

Job Summary The Manager, Brand & Menu Strategy will bring innovating ideas and recommendations for Papa John's category development. The candidate will help develop and execute current strategy will ...

New

Manages the coordination of brand product development and testing project timeline and calendar including quantitative concept screeners & consumer taste tests, qualitative focus groups, and ...

Manages the coordination of brand product development and testing project timeline and calendar including quantitative concept screeners & consumer taste tests, qualitative focus groups, and ...

Showing results 41-60

Brand Development Manager information

See Atlanta, GA salary details

$10.6K

$57.7K

$108.2K

How much do brand development manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for brand development manager in Atlanta, GA is $57,699.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,900.00 and $71,600.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are the most commonly searched types of Brand Development jobs in Atlanta, GA?

The most popular types of Brand Development jobs in Atlanta, GA are:

What cities near Atlanta, GA are hiring for Brand Development Manager jobs?

Cities near Atlanta, GA with the most Brand Development Manager job openings:

Business Development Manager

Carolina Handling

Atlanta, GA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 28 days ago


Key responsibilities

  • Identify new business opportunities and develop strategies to leverage them effectively.

  • Cultivate strong client relationships, prepare and deliver sales presentations, and promote the company's programs to existing and potential customers.

  • Develop, implement, and oversee business plans, monitor performance, and analyze market trends to drive sales growth and market penetration.


Carolina Handling rating

9.4

Company rating: 9.4 out of 10

Based on 14 frontline employees who took The Breakroom Quiz


Job description

Carolina Handling, a Raymond Dealer, is one of the largest automation systems integrators in the world. We specialize in providing turnkey solutions for warehouses, distribution centers, and manufacturers. Our product and solutions offerings allow our customers to move material faster and more efficient by implementing automation equipment and technologies including...
• Consulting
• Material Handling Equipment, Parts, and Service
• Automated Mobile Robots
• Vision guided vehicles and automated guided vehicles
• High Density Storage Solutions including ASRS, Robotic Goods to Person and Shuttle Systems
• WMS/WES/WCS solutions and Software
• Intralogistics Solutions and Automation including Conveyor and High-Speed Sortation
• Telematics
Job Summary
As a Business Development Manager, you will play a crucial role in driving our growth and expansion initiatives. You will be tasked with identifying new business opportunities, crafting strategies to leverage them effectively, and nurturing relationships to ensure sustained success over the long term. Your contributions will directly impact the company's success and help shape its future direction.
Responsibilities
Sales Strategy and Growth
o Drive sales growth by achieving maximum unit sales volume, market penetration, profit return, and customer loyalty through effective program implementation.
o Develop strategies, guidelines, and marketing materials to address product inquiries, pricing strategies, and market demands, enhancing brand visibility and presence.
o Analyze market potential and trends, identifying areas for improvement in Raymond product sales, and take action to enhance market penetration with non-Raymond/Carolina Handling users.
o Align sales and marketing efforts with Sales, Service, and Internal teams to identify potential customers and develop targeted strategies to capture new business opportunities.
Business Planning and Performance Management
o Develop, implement, and oversee Business Plans, maintaining accurate records using CRM systems or relevant tools to continuously measure performance against objectives.
o Forecast and manage expenses and profit objectives for assigned sales goals, ensuring effective resource allocation to achieve desired outcomes while maintaining profitability.
Client Relations and Account Management
o Cultivate strong client relationships, meeting customer specifications and offering innovative solutions to address their needs.
o Prepare and deliver effective sales presentations, proposals, and contracts to prospective clients.
o Promote the company's programs and features to existing and potential customers, fostering customer satisfaction and retention.
o Collaborate closely with Sales Leadership on account planning and pricing decisions to maximize profitability and competitiveness.
o Monitor and manage lease agreements, ensuring compliance and renewal as needed.
Market Awareness and Continuous Improvement
o Stay updated on industry trends, market developments, and competitor activities to inform strategic decision-making.
o Continuously assess and improve sales processes and strategies to optimize results and drive continuous growth.
Reporting and Communication
o Keep management informed of relevant activities related to assigned accounts, ensuring transparency throughout all phases of account activities.
• Perform any other duties as assigned or required to support the company's overall operations and objectives.
Requirements
All potential hires are subject to pre-employment checks which include but are not limited to background checks, drug screenings, and motor vehicle record checks.
• Minimum of 3 years of experience in sales within similar industries, demonstrating proficiency in acquiring new business.
• Proven track record of achieving sales targets and driving business growth.
• Strong understanding of sales and marketing principles, techniques, and strategies.
• General understanding of Financial Merchandising.
• Proficiency in CRM systems and Microsoft Office Suite.
• Strong organizational, planning, and prioritizing skills.
• Excellent communication, interpersonal, and negotiation skills, with the ability to build and maintain strong relationships.
• Capacity to develop and maintain positive working relationships with prospective and existing customers, internal support team members, and internal and external stakeholders.
• Must have and maintain a valid driver's license with a clean driving record.
What You'll Need for Success
• Customer-focused mindset with a commitment to delivering exceptional service and exceeding customer expectations.
• Demonstrated comprehension of a customer's key business drivers.
• Sales grit, exhibiting a strong desire to win and remain competitive.
• Highly motivated to achieve challenging goals.
• Demonstrated persistence and ability to overcome obstacles.
• Ability to think strategically, solve problems, and make data-driven decisions.
• Ability to work independently and collaboratively in a fast-paced dynamic environment.
Benefits of Joining the Team
Benefits Built For YOU! At Carolina Handling, taking care of Associates is our utmost priority. We are pleased to offer a comprehensive benefit program to protect your health, your family, and your way of life.
Health Benefits:
Medical, Dental and Vision Insurance, Prescription Drug Plan.
Financial and Tax-Saving Benefits:
Company-paid Disability, Life and AD&D Insurance; 401(k) plan with company match and profit sharing; Flexible Spending Accounts, Health Savings Account, and Dependent Care Account.
Additional Benefits:
Critical Illness, Legal Services, Identity Theft Protection, and Pet Insurance.
Company Benefits:
Paid Time Off, Employee Assistance Program, Tuition Reimbursement, Milestone & Anniversary Gifts, Philanthropy/ Corporate Contributions, Associate Giving Fund, and Discount Programs.
Comprehensive Perks Package Including:
Competitive Commission Program: Our commission program serves as a powerful motivator, driving you to excel in your role and exceed your targets. With our commission program, there is no limit to how much you can earn!
Company Vehicle or Automobile Allowance: This includes a fuel card and maintenance coverage.
Technology and Home Office Setup: This includes a cell phone, laptop, iPad, dual monitors, a docking station, and a wireless keyboard and mouse.
Expense Reimbursement
Flexible Work Arrangements: This includes remote work options and flexible scheduling.
Professional Development Opportunities: We offer a range of professional development opportunities, including training programs, workshops, and tuition reimbursement for further education or certifications.
Career Growth and Advancement: With opportunities for internal mobility, mentorship programs, and leadership development initiatives, you can take your career to the next level with us.
Company-sponsored social events and team-building activities.
Employee recognition program / President's Club
Physical Requirements & Working Conditions
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job unless it causes undue hardship.
This position is classified as medium work, involving the operation of motor vehicles and heavy equipment, as well as movement to complete tasks or transition between work sites. Physical demands include the ability to frequently lift and/or move objects weighing up to 25 pounds and occasionally up to 50 pounds. Manual dexterity is necessary for equipment operation, computer use, writing, and handling materials. Clear articulation and voice control are essential for effective communication with both internal and external customers via telephone. Specific vision abilities essential for this role include close vision, peripheral vision, and the ability to adjust focus.
This role entails working in a dynamic environment, encompassing both office-based tasks and visits to customer sites, involving regular interaction with internal and external customers. Travel to customer locations for sales calls and presentations is a requirement, potentially exposing the individual to diverse environments, including the risk of encountering harmful or corrosive chemicals if proper safety protocols are not followed. The role often involves exposure to various outdoor weather conditions. The individual in this position must adeptly manage strict deadlines, shifting priorities, and a high volume of information flow while consistently upholding professionalism. Standard office equipment such as laptops and smartphones are routinely utilized, and noise levels typically range from moderate to high.
Travel Requirements: Daily/Weekly travel to customer sites is required; Occasional travel may be required for meetings or conferences.
This job description is intended to outline the general nature and level of work being performed by individuals assigned to this position. It is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. Management reserves the right to modify, add, or remove duties as necessary to meet business needs. This job description does not create a contract of employment between the company and the employee.
Don't meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Carolina Handling we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!

What Carolina Handling employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom