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Brand Designer Jobs in Rochester, NY (NOW HIRING)

OX Tools

Industrial Designer

West Henrietta, NY · On-site

$123K/yr

Position Summary The Industrial Designer works as a key contributor within the product development ... Brand Integration: * Ensure all design elements align with the company's brand guidelines and ...

OX Group

Industrial Designer

West Henrietta, NY · Hybrid

$123K/yr

Position Summary The Industrial Designer works as a key contributor within the product development ... Brand Integration: * Ensure all design elements align with the company's brand guidelines and ...

OX Group

Industrial Designer

West Henrietta, NY · On-site

$55K - $65K/yr

Position Summary The Industrial Designer works as a key contributor within the product development ... Brand Integration: * Ensure all design elements align with the company's brand guidelines and ...

MSM, Inc.

Graphic Designer

Webster, NY · On-site

$65K - $85K/yr

Prepare high-impact visuals-including booth graphics, wayfinding systems, banners, and environmental graphics-aligned with brand standards and event goals. * Collaborate with exhibit designers ...

OLED Technologies

Graphic Designer

Rochester, NY · On-site

$65K - $85K/yr

... brand initiatives. If you're equally comfortable designing a marketing piece, building a 3D ... rendering, or animating a product demonstration, we'd love to hear from you. What You'll Do Every ...

Floor & Decor Holdings, Inc.

Designer

Rochester, NY · On-site

$17.17 - $25.23/hr

Floor & Decor Designers provide a seamless start to finish consultative design service that builds lasting relationships and brand loyalty with the customers we serve. At Floor & Decor Designers are ...

Floor & Décor

Designer

Rochester, NY

$17.17 - $25.23/hr

Floor & Decor Designers provide a seamless start to finish consultative design service that builds lasting relationships and brand loyalty with the customers we serve. At Floor & Decor Designers are ...

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All JobsBrand Designer JobsBrand Designer Jobs in Rochester, NY

Brand Designer information

See Rochester, NY salary details

$37.5K

$106.8K

$144.1K

How much do brand designer jobs pay per year?

As of Aug 17, 2026, the average yearly pay for brand designer in Rochester, NY is $106,769.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,600.00 and $144,100.00 per year, depending on experience, location, and employer.

What is a brand designer?

A brand designer is a creative professional with an expertise in branding. Your job is to help companies and clients develop a brand identity that conveys a specific idea or feeling to customers. Your duties encompass developing and overseeing a wide variety of advertising, marketing, and content creation strategies, including website design and social media. Brand designers also help design logos and other graphics as well as in-store branding such as merchandise displays and packaging. The career encompasses a wide range of creative fields. Exact job responsibilities may vary depending on the needs of the client or company.

What does a brand designer do?

A Brand Designer is responsible for creating the visual identity and overall look and feel of a brand. This includes designing logos, color palettes, typography, and other visual elements that represent a company's values and mission. They work closely with marketing and creative teams to ensure brand consistency across all platforms and materials. Ultimately, a Brand Designer helps shape how a brand is perceived by its audience.

What are the key skills and qualifications needed to thrive as a brand designer, and why are they important?

To thrive as a Brand Designer, you need strong graphic design skills, a solid understanding of branding principles, and proficiency with design software like Adobe Creative Suite, often supported by a relevant degree or portfolio. Familiarity with tools such as Illustrator, Photoshop, and Figma, as well as experience in visual identity systems, is typically required. Creativity, effective communication, and attention to detail are vital soft skills that help differentiate standout designers. These abilities ensure that brand visuals consistently communicate the intended message and resonate with target audiences, driving brand recognition and loyalty.

How does a brand designer typically collaborate with marketing and product teams?

Brand Designers work closely with both marketing and product teams to ensure visual consistency and effective messaging across all touchpoints. They often participate in brainstorming sessions, review campaign briefs, and provide design assets that align with brand guidelines. Regular communication is key, as Brand Designers need to balance creative vision with strategic goals, ensuring that visuals support product launches and marketing initiatives. This collaborative environment helps create cohesive brand experiences for customers.

What is the difference between Brand Designer vs Graphic Designer?

AspectBrand DesignerGraphic Designer
Primary FocusDeveloping brand identity, visual branding, and brand strategyCreating visual content for various media, including print and digital
Skills & ToolsBranding principles, logo design, typography, Adobe Creative SuiteLayout, illustration, photo editing, Adobe Creative Suite
Work EnvironmentBranding agencies, marketing teams, in-house branding departmentsAdvertising agencies, design studios, corporate marketing teams
GoalsEstablishing a consistent brand image and identityProducing visually appealing graphics for campaigns and projects

While both roles involve visual design, a Brand Designer focuses on creating and maintaining a company's overall brand identity, whereas a Graphic Designer produces specific visual content for various purposes. Understanding these differences helps employers and professionals align their skills and expectations effectively.

More about Brand Designer jobs

What are the most commonly searched types of Brand Designer jobs in Rochester, NY?

The most popular types of Brand Designer jobs in Rochester, NY are:

What are popular job titles related to Brand Designer jobs in Rochester, NY?

For Brand Designer jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Brand Designer jobs in Rochester, NY look for?

The top searched job categories for Brand Designer jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Brand Designer jobs?

Cities near Rochester, NY with the most Brand Designer job openings:

Brand Designer jobs near you
Infographic showing various Brand Designer job openings in Rochester, NY as of August 2026, with employment types broken down into 89% Full Time, and 11% Part Time. Highlights an 100% In-person job distribution, with an average salary of $106,769 per year, or $51.3 per hour.

Industrial Designer

OX Tools

West Henrietta, NY • On-site

$123K/yr

Full-time

Posted 17 days ago

Job description

Position Summary

The Industrial Designer works as a key contributor within the product development team, where they transform user insights and technical requirements into innovative, ergonomic, and manufacturable tools. They collaborate closely with engineers, marketers, and end users to deliver high-performance designs that balance aesthetics with functionality. Through hands-on prototyping and iterative design, they ensure products meet industry standards, brand values, and user expectations. Their role spans the full product lifecycle, from concept sketching and CAD modelling to usability testing and production support.


This role will be 5 days a week in our office located in Henrietta, NY.


Key Responsibilities

Product Concept Development:

  • Generate original concepts based on user needs, competitive research, and market trends.
  • Present design direction with sketches, mood boards, and storyboards for team alignment.

User-Centered Design:

  • Conduct user research and field testing to uncover pain points and ergonomic opportunities.
  • Integrate human factors and anthropometric data into all design decisions.

3D Modelling & Rendering:

  • Create detailed 3D CAD models using tools like SolidWorks.
  • Produce high-quality renderings for presentations and marketing using KeyShot or equivalent.

Prototyping & Testing:

  • Built functional and visual prototypes using 3D printing, CNC, and hand-fabrication techniques.
  • Conduct field testing and iterative refinements to validate performance and durability.

Cross-Functional Collaboration:

  • Work closely with engineers to ensure manufacturability and technical feasibility of designs.
  • Partner with the marketing team to align product aesthetics with brand identity and messaging.

Design for Manufacturing (DFM):

  • Applied DFM principles to optimize designs for injection molding, casting, and metalworking.
  • Participate in tooling reviews and supplier discussions to resolve production challenges.

Materials & Finishes:

  • Research and specify appropriate materials for strength, costs, and environmental resistance.
  • Define color, texture, and finish (CTF) standards to enhance visual appeal and usability.

Brand Integration:

  • Ensure all design elements align with the company’s brand guidelines and design language.
  • Develop design guidelines to maintain visual consistency across the product line.

Project Management:

  • Manage design timelines and deliverables across multiple concurrent projects.
  • Maintain documentation and version control throughout the design process.

Sustainability Considerations:

  • Explore sustainable materials and modular designs to reduce environmental impact.
  • Collaborate with suppliers to assess recyclability and lifecycle footprint of tool components.


Qualifications

  • Bachelor’s degree in industrial design or related field.
  • 2+ years of professional experience in consumer product or hand tool design.
  • Proficiency in CAD software (SolidWorks preferable).
  • Skilled in Adobe Creative Suite for concept presentation and visualization.
  • Strong understanding of ergonomics and human-centered design principles.
  • Experience with rapid prototyping tools and techniques.
  • Knowledge of manufacturing processes, including injection molding and metal fabrication.
  • Excellent sketching and visual communication skills.
  • Ability to manage multiple projects and meet tight deadlines.
  • Strong collaboration and communication with cross-disciplinary teams.