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Brand Communications Jobs (NOW HIRING)

Macy's

Sr. Director, Brand Communications

Manhattan, NY

$179K - $298K/yr

Job Overview The Senior Director, Brand Communications develops and executes integrated communications strategies spanning brand and product storytelling, campaigns, media relations, executive ...

Feastables

Associate Manager, Brand Communications

Chicago, IL · On-site

$89K - $115K/yr

As the Associate Manager, Brand Communications at Feastables , you will help bring our biggest brand moments to life through integrated marketing campaigns and digital channel execution. This role is ...

Yondr

VP, Brand & Communications

$170K - $200K/yr

POSITION SUMMARY The VP, Brand & Communications will own Yondr's brand platform, voice, and external communications across the full business and build the creative, content, and event systems needed ...

Macy's

Sr. Director, Brand Communications

Manhattan, NY · On-site

$179K - $298K/yr

Job Overview The Senior Director, Brand Communications develops and executes integrated communications strategies spanning brand and product storytelling, campaigns, media relations, executive ...

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Brand Communications information

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$46.5K

$99.6K

$143K

How much do brand communications jobs pay per year?

As of Sep 2, 2026, the average yearly pay for brand communications in the United States is $99,611.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $114,000.00 per year, depending on experience, location, and employer.

What is brand communications?

Brand communications refers to the strategies and methods a company uses to convey its brand identity, values, and messaging to its target audience. This can include advertising, public relations, social media, content creation, and internal communications. The goal is to create a consistent and positive perception of the brand, build customer loyalty, and differentiate the brand from competitors. Effective brand communications help establish trust and foster lasting relationships with both customers and stakeholders.

How does a Brand Communications professional typically collaborate with other departments within an organization?

Brand Communications professionals frequently work cross-functionally with teams such as marketing, public relations, product development, and sales to ensure consistent messaging and alignment with overall brand strategy. They often participate in strategy meetings, coordinate campaigns, and provide guidance on tone and visual identity to maintain brand integrity. Strong communication skills and the ability to translate complex ideas to different stakeholders are essential in this collaborative environment. This teamwork not only helps deliver unified brand messages, but also creates opportunities for professional growth through exposure to diverse business functions.

What are the key skills and qualifications needed to thrive as a Brand Communications professional, and why are they important?

To thrive as a Brand Communications professional, you need expertise in strategic messaging, public relations, and brand management, often supported by a degree in communications, marketing, or a related field. Familiarity with media monitoring tools, content management systems, and social media analytics platforms is typically required. Exceptional written and verbal communication, creativity, and relationship-building skills help professionals stand out in this role. These abilities ensure consistent brand messaging, effective audience engagement, and a strong public image for the organization.

What is the difference between Brand Communications vs Marketing Coordinator?

AspectBrand CommunicationsMarketing Coordinator
Primary FocusManaging brand image, messaging, and reputationSupporting marketing campaigns and activities
Skills & CredentialsStrong communication, branding, and PR skills; often requires a degree in communications or marketingOrganizational, project management, and marketing skills; degree in marketing or related field often preferred
Work EnvironmentCorporate communications, PR agencies, branding firmsMarketing departments, advertising agencies, event planning
GoalsBuild and maintain brand identity and reputationExecute marketing campaigns to generate leads and sales

While both roles involve communication and marketing skills, Brand Communications primarily focuses on shaping and maintaining the company's brand image and reputation. In contrast, a Marketing Coordinator supports the execution of marketing campaigns and activities. Understanding these differences helps in choosing the right career path or job search focus.

What does a brand communications do?

A brand communications professional develops and manages messaging strategies to promote a company's brand, ensuring consistent communication across channels such as social media, advertising, and public relations. They work to enhance brand awareness, reputation, and engagement by crafting compelling content and coordinating campaigns, often using tools like media monitoring and analytics. Strong communication skills and understanding of branding principles are essential in this role.
More about Brand Communications jobs

What cities are hiring for Brand Communications jobs?

Cities with the most Brand Communications job openings:

What are the most commonly searched types of Brand Communications jobs?

The most popular types of Brand Communications jobs are:

What states have the most Brand Communications jobs?

States with the most job openings for Brand Communications jobs include:

Brand Communications jobs near you
Infographic showing various Brand Communications job openings in the United States as of August 2026, with employment types broken down into 74% Full Time, 25% Part Time, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $99,611 per year, or $47.9 per hour.

Director of Brand & Communications

Baxter Planning

Austin, TX • On-site, Remote

Full-time

Re-posted 11 days ago

Job description

Position Overview
The Director of Brand & Communications is responsible for shaping how Baxter Planning is positioned, presented, discovered, and experienced in the market. This role leads and executes the company's brand, content, creative, and digital communications strategy to increase awareness, strengthen credibility, and generate qualified inbound demand.
Reporting to the Chief Marketing Officer, the Director of Brand & Communication develops and executes an integrated strategy across messaging, editorial content, visual storytelling, website experience, social media, executive thought leadership, and search optimization. The role is responsible for the creation of high-impact written and visual assets, including digital campaigns, presentations, infographics, videos, social content, website graphics, and sales enablement materials, ensuring every asset consistently reflects Baxter Planning's brand identity and communicates complex ideas with clarity and impact.
As the steward of the Baxter Planning brand, this leader is responsible for maintaining communication standards, visual consistency, and creative quality across all customer touchpoints. This role combines strategic leadership with hands-on execution, using tools such as Canva, WordPress, SEMrush, Google Analytics 4, and Google Search Console to create, publish, optimize, and measure marketing programs.
Success in this role is measured by the ability to elevate Baxter Planning's market presence, improve the quality and consistency of its visual and written communications, increase organic visibility, strengthen digital engagement, and drive qualified inbound leads.
Purpose, Scope, and Responsibilities:
Brand Strategy & Awareness
  • Evolve and maintain the company's communication standards and brand guidelines.
  • Translate business strategy, product innovation, and customer success into compelling market narratives, award submissions, and external recognition opportunities.
  • Monitor market trends, competitive positioning, and buyer insights to continuously strengthen Baxter Planning's market presence and differentiation.
Content Strategy & Creation
  • Develop and execute an integrated content strategy that drives brand awareness, qualified inbound demand, customer engagement, and revenue growth.
  • Own the editorial strategy, content calendar, and organized library across thought leadership, blogs, whitepapers, customer stories, website content, digital campaigns, webinars, sales enablement, and executive communications.
  • Lead the creation of compelling written and visual content, ensuring all assets reflect Baxter Planning's brand voice and effectively communicate complex business and technical concepts.
  • Optimize content for discoverability across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), while partnering with Product Marketing, Revenue Marketing, Sales, and subject matter experts to deliver content that supports the buyer journey.
  • Manage creative intake, prioritization, design, and production workflows to ensure projects are delivered on time and consistently reflect Baxter Planning's brand standards.
Website Strategy & Optimization
  • Own the strategy, content, user experience, and ongoing optimization of the Baxter Planning website to improve engagement, conversion, and inbound lead generation.
  • Leverage website analytics and user behavior insights to continuously improve performance and conversion rates.
Social Media Strategy & Execution
  • Develop and execute Baxter Planning's organic social media strategy to increase brand awareness, engagement, and market visibility.
  • Build executive thought leadership and employee advocacy programs that amplify the company's expertise and extend its digital reach.
  • Manage the social content calendar and optimize channel performance to support brand awareness, demand generation, and customer engagement.

Performance Management
  • Establish and track KPIs for brand awareness, website performance, content engagement, search visibility, social media performance, marketing influence, and inbound lead generation.
  • Analyze marketing performance data and provide actionable recommendations to improve content effectiveness, digital engagement, and campaign outcomes.
  • Leverage modern marketing technologies, including WordPress, Google Analytics 4, Google Search Console, SEMrush, Canva, and related platforms, to execute, measure, and continuously improve marketing performance.
  • Stay current on emerging marketing technologies, AI-driven search trends, and evolving buyer behaviors, applying insights to continuously improve marketing communications.
  • Own the budget and vendor relationships for brand, content, communications, website, SEO, creative, and related marketing platforms.
Requirements
  • Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
  • 5+ years of modern B2B marketing communications, content marketing, or brand marketing experience in an enterprise software or SaaS organization.
  • Proven success developing and executing integrated marketing communications strategies that increase brand awareness, generate inbound demand, and support revenue growth.
  • Exceptional writing, editing, storytelling, and messaging skills with the ability to translate complex technical concepts into clear, compelling content for multiple audiences.
  • Sharp attention to detail, with a strong commitment to accuracy, consistency, and quality across written, visual, and digital communications.
  • Demonstrated expertise in content marketing, website strategy, SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), social media, and digital marketing best practices.
  • Experience managing corporate websites, editorial calendars, and integrated content programs that support the entire buyer journey.
  • Strong analytical skills with experience measuring marketing performance and optimizing campaigns using data and customer insights.
  • Proficiency with modern marketing technologies, including WordPress, Google Analytics 4, Google Search Console, SEMrush or similar SEO platforms, Canva or Adobe Creative Suite, and Microsoft Office.
  • Excellent project management, communication, and cross-functional collaboration skills with the ability to manage multiple priorities in a fast-paced environment.

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