A brand communications manager is responsible for the overall messaging and marketing strategy for a particular product or service. As a brand communications manager, your job duties include supervising a team of marketing specialists, approving marketing elements such as logos, advertising media, and messaging, and coordinating with product managers on appropriate branding. The career typically requires a bachelor’s degree in marketing, business, or a related subject and extensive experience in the marketing field. You should also have an expert understanding of marketing-related concepts, such as advertising, marketing analytics, and consumer behavior. Additional qualifications include excellent communication, research, and analytical skills, as well as the ability to lead and manage others.