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Boat Sales Manager Jobs in Reston, VA (NOW HIRING)

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Boat Sales Manager information

See Reston, VA salary details

$28.7K

$79.1K

$148.5K

How much do boat sales manager jobs pay per year?

As of Sep 8, 2026, the average yearly pay for boat sales manager in Reston, VA is $79,054.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,900.00 and $100,600.00 per year, depending on experience, location, and employer.

What does a boat sales manager do?

A Boat Sales Manager is responsible for overseeing the sales operations of new and used boats at a dealership or marina. They lead sales teams, set targets, develop marketing strategies, and ensure excellent customer service throughout the buying process. Their duties also include managing inventory, negotiating deals, and building relationships with manufacturers, suppliers, and customers. Ultimately, their goal is to maximize sales and profitability while maintaining high customer satisfaction.

What are the key skills and qualifications needed to thrive as a boat sales manager?

To thrive as a Boat Sales Manager, you need strong sales expertise, industry knowledge, and a background in business or marketing, often supported by relevant experience or a degree in a related field. Familiarity with customer relationship management (CRM) software and inventory management systems is typically important, along with certifications in marine sales or boating safety. Outstanding interpersonal skills, negotiation abilities, and leadership are crucial for building client relationships and managing sales teams. These skills and qualities drive revenue growth, ensure customer satisfaction, and foster a high-performing sales environment in the competitive marine industry.

What are some common challenges boat sales managers face in balancing customer expectations with inventory management?

Boat Sales Managers often face the challenge of matching customer demands to available inventory, especially during peak seasons or when specific models are in high demand. This requires close coordination with suppliers, careful forecasting, and clear communication with both the sales team and clients. Proactive relationship-building and staying informed about industry trends can help managers anticipate shifts in customer preferences and adjust inventory strategies accordingly. Effective negotiation and problem-solving skills are key to maintaining customer satisfaction while meeting business goals.

What is the difference between Boat Sales Manager vs Boat Sales Associate?

AspectBoat Sales ManagerBoat Sales Associate
CredentialsSales experience, industry knowledge, sometimes certificationsSales experience, customer service skills
Work EnvironmentDealerships, boat shows, marinasDealerships, retail locations, boat shows
Employer & Industry UsageUsed in dealerships, marinas, boat manufacturersCommon in retail dealerships, boat sales outlets
Search & Comparison IntentUnderstanding managerial roles, responsibilities, career pathEntry-level position, sales techniques, customer interaction

The main difference between a Boat Sales Manager and a Boat Sales Associate lies in their responsibilities and experience level. The manager oversees sales teams, develops strategies, and manages client relationships, often requiring more experience and industry knowledge. The associate focuses on customer interactions, assisting clients, and closing sales. Both roles are essential in the boat sales industry, but they serve different functions within the sales process.

Are boat sales declining?

Boat Sales Managers may observe fluctuations in boat sales due to seasonal trends, economic conditions, and consumer demand. Overall, the industry can experience periods of growth or decline, but long-term trends depend on broader economic factors and market interest in recreational boating. Staying informed about industry reports and market analysis can help assess current sales trends.

How much does a boat sales manager make?

A boat sales manager's salary typically ranges from $50,000 to $90,000 annually, depending on experience, location, and the size of the dealership. Compensation may also include commissions or bonuses based on sales performance and customer service skills.

What cities near Reston, VA are hiring for Boat Sales Manager jobs?

Cities near Reston, VA with the most Boat Sales Manager job openings:

Boat Sales Manager jobs near you
Infographic showing various Boat Sales Manager job openings in Reston, VA as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $78,909 per year, or $37.9 per hour.

Boat Sales Consultant - Full Time

Bass Pro Shops

Gainesville, VA • On-site

$14 - $16.75/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 7 days ago

Bass Pro Shops rating

6.4

Company rating: 6.4 out of 10

Based on 439 frontline employees who took The Breakroom Quiz

17th of 39 rated national retailers

Job description

POSITION SUMMARY:

The Boat & ATV Sales Consultant performs various Selling / Customer Service activities to assist Boat and ATV Customers in making informed buying decisions.

ESSENTIAL FUNCTIONS:

  • Supports a strong commitment to world class customer service and insures a pleasant and productive shopping experience for all customers.

  • Engages all customers entering the department in a friendly and timely manner.

  • Meets with potential customers to determine their boating and or ATV needs.

  • Provides information necessary to allow the customer to make an informed buying decision.

  • Maintains current product knowledge by using available resources, i.e., product brochures, Internet and product information training meetings.

  • Maintains awareness of advertised items, current pricing structures and promotions.

  • Remains current on & adheres to all selling skills training & direction.

  • Works cooperatively with the Service Department to see that delivery to the customer is seamless.

  • Maintains complete confidentiality of all sensitive & personal information.

  • Prepares the showroom each morning to ensure proper signage is in place per established presentation standards and all products are clean, presentable and in sellable condition.The integrity and cleanliness of the product will be maintained throughout the day.

  • Generates and manages leads & prospects in provided Customer Relationship Management (CRM) tool on a daily basis, specifically entering new customers and conducting and documenting follow up activities and daily tasks with customers before and after the sale.

  • Participates in special events such as Boat Shows, Parking Lot events, etc. Accurately completes all necessary paperwork required within the selling process.

  • Meets and exceeds pre-determined individual monthly sales goals which will be based off of employment status (Full Time or Part Time), hours and days scheduled, length of employment, historical sales, etc. Achieving company sales goals on a monthly basis is required.

  • Maintains a clean and professional work area. Follows all Company Policies and Procedures,

  • ALL OTHER DUTIES AS ASSIGNED.

EXPERIENCE/QUALIFICATIONS:

  • High School education or equivalent experience

KNOWLEDGE, SKILLS, AND ABILITY:

  • Ability to calculate figures such as discounts and percentages

  • Ability to communicate in a friendly and professional manner to our customers and other associates

  • Ability to establish and maintain effective working relationships with Management, coworkers and customers

  • Ability to operate computer system & Point of Sale register system

TRAVEL REQUIREMENTS:

  • N/A

PHYSICAL REQUIREMENTS:

  • Able to lift up to 50 pounds

  • Stands for extended periods

INDEPENDENT JUDGEMENT:

  • Performs tasks and duties under general supervision, using established procedures and innovation. Chooses from limited alternatives to resolve problems. Occasional independent judgment is required to complete work assignments. Often makes recommendations to work procedures, policies, and practices.

Starting Pay Rate: $14.00 - $16.75

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.

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