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Boat Sales Manager Jobs in Boca Raton, FL (NOW HIRING)

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Boat Sales Manager information

See Boca Raton, FL salary details

$26.1K

$72K

$135.2K

How much do boat sales manager jobs pay per year?

As of Sep 9, 2026, the average yearly pay for boat sales manager in Boca Raton, FL is $71,977.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,700.00 and $91,600.00 per year, depending on experience, location, and employer.

What does a boat sales manager do?

A Boat Sales Manager is responsible for overseeing the sales operations of new and used boats at a dealership or marina. They lead sales teams, set targets, develop marketing strategies, and ensure excellent customer service throughout the buying process. Their duties also include managing inventory, negotiating deals, and building relationships with manufacturers, suppliers, and customers. Ultimately, their goal is to maximize sales and profitability while maintaining high customer satisfaction.

What are the key skills and qualifications needed to thrive as a boat sales manager?

To thrive as a Boat Sales Manager, you need strong sales expertise, industry knowledge, and a background in business or marketing, often supported by relevant experience or a degree in a related field. Familiarity with customer relationship management (CRM) software and inventory management systems is typically important, along with certifications in marine sales or boating safety. Outstanding interpersonal skills, negotiation abilities, and leadership are crucial for building client relationships and managing sales teams. These skills and qualities drive revenue growth, ensure customer satisfaction, and foster a high-performing sales environment in the competitive marine industry.

What are some common challenges boat sales managers face in balancing customer expectations with inventory management?

Boat Sales Managers often face the challenge of matching customer demands to available inventory, especially during peak seasons or when specific models are in high demand. This requires close coordination with suppliers, careful forecasting, and clear communication with both the sales team and clients. Proactive relationship-building and staying informed about industry trends can help managers anticipate shifts in customer preferences and adjust inventory strategies accordingly. Effective negotiation and problem-solving skills are key to maintaining customer satisfaction while meeting business goals.

What is the difference between Boat Sales Manager vs Boat Sales Associate?

AspectBoat Sales ManagerBoat Sales Associate
CredentialsSales experience, industry knowledge, sometimes certificationsSales experience, customer service skills
Work EnvironmentDealerships, boat shows, marinasDealerships, retail locations, boat shows
Employer & Industry UsageUsed in dealerships, marinas, boat manufacturersCommon in retail dealerships, boat sales outlets
Search & Comparison IntentUnderstanding managerial roles, responsibilities, career pathEntry-level position, sales techniques, customer interaction

The main difference between a Boat Sales Manager and a Boat Sales Associate lies in their responsibilities and experience level. The manager oversees sales teams, develops strategies, and manages client relationships, often requiring more experience and industry knowledge. The associate focuses on customer interactions, assisting clients, and closing sales. Both roles are essential in the boat sales industry, but they serve different functions within the sales process.

Are boat sales declining?

Boat Sales Managers may observe fluctuations in boat sales due to seasonal trends, economic conditions, and consumer demand. Overall, the industry can experience periods of growth or decline, but long-term trends depend on broader economic factors and market interest in recreational boating. Staying informed about industry reports and market analysis can help assess current sales trends.

How much does a boat sales manager make?

A boat sales manager's salary typically ranges from $50,000 to $90,000 annually, depending on experience, location, and the size of the dealership. Compensation may also include commissions or bonuses based on sales performance and customer service skills.

What cities near Boca Raton, FL are hiring for Boat Sales Manager jobs?

Cities near Boca Raton, FL with the most Boat Sales Manager job openings:

Infographic showing various Boat Sales Manager job openings in Boca Raton, FL as of July 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 100% Physical job distribution, with an average salary of $71,977 per year, or $34.6 per hour.

Marina Leasing & Sales Executive

Fort Lauderdale, FL • On-site

$65K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago


Job description

Description

The Marina Leasing & Sales Executive is a revenue-producing sales role responsible for leasing available wet slips at Nautical Ventures Dania Beach and building recurring 6- and 12-month dockage revenue. This is a sales and business-development position, not an administrative or clerical role. The ideal candidate is a proactive closer with marine-industry experience and an existing South Florida network of boat owners, captains, brokers, and dealers, who will prospect daily, run tours, and directly ask for the deposit and signed lease agreement on every qualified opportunity.


Responsibilities:

Prospect for new marina leasing business daily through outbound calls, texts, referrals, and in-person networking.

Respond to every qualified marina lead.

Conduct marina tours for prospective tenants and clearly communicate the marina's value proposition.

Directly ask for and secure deposits and signed lease agreements; do not let qualified leads go cold.

Develop and maintain relationships with boat owners, captains, brokers, dealerships, and marine-industry professionals.

Build and manage a referral network across the South Florida boating community.

Drive slip occupancy toward and beyond 90%, while protecting published rate integrity - no undisclosed discounting.

Handle prospect objections and negotiate lease terms within approved pricing guidelines.

Track and report weekly sales activity: leads generated, response time, tours conducted, deposits collected, signed leases, occupancy, average realized rate per foot, average lease duration, and lead-to-lease conversion.

Identify opportunities to generate additional service revenue from marina customers.

Coordinate with marina operations, dockmasters, and service teams to ensure a smooth tenant onboarding experience.

Represent Nautical Ventures at marine-industry events, boat shows, and networking functions as needed.

Maintain accurate records of leads, prospects, and leases in the company's CRM or tracking system.

Requirements

Demonstrated success in a sales or closing role, ideally within the marine industry.

Experience in one or more of the following: marina leasing/sales, yacht or boat sales, yacht brokerage, boat storage sales, marine service advising, charter sales, or dockmaster/assistant dockmaster with proven sales results.

Established network within the Fort Lauderdale / Dania Beach boating community, including boat owners, captains, brokers, dealerships, and marine professionals.

Strong prospecting, discovery, objection-handling, and closing skills.

Excellent verbal and written communication skills, with a professional and customer-focused approach.

Comfortable working with pricing guidelines and holding rate integrity while negotiating.

Ability to work a variable schedule, including weekends and holidays, based on marina activity.

Valid driver's license and reliable transportation.

Proficiency with CRM systems, email, and basic office software.


Compensation:


Base salary of approximately $65,000, plus uncapped commission on new leases:

New 12-month lease: $1,000 commission

New 6-month lease: $600 commission

New 3-month lease: $300 commission

New 1-month lease: $100 commission

Occupancy bonus: $5,000 upon reaching 90% occupancy

Occupancy bonus: additional $5,000 upon reaching 95% occupancy

Employee referral bonus: $1,000 for referring a candidate who is subsequently hired


Commissions are earned once the required lease agreement is executed and the customer's payment or deposit has cleared, subject to standard protections for immediate cancellations or defaults.


Benefits:

  • Health, dental, vision, and life insurance
  • Employee discount
  • Paid time off
  • 401k plan

Position Type:

This is a full-time position with variable hours, including weekends and holidays, to accommodate marina operations.

Affirmative Action (AAP/EEO statement):

NVG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  

NVG uses E-Verify, an Internet-based system, to confirm the eligibility of all newly hired employees to work in the United States. Learn more about E-Verify, including your rights and responsibilities.  

NVG is a drug-free workplace.

Disclaimer:

This job description is not intended to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

This description reflects management's assignment of essential functions, it does not prescribe or restrict the tasks that may be assigned. 

This job description is subject to change at any time. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.