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Beverage Sales Rep Jobs in Virginia (NOW HIRING)

... drink cocktails. Crafted with high-quality ingredients and inspired by coastal flavors, we're ... The Area Sales Representative will work autonomously to focus on developing new accounts and ...

New

Food and Drug Administration requirements for food, beverages, medical devices, drugs, and cosmetics. As a Inside Sales Representative within our team, you will be a pivotal regulatory resource ...

Food and Drug Administration requirements for food, beverages, medical devices, drugs, and cosmetics. As a Inside Sales Representative within our team, you will be a pivotal regulatory resource ...

Sales Representative

Norfolk, VA ยท On-site

$75K - $100K/yr

About the Insurance Sales Representative position We are looking for a competitive Insurance Sales Representative to help us expand our business by actively seeking and acquiring new clients. You ...

Sales Representative

Richmond, VA ยท On-site

$75K - $105K/yr

About the Insurance Sales Representative position We are looking for a competitive Insurance Sales Representative to help us expand our business by actively seeking and acquiring new clients. You ...

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Beverage Sales Rep information

See Virginia salary details

$22.8K

$76K

$140.3K

How much do beverage sales rep jobs pay per year?

As of Sep 4, 2026, the average yearly pay for beverage sales rep in Virginia is $76,023.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,000.00 and $92,200.00 per year, depending on experience, location, and employer.

What does a beverage sales rep do?

A Beverage Sales Representative is responsible for promoting and selling beverage products to retailers, restaurants, bars, and other businesses. They build and maintain relationships with clients, negotiate contracts, and ensure that their company's products are stocked and displayed effectively. Beverage Sales Reps also monitor market trends, attend industry events, and may provide training or product information to clients to increase sales.

What are the key skills and qualifications needed to thrive as a beverage sales rep, and why are they important?

To thrive as a Beverage Sales Rep, you need strong sales acumen, knowledge of beverage products, and typically a background in business or marketing. Familiarity with CRM software, sales tracking tools, and point-of-sale systems is often required. Excellent interpersonal skills, negotiation abilities, and resilience help build client relationships and handle rejection. These skills are crucial for meeting sales targets, expanding market reach, and maintaining long-term customer partnerships.

What are the main challenges beverage sales reps face when building relationships with new clients?

Beverage Sales Reps often encounter challenges such as overcoming initial skepticism from potential clients, differentiating their products in a crowded market, and understanding each client's unique preferences and needs. Building trust requires persistence, excellent communication skills, and a thorough knowledge of the products being offered. Successful reps proactively address client concerns, provide tailored solutions, and consistently follow up to establish long-term partnerships.

How much can you make in beverage sales?

Beverage sales representatives typically earn a base salary plus commissions, with total earnings ranging from $40,000 to over $100,000 annually depending on experience, sales performance, and the region. Successful reps who build strong client relationships and have good product knowledge can increase their income through commissions and bonuses.

Is being a beverage sales representative a good career?

A beverage sales representative is a sales role that involves promoting and selling beverages to retailers and customers, often requiring strong communication and negotiation skills. The job can offer opportunities for commission-based income, travel, and career advancement within the sales or beverage industry. Job stability and growth depend on the company, market demand, and individual performance.

What are popular job titles related to Beverage Sales Rep jobs in Virginia?

For Beverage Sales Rep jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Beverage Sales Rep jobs in Virginia look for?

The top searched job categories for Beverage Sales Rep jobs in Virginia are:

What cities in Virginia are hiring for Beverage Sales Rep jobs?

Cities in Virginia with the most Beverage Sales Rep job openings:

Infographic showing various Beverage Sales Rep job openings in Virginia as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $76,023 per year, or $36.5 per hour.

Route Sales Representative

Ole Mexican Foods Inc

Charlottesville, VA โ€ข On-site

$50K - $60K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 23 days ago


Key responsibilities

  • Build and maintain strong relationships with store managers, retail partners, Independent Operators, and key decision-makers

  • Grow sales volume and increase product visibility within assigned territory

  • Conduct regular store visits to ensure proper product rotation and merchandising execution


Job description

Route Sales Representative (DSD Territory Sales)

At Olé Mexican Foods, our mission is to provide families with authentic Mexican-inspired products made with quality, freshness, and care. As one of the nation’s leading Hispanic food brands, we continue to grow through strong customer partnerships, outstanding field execution, and passionate team members who take pride in their work.

We are currently seeking a hands-on, motivated, and relationship-driven Route Sales Representative to support and grow retail territory sales within our DSD (Direct Store Delivery) network.

This is an excellent opportunity for candidates with experience in:

  • Route Sales 
  • DSD Sales 
  • Grocery or Retail Sales 
  • Beverage or Snack Distribution 
  • Merchandising 
  • Territory Sales 
  • Food & CPG Sales 

Position Summary

The Route Sales Representative is responsible for driving territory sales growth, strengthening retail customer relationships, supporting Independent Operators (IOs), and increasing product visibility across assigned retail accounts.

This role is highly field-based and requires a candidate who is comfortable working independently, visiting stores regularly, supporting route execution, solving problems quickly, and maintaining strong communication with leadership and customers.

Key Responsibilities

  • Build and maintain strong relationships with store managers, retail partners, Independent Operators, and key decision-makers 
  • Grow sales volume and increase product visibility within assigned territory 
  • Identify opportunities for additional displays, shelf space, and promotional placement 
  • Conduct regular store visits to ensure proper product rotation and merchandising execution 
  • Review and address Out-of-Stock (OOS) opportunities to maximize sales performance 
  • Support and communicate regularly with Division Sales Management regarding territory performance, goals, and customer updates 
  • Assist with route organization, route coverage planning, and operational support when needed 
  • Ensure assigned IOs maintain proper warehouse, vehicle, and equipment standards 
  • Prospect and develop new business opportunities within assigned territory 
  • Maintain accurate communication and follow all company procedures and expectations 
  • Support territory execution during planned or unplanned route disruptions 

Qualifications

  • 1+ years of experience in Route Sales, DSD, Retail Sales, Merchandising, Territory Sales, or Field Sales preferred 
  • Experience within Food & Beverage, Grocery, CPG, Distribution, or Retail environments highly preferred 
  • Strong relationship-building and communication skills 
  • Self-motivated with the ability to work independently in a fast-paced environment 
  • Comfortable working in the field and visiting multiple customer locations daily 
  • Ability to problem solve, prioritize tasks, and manage territory responsibilities effectively 
  • Bilingual Spanish candidates are encouraged to apply 

Requirements

  • Must be at least 23 years of age 
  • College Degree is preferred but not required
  • Valid driver’s license with clean driving record (MVR) 
  • Ability to lift and carry 20–40 pounds 
  • Ability to support route operations when necessary 
  • Willingness to travel throughout assigned territory 
  • Basic computer and smartphone proficiency required 

Preferred Skills

  • Route Sales Experience 
  • DSD / Direct Store Delivery Experience 
  • Retail Merchandising 
  • Grocery Store Sales 
  • Territory Management 
  • Customer Relationship Management 
  • Time Management & Organization 
  • Problem Solving & Communication Skills 

Benefits

  • Competitive Compensation 
  • 401(k) + Company Match 
  • Medical, Dental, and Vision Insurance 
  • Life Insurance 
  • Paid Time Off 
  • Career Growth Opportunities


Candidates from companies such as Pepsi, Coca-Cola, Frito-Lay, Mission Foods, Bimbo Bakeries, beer/wine distributors, beverage companies, bread routes, or grocery merchandising environments are strongly encouraged to apply.