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Beverage Distributor Jobs in Madison, WI (NOW HIRING)

GENERAL BEVERAGE SALES CO

Merchandiser

Madison, WI · On-site

$20/hr

General Beverage Sales Co. (GB) is a business-to-business wholesale distributor of wine, distilled spirits, beer, soda, bottled water and non-alcoholic beverages. Established in 1933, GB has been ...

GENERAL BEVERAGE SALES CO

Sales Relief

Madison, WI · On-site

General Beverage Sales Co. (GB) is a business-to-business wholesale distributor of wine, distilled spirits, beer, soda, bottled water and non-alcoholic beverages. Established in 1933, GB has been ...

GENERAL BEVERAGE SALES CO

IT Internship

Madison, WI · On-site

$15 - $20.25/hr

General Beverage Sales Co. (GB) is a business-to-business wholesale distributor of wine, distilled spirits, beer, soda, bottled water and non-alcoholic beverages. Established in 1933, GB has been ...

GENERAL BEVERAGE SALES CO

District Manager

Madison, WI · On-site

Description What Can General Beverage Sales Co. Offer YOU? * Excellent starting Wage. * Company ... Maintain updated sales and distribution information by Sales Territory for all Brands and packages ...

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All JobsBeverage Distributor JobsBeverage Distributor Jobs in Madison, WI

Beverage Distributor information

See Madison, WI salary details

$33.3K

$68.9K

$91.2K

How much do beverage distributor jobs pay per year?

As of Sep 10, 2026, the average yearly pay for beverage distributor in Madison, WI is $68,929.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,900.00 and $80,100.00 per year, depending on experience, location, and employer.

What does a beverage distributor do?

A beverage distributor is responsible for purchasing beverages from manufacturers and supplying them to retailers, restaurants, bars, and other businesses. Their main duties include managing inventory, coordinating deliveries, and building relationships with vendors and clients to ensure timely and efficient distribution. Beverage distributors often handle a wide range of products, including soft drinks, alcoholic beverages, and specialty drinks, and must comply with local regulations regarding storage and transportation. They play a key role in ensuring that beverages are available to consumers in various markets.

What are some common challenges faced by beverage distributors in managing inventory and deliveries?

Beverage Distributors often encounter challenges such as fluctuating demand, seasonal peaks, and coordinating timely deliveries to diverse clients like retailers, restaurants, and event venues. Managing a wide range of products, including perishable and specialty beverages, requires precise inventory tracking and efficient logistics planning. Additionally, distributors must stay compliant with local regulations and maintain strong relationships with suppliers and customers, which demands excellent communication and organizational skills.

What are the key skills and qualifications needed to thrive as a beverage distributor, and why are they important?

To thrive as a Beverage Distributor, you need knowledge of product inventory management, logistics, and sales strategies, typically supported by a high school diploma or equivalent and relevant industry experience. Familiarity with distribution management software, inventory tracking systems, and possibly a commercial driver’s license (CDL) are commonly required. Strong interpersonal skills, organization, and customer service abilities help build lasting client relationships and ensure smooth operations. These skills are crucial for efficiently managing supply chains, maximizing sales, and maintaining customer satisfaction in a competitive market.

What is the difference between Beverage Distributor vs Beverage Sales Representative?

AspectBeverage DistributorBeverage Sales Representative
CredentialsHigh school diploma, driver’s license, sometimes industry-specific certificationsHigh school diploma, sales training, sometimes certifications in sales or industry knowledge
Work EnvironmentWarehouse, delivery routes, distribution centersOffice, client sites, retail stores
Industry UsageResponsible for distributing beverages to retailers and vendorsFocuses on selling beverages directly to clients and stores

While both roles operate within the beverage industry, a Beverage Distributor primarily handles the logistics and delivery of beverages, whereas a Beverage Sales Representative focuses on selling and promoting beverages to clients. Understanding these differences helps job seekers identify the right career path in beverage distribution and sales.

How much do beverage distributors make?

Beverage distributors typically earn an average annual salary ranging from $40,000 to $70,000, depending on experience, location, and the size of the distribution company. Compensation may include commissions, bonuses, and benefits, with some roles requiring a commercial driver’s license (CDL) and knowledge of inventory management. Salaries can vary based on factors such as route complexity and sales performance.

Is being a beverage distributor a good job?

A beverage distributor is responsible for delivering and managing the distribution of beverages to retailers or customers, often requiring driving, inventory management, and customer service skills. The job can offer steady employment, especially in regions with high demand, but may involve long hours and physical labor. Compensation varies based on experience, location, and company, and some roles may require a commercial driver's license (CDL).

What cities near Madison, WI are hiring for Beverage Distributor jobs?

Cities near Madison, WI with the most Beverage Distributor job openings:

Beverage Distributor jobs near you
Infographic showing various Beverage Distributor job openings in Madison, WI as of August 2026, with employment types broken down into 70% Full Time, 27% Part Time, and 3% Temporary. Highlights an 96% Physical, and 4% Remote job distribution, with an average salary of $68,929 per year, or $33.1 per hour.

Inside Sales Representative

Middleton, WI • On-site

Frank Beverage Group
Food Services and Drinking Places • 501 - 1,000 employees
Learn more about Frank Beverage Groupexternal

Full-time

Medical, Dental, Life, Retirement, PTO

Posted 9 days ago

Frank Beverage Group rating

8.5

Company rating: 8.5 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

Job description

Description:

Are you a relationship-builder who enjoys sales, customer service, and the fast-paced world of beer, wine, and spirits? Frank Liquor Company is looking for an Inside Sales Representative to join our team in Middleton!


Join the Frank Beverage Group Family of Companies! Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year after year. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration can be found in many of our career positions.


Frank Beverage Group offers a great working environment & benefit programs to full time employees:

  • Great work and social environment
  • Paid Time-Off
  • Health Insurance
  • Dental Insurance
  • 401k Savings Plan
  • Company Paid Life, Short Term and Long Term Disability Insurance
  • Flexible Spending Benefits
  • And more!

In this role, you’ll work with on-premise customers throughout Southwestern Wisconsin, helping them find the right products for their business while building strong, lasting relationships. You’ll combine your communication and sales skills with your knowledge of the beverage industry to grow accounts, identify opportunities, and deliver an exceptional customer experience.


The Inside Sales Representative will specialize in the sale of beer, wine, and liquor to on-premise accounts. This role is ideal for someone with a passion for the beverage industry, strong communication skills, and a knack for building lasting relationships with clients in a fast-paced, low-volume environment. 


What You'll Do
  • Manage and grow a portfolio of on-premise beer, wine, and liquor accounts throughout designated Southwestern Wisconsin territories.
  • Build strong customer relationships by understanding account needs, recommending products, and providing outstanding service.
  • Conduct regular outreach through phone, email, and digital platforms to promote products and drive sales.
  • Process customer orders, answer questions, and resolve issues efficiently and professionally.
  • Partner with sales and delivery teams to ensure timely order fulfillment and customer satisfaction.
  • Stay up to date on industry trends, new product launches, and competitor activity.
  • Use CRM systems and Microsoft Office to track sales activity and generate reports.
  • Support digital sales initiatives, including e-commerce tools and platforms.
  • Follow the PROFIT sales methodology and apply effective sales-call practices.
  • Stay current on supplier quality standards, marketing guidelines, and applicable state and federal alcohol regulations.
  • Identify market trends and sales opportunities and adjust strategies to capitalize on them.
Requirements:

What We're Looking For


We’re looking for someone who is goal-driven, organized, adaptable, and confident communicating with a variety of customers and personalities. The ideal candidate will have:

  • High school diploma or equivalent required; bachelor’s degree preferred.
  • 1–3 years of sales experience, preferably in beverage, foodservice, or hospitality.
  • Strong communication, customer service, relationship-building, organization, and time-management skills.
  • Ability to influence customers, deliver presentations, and communicate product benefits professionally.
  • Intermediate math and computer skills, including Microsoft Office, CRM, and sales/order-entry software.
  • E-commerce experience preferred.
  • Ability to work effectively with diverse customers and internal teams, including handling challenging interactions.
  • Willingness to learn and promote beer, wine, and liquor products.
  • Familiarity with eoStar, PROFIT sales methodology, supplier standards, and alcohol regulations is a plus.

We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.


Frank Beverage Group is proud to be an Equal Employment Opportunity/ Affirmative Action Employer.

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