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Behavior Marketing Jobs (NOW HIRING)

BK Behavior

Digital Marketing Specialist

Brooklyn, NY · On-site

The Talent Growth & Content Strategist will be the driving force behind BK Behavior's digital recruitment presence. This role will own the strategy and execution of all recruitment marketing ...

Limitless East Marketing

Marketing Assistant

Dallas, TX

$49K - $60K/yr

Conduct market research and analyze consumer behavior trends * Coordinate marketing materials and help prepare presentations and reports * Support internal communications and assist with project ...

Limitless East Marketing

Marketing Coordinator

Madison, WI · On-site

$62K - $66K/yr

Understanding of brand strategy, market trends, and consumer behavior. * Proficiency in Microsoft Office Suite and basic marketing tools. Additional Information Benefits * Competitive annual salary ...

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Behavior Marketing information

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$13

$32

$56

How much do behavior marketing jobs pay per hour?

As of Jul 23, 2026, the average hourly pay for behavior marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is the difference between Behavior Marketing vs Digital Marketing?

AspectBehavior MarketingDigital Marketing
FocusUses consumer behavior data to tailor marketing strategiesEncompasses all online marketing channels and tactics
Required SkillsData analysis, consumer psychology, targeted messagingSEO, content creation, social media, paid advertising
Work EnvironmentMarketing agencies, e-commerce, retailOnline platforms, digital agencies, brands
CertificationsAnalytics, consumer behavior, marketing analyticsGoogle Ads, SEO certifications, social media marketing

Behavior Marketing focuses on analyzing consumer behavior data to create personalized marketing strategies, while Digital Marketing covers a broad range of online marketing channels and tactics. Both roles require understanding digital tools, but Behavior Marketing emphasizes data-driven insights into consumer actions, making it a specialized subset within the broader digital marketing landscape.

What careers use behavioral psychology?

Behavioral psychology is used in careers such as behavioral therapist, marketing specialist, user experience designer, and organizational consultant. These roles apply principles of behavior analysis to influence, modify, or understand human behavior, often requiring skills in research, data analysis, and psychological assessment.

What is behavioral marketing?

Behavioral marketing is a strategy used by marketing professionals to target consumers based on their online behaviors, such as browsing history, purchase patterns, and engagement with content. It involves analyzing data to deliver personalized advertisements and experiences, often utilizing tools like cookies and analytics platforms to improve campaign effectiveness.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically executive positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures and sometimes reaching into the high hundreds of thousands or millions for large organizations. These roles require extensive experience, strategic leadership skills, and often advanced degrees or certifications in marketing or business management.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as marketing analyst, market researcher, brand manager, or consumer insights specialist. These jobs involve analyzing customer data, understanding purchasing patterns, and developing marketing strategies, often requiring skills in data analysis tools and consumer psychology. Employment can be found in advertising agencies, retail companies, or market research firms.
More about Behavior Marketing jobs
What cities are hiring for Behavior Marketing jobs? Cities with the most Behavior Marketing job openings:
What states have the most Behavior Marketing jobs? States with the most job openings for Behavior Marketing jobs include:
What job categories do people searching Behavior Marketing jobs look for? The top searched job categories for Behavior Marketing jobs are:
Behavior Marketing jobs near you
Infographic showing various Behavior Marketing job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 71% Full Time, 26% Part Time, 1% Temporary, and 1% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.
Marketing Analyst, Customer Behavior & Lifecycle

Marketing Analyst, Customer Behavior & Lifecycle

Fanatics, Inc.

Jacksonville, FL • Hybrid

$80K - $100K/yr

Full-time

Medical, Life, Retirement

Posted 15 days ago

Fanatics rating

6.7

Company rating: 6.7 out of 10

Based on 67 frontline employees who took The Breakroom Quiz

210th of 728 rated retailers

Job description

We are seeking a Marketing Analyst to support customer behavioral analysis on our Lifecycle Marketing team. This role works closely with our Senior Marketing Analyst to identify and enable high-quality behavioral signals and customer-level attributes in our CDP for targeting and personalization across our cross-channel marketing campaigns, optimizing for engagement and list-health. They will be a resource for various teams across Fanatics to answer ad hoc questions about customer behavior (eg. "how do buyers of a certain brand compare to those across the entire enterprise?"). Additionally, they will be an evangelist for AI adoption across the team - identifying opportunities for operational efficiencies and deeper analytics through AI workflows. This is a highly collaborative role that blends technical curiosity with behavioral signals to further develop a wholistic customer view and experience.

 Key Responsibilities:

  • Partner with senior marketing analysts, engineering, and strategy teams to define, validate, and enable customer-level behavioral signals and attributes across our CDP. Support lifecycle marketing initiatives by providing behavioral insights for targeting, segmentation, and personalization.
  • Act as SME on customer activity data, connecting disparate data sets to answer questions on ecommerce customer behavior across the enterprise. 
  • Define standards to monitor and maintain overall marketing database health, including subscriber validity, engagement signals, and suppression logic.
  • Own the advancement of AI capabilities for the Customer Operations Lifecycle Marketing team, identifying and piloting opportunities to apply AI/ML to day-to-day operations and analytics.
  • Create clear summaries, visuals, and readouts that make complex behavior easy to understand for non-technical stakeholders.

 Requirements & Skills:

  • 3+ years of experience in ecommerce, CRM, lifecycle marketing, or a related field with a focus on analytics.
  • Strong analytical mindset with an understanding of customer data, data hygiene, and database marketing principles.
  • Strong in SQL and working with large datasets.
  • Strong communication skills, with the ability to translate complex strategical requirements into technical terminology.
  • Hands-on experience building workflows to improve operational efficiency via AI (Claude, ChatGPT, etc).

 Preferred Qualifications:

  • Experience with real-time CDPs or CRM systems, ideally Adobe Experience Platform & Journey Optimizer.
  • Background in retail, e-commerce, or multi-brand organizations.
  • Understanding of email deliverability fundamentals (bounces, complaints, sender reputation, engagement signals), email authentication records (DMARC, DKIM, etc), and sender reputation management.

At Fanatics, we value transparency and honesty. If you don't meet every single requirement, that's okay - we still want to hear from you! We believe in the power of diverse experiences and talents. If you're excited about the role and confident that you can contribute, don't hesitate to apply. We're genuinely interested in how your unique skills and perspective can help us build something amazing together.

The salary range for this position is $80,000-$100,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

 Where You'll Work and What's required:

  • Office location: Jacksonville, FL or San Mateo
  • Hybrid work environment with flexibility between 3 days in office and 2 days remote work.
  • Fast-paced team environment with exposure to multiple aspects of the Fanatics Commerce business.

 What's in it for you:

  • Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you'll be empowered to help shape a culture that celebrates both individual and team successes. 
  • Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we're dedicated to supporting you in all aspects of work and life.
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally - as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world-including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
Build Championship Teams
Obsessed with Fans
Limitless Entrepreneurial Spirit
Determined and Relentless Mindset

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