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Behavior Marketing Jobs (NOW HIRING)

You will demonstrate your deep understanding of consumer behavior, marketing principles, and Epsilon's personalized media capabilities to develop innovative campaign strategies that improve client ...

You will demonstrate your deep understanding of consumer behavior, marketing principles, and Epsilon's personalized media capabilities to develop innovative campaign strategies that improve client ...

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Behavior Marketing information

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$13

$32

$56

How much do behavior marketing jobs pay per hour?

As of Jul 23, 2026, the average hourly pay for behavior marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is the difference between Behavior Marketing vs Digital Marketing?

AspectBehavior MarketingDigital Marketing
FocusUses consumer behavior data to tailor marketing strategiesEncompasses all online marketing channels and tactics
Required SkillsData analysis, consumer psychology, targeted messagingSEO, content creation, social media, paid advertising
Work EnvironmentMarketing agencies, e-commerce, retailOnline platforms, digital agencies, brands
CertificationsAnalytics, consumer behavior, marketing analyticsGoogle Ads, SEO certifications, social media marketing

Behavior Marketing focuses on analyzing consumer behavior data to create personalized marketing strategies, while Digital Marketing covers a broad range of online marketing channels and tactics. Both roles require understanding digital tools, but Behavior Marketing emphasizes data-driven insights into consumer actions, making it a specialized subset within the broader digital marketing landscape.

What careers use behavioral psychology?

Behavioral psychology is used in careers such as behavioral therapist, marketing specialist, user experience designer, and organizational consultant. These roles apply principles of behavior analysis to influence, modify, or understand human behavior, often requiring skills in research, data analysis, and psychological assessment.

What is behavioral marketing?

Behavioral marketing is a strategy used by marketing professionals to target consumers based on their online behaviors, such as browsing history, purchase patterns, and engagement with content. It involves analyzing data to deliver personalized advertisements and experiences, often utilizing tools like cookies and analytics platforms to improve campaign effectiveness.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically executive positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures and sometimes reaching into the high hundreds of thousands or millions for large organizations. These roles require extensive experience, strategic leadership skills, and often advanced degrees or certifications in marketing or business management.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as marketing analyst, market researcher, brand manager, or consumer insights specialist. These jobs involve analyzing customer data, understanding purchasing patterns, and developing marketing strategies, often requiring skills in data analysis tools and consumer psychology. Employment can be found in advertising agencies, retail companies, or market research firms.
More about Behavior Marketing jobs
What cities are hiring for Behavior Marketing jobs? Cities with the most Behavior Marketing job openings:
What states have the most Behavior Marketing jobs? States with the most job openings for Behavior Marketing jobs include:
Infographic showing various Behavior Marketing job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 71% Full Time, 26% Part Time, 1% Temporary, and 1% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Assistant Professor in Marketing

Wisconsin

Madison, WI

Full-time

Posted 4 days ago


Job description

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.Job Category:FacultyEmployment Type:RegularJob Profile:Assistant ProfessorJob Summary:

The Marketing Department in the Wisconsin School of Business seeks a full-time, nine-month, tenure track appointment (Assistant) to begin Aug 23, 2027. The individual would be responsible for teaching graduate and undergraduate students in Marketing and related fields at the Wisconsin School of Business, conducting scholarly research and performing university services.

The Marketing department is rated among the top programs in the country for research productivity. The department has strong undergraduate, graduate and PhD programs. The department includes the Marketing Leadership Institute, the Wisconsin School of Business' dedicated center for fostering industry connections and developing students' leadership and career skills. We are also proud to be part of a great university with excellent resources available to both faculty and students. The Wisconsin School of Business offers degrees in Marketing at the undergraduate, masters, and PhD level. The school currently enrolls approximately 3,400 undergraduates, 800 masters, and 80 PhD students.

Key Job Responsibilities:

Contribute to the intellectual and academic life of the department. University and community service will be expected as appropriate.

Provide classroom and individual instruction for undergraduate and graduate degree-seeking students.

Create and maintain a strong program of research.

Teach undergraduate and graduate level courses in Marketing or related field at the Wisconsin School of Business.

Department:

Wisconsin School of Business, Marketing

Compensation:

Negotiable

Required Qualifications:

Candidates with new or anticipated Ph.D. degrees will have:

  • Research underway that is likely to result in one or more publications in top-tier journals

  • Presentation skills that suggest future excellence in teaching

Preferred Qualifications:Education:

Ph.D. in Marketing or related field required by start date.

The strength of the Marketing department lies in its strong interests in all areas of marketing, which include: (1) marketing strategy and public policy, (2) consumer and customer research and insights, and (3) marketing research, analytics and applied AI. An interest in teaching core Marketing courses (Marketing Management, Consumer Behavior, Marketing Research, Strategy) is desirable.

How to Apply:

Please click on "Apply Now" to begin the application process. You will be asked to submit the following documents:

  • Detailed curriculum vitae that includes a complete list of publications.

  • One document containing a research statement, teaching statement, existing published and/or working papers, including the job market paper.

All materials must be submitted electronically in pdf format.

NOTE:

  • Unless confidentiality is requested in your online application, information regarding the names of applicants must be released upon request. Finalists cannot be guaranteed confidentiality

  • Electronic submissions are required

Applicants will receive an email requesting the names and contact information for three references; each reference will receive an electronic link through which they can upload a signed letter of reference.

The deadline for assuring full consideration is July 31, 2026; however, this position will remain open, and applications will be considered until the position is filled.

Contact Information:

Katie Wenzel

kawenzel2@wisc.edu

(608) 262-8471

Relay Access (WTRS): 7-1-1. SeeRELAY_SERVICEfor further information.

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

The University of Wisconsin-Madison is an Equal OpportunityEmployer.

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgroundsand encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.

To request a disability or pregnancy-related accommodationfor any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR)in the division you are applying to.Please make your request as soon as possible to help the university respond most effectively to you.

Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.