ZipRecruiter

Log In

1

Behavior Marketing Jobs in Springfield, MA (NOW HIRING)

FocusKPI

Marketing Operations Analyst

Hartford, CT · On-site

Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:

Varsity Tutors

Marketing Tutor

Hartford, CT · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

Varsity Tutors

Marketing Tutor

Northampton, MA · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

EnthuZiastic

Growth Hacker - Remote

Springfield, MA · On-site

Collect and analyze data to gain insights into user behaviour, product usage, and marketing performance. * Use data-driven decisions to guide growth strategies and experiments. Viral Marketing:

EnthuZiastic

Growth Hacker - Remote

Hartford, CT · On-site

Collect and analyze data to gain insights into user behaviour, product usage, and marketing performance. * Use data-driven decisions to guide growth strategies and experiments. Viral Marketing:

FAVARH

Senior Behavioral Experimentation Analyst

Hartford, CT · On-site

$88K - $117K/yr

Product and marketing innovation Your work will directly impact how customers save, invest, and make financial decisions while helping position Voya as a leader in behavioral finance innovation. What ...

Ipsen

Thought Leader Liaison

Hartford, CT · On-site

Behavioral Competencies Required * Influences - Using compelling arguments to gain support and ... in marketing, customer-facing, or external engagement roles * Demonstrated ability to build and ...

Cynet locums

Psychiatry Physician

Holyoke, MA · On-site

The care team includes RNs, Behavioral Health Technicians, Therapists, and administrative leadership (CMO). Requirements: * Board Certified in Psychiatry * Active Massachusetts medical license (MA ...

next page

Showing results 1-20

All JobsBehavior Marketing JobsBehavior Marketing Jobs in Springfield, MA

Behavior Marketing information

See Springfield, MA salary details

$13

$32

$56

How much do behavior marketing jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for behavior marketing in Springfield, MA is $32.57, according to ZipRecruiter salary data. Most workers in this role earn between $21.54 and $43.12 per hour, depending on experience, location, and employer.

What is the difference between Behavior Marketing vs Digital Marketing?

AspectBehavior MarketingDigital Marketing
FocusUses consumer behavior data to tailor marketing strategiesEncompasses all online marketing channels and tactics
Required SkillsData analysis, consumer psychology, targeted messagingSEO, content creation, social media, paid advertising
Work EnvironmentMarketing agencies, e-commerce, retailOnline platforms, digital agencies, brands
CertificationsAnalytics, consumer behavior, marketing analyticsGoogle Ads, SEO certifications, social media marketing

Behavior Marketing focuses on analyzing consumer behavior data to create personalized marketing strategies, while Digital Marketing covers a broad range of online marketing channels and tactics. Both roles require understanding digital tools, but Behavior Marketing emphasizes data-driven insights into consumer actions, making it a specialized subset within the broader digital marketing landscape.

What is behavior marketing?

Behavior marketing is a strategy used by marketing professionals to target consumers based on their online behaviors, such as browsing history, purchase patterns, and engagement with digital content. It involves analyzing data to deliver personalized advertisements and improve marketing effectiveness, often utilizing tools like cookies and analytics platforms.
What are popular job titles related to Behavior Marketing jobs in Springfield, MA? For Behavior Marketing jobs in Springfield, MA, the most frequently searched job titles are:
What job categories do people searching Behavior Marketing jobs in Springfield, MA look for? The top searched job categories for Behavior Marketing jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Behavior Marketing jobs? Cities near Springfield, MA with the most Behavior Marketing job openings:
Behavior Marketing jobs near you
Infographic showing various Behavior Marketing job openings in Springfield, MA as of August 2026, with employment types broken down into 1% Internship, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $67,752 per year, or $32.6 per hour.

Marketing Operations Analyst

FocusKPI

Springfield, MA • On-site

Full-time

Re-posted 21 days ago

Job description

FocusKPI is looking for a Marketing Operations Analyst to join one of our clients, a high-tech SaaS company.

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you’ll help share the client's marketing data strategy. This includes driving data governance and consistency across systems, enabling effective audience targeting for strategic marketing initiatives, and ensuring compliance with privacy regulations such as GDPR and CCPA. This is a hands-on technical role, ideal for someone who thrives in ambiguity, works autonomously with large data sets, and brings structure to complex problems. The role involves writing complex SQL to access data in our warehouse, while also building and activating audiences through our customer data platform (CDP). The ideal candidate is innately curious and passionate about identifying novel approaches to derive value from disparate data sets and highly motivated to improve your skillset around the modern data stack.

Responsibilities:

  • Audience Targeting: Develop and implement audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns.
  • Data Governance and Management: Gain a comprehensive understanding of our data quality and flow processes, while identifying and developing solutions to enhance data usability and accessibility.
  • Compliance Oversight: Ensure all marketing data practices adhere to privacy regulations, including GDPR and CCPA.
  • Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate data from various sources into the customer data platform (CDP) for comprehensive analysis.
  • Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour.
  • Collaboration and Communication: Collaborate cross-functionally with marketing stakeholders to gather evolving requirements, design effective solutions, and clearly communicate nuances of the deliverable to ensure alignment and actionable outcomes.

Requirements:

  • Bachelor’s degree in Data Science, Computer Science, or a related field
  • Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment
  • Proficiency in SQL for data manipulation and analysis. Comfortable with Python.
  • Experience working within data platforms like Databricks/Snowflake, and analytics modeling platforms such as Tableau
  • Strong analytical and problem-solving skills with the ability to interpret complex data sets and generate actionable insights.
  • Exceptional attention to detail and a commitment to maintaining high data quality standards.
  • Demonstrates innate curiosity, comfort with ambiguity, and a proactive approach to identifying opportunities for improvement and innovation in data processes

No C2C resumes are considered

FocusKPI logo

About FocusKPI

Sourced by ZipRecruiter

Industry

Computing infrastructure providers, data processing, web hosting

Company size

51 - 200 Employees

Headquarters location

Santa Clara, CA, US

Year founded

2010

View All FocusKPI Jobs

Apply