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Beer Representative Jobs in Tennessee (NOW HIRING)

Replaces empty beer kegs with full ones * Assists with washes glasses, bar, and equipment, and ... The requirements listed below are representative of the knowledge, skill, and/or ability required.

Replaces empty beer kegs with full ones * Assists with washes glasses, bar, and equipment, and ... The requirements listed below are representative of the knowledge, skill, and/or ability required.

Stocking the Bars with beer, liquor, wine, and mixers * Stocking the Bars with ice * Stocking the ... The physical demands described here are the representative of those that must be met by an employee ...

Stocking the Bars with beer, liquor, wine, and mixers * Stocking the Bars with ice * Stocking the ... The physical demands described here are the representative of those that must be met by an employee ...

Stocking the Bars with beer, liquor, wine, and mixers * Stocking the Bars with ice * Stocking the ... The physical demands described here are the representative of those that must be met by an employee ...

Delivers beer/wine lists * May open and pour wine when serving guests * Make sure customers have ... The requirements listed below are representative of the knowledge, skill, and/or ability required.

Delivers beer/wine lists * May open and pour wine when serving guests * Make sure customers have ... The requirements listed below are representative of the knowledge, skill, and/or ability required.

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Beer Representative information

See Tennessee salary details

$22.2K

$40.1K

$69.9K

How much do beer representative jobs pay per year?

As of Aug 6, 2026, the average yearly pay for beer representative in Tennessee is $40,134.00, according to ZipRecruiter salary data. Most workers in this role earn between $34,000.00 and $39,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a beer representative?

To thrive as a Beer Representative, you need a solid understanding of beverage sales, product knowledge, and typically a background in sales or hospitality. Familiarity with CRM software, inventory management systems, and often a valid driver’s license are important for daily operations. Strong interpersonal skills, negotiation abilities, and enthusiasm for building client relationships help you stand out in this competitive field. These competencies ensure effective promotion, increased sales, and long-term customer satisfaction in the beverage industry.

What is a beer representative?

Beer Representatives, also known as beer sales representatives or brand ambassadors, are professionals who promote and sell beer products to retailers, bars, restaurants, and distributors. They build relationships with clients, educate them about different beer brands, and often organize tastings or promotional events. Their goal is to increase brand visibility, boost sales, and ensure that their company’s products are well-represented in the marketplace. Beer Representatives need strong communication skills and a passion for the beverage industry.

What do beer representatives do?

Beer representatives promote and sell beer products to bars, restaurants, and retailers. They often conduct product tastings, provide marketing support, and build relationships with clients to increase sales. Strong communication skills and knowledge of the beverage industry are important for this role.

How do you become a beer representative?

To become a beer representative, candidates typically need a high school diploma or equivalent, strong communication skills, and knowledge of the beverage industry. Relevant experience in sales, customer service, or the hospitality industry can be beneficial, and some employers may prefer candidates with a background in marketing or alcohol distribution. Certification is not usually required but can enhance job prospects.

What is the difference between Beer Representative vs Beer Sales Associate?

AspectBeer RepresentativeBeer Sales Associate
CredentialsHigh school diploma or equivalent; some roles prefer sales or marketing experienceHigh school diploma or equivalent; sales experience beneficial
Work EnvironmentFieldwork, visiting bars, restaurants, and retail storesRetail stores, supermarkets, or liquor stores
Industry UsagePrimarily in beverage and alcohol industryRetail and hospitality sectors
Job FocusPromoting and sampling beer brands, building relationships with clientsAssisting customers, stocking shelves, and sales transactions

In summary, a Beer Representative focuses on promoting beer brands through fieldwork and client relationships, often requiring industry-specific knowledge. A Beer Sales Associate typically works in retail settings, assisting customers and handling sales. Both roles support the beer industry but differ in environment and responsibilities.

How do beer representatives get paid?

Beer representatives typically earn a combination of base salary and commissions or bonuses based on sales performance. They may also receive perks such as product samples, company vehicles, or expense reimbursements, and often work in environments that require strong communication and sales skills.

What are some common challenges faced by beer representatives when managing client relationships?

Beer Representatives often work with a diverse portfolio of clients, including bars, restaurants, and retailers, each with their own unique needs and expectations. A common challenge is balancing the demands of multiple accounts while ensuring timely deliveries, maintaining product freshness, and addressing any issues quickly. Building strong relationships requires regular communication, prompt problem-solving, and a keen understanding of each client's business. Additionally, representatives must stay current on market trends and competitor products to effectively support their clients and drive sales.
What job categories do people searching Beer Representative jobs in Tennessee look for? The top searched job categories for Beer Representative jobs in Tennessee are:
Infographic showing various Beer Representative job openings in Tennessee as of August 2026, with employment types broken down into 82% Full Time, 16% Part Time, and 2% Contract. Highlights an 71% Physical, 2% Hybrid, and 27% Remote job distribution, with an average salary of $40,134 per year, or $19.3 per hour.

Off Premise Wine and Spirits Sales Rep

AJAX TURNER CO INC

La Vergne, TN • On-site

Other

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.


Job description

Ajax Turner Company is seeking a Sales Rep to add to its Wine & Spirits team in the downtown Nashville, TN area. Ajax Turner Company is a family owned and operated business located in LaVergne and has been in operation for 60+ years.. The Company distributes a variety of products including Beer, Non-Alcohol, Wines, and Spirits.

  • Requires extensive Wine & Spirits Sales knowledge with a detailed understanding of how to promote and sell them.
  •  WSET I or greater Certification preferred.
  •  Cicerone Level 1 Certification preferred.
  •  Passion and enthusiasm for Wine & Spirits and Craft Beer.
  •  Strong desire for continued education in Wine, Spirits and Beer.
  •  Ability to work flexible hours..
  •  Strong aptitude for Sales with proven success.
  •  Proficient with Microsoft Office, and VIP Software.
  •  Organizational skills with the ability to manage priorities and achieve goals.
  •  Strong communication skills, both written and verbal.
  •  Strong commitment to customer service and relationships.
  •  Ability to work effectively in a team environment.
  •  Maintain a professional appearance.

BENEFITS: Medical, dental, and vision benefits including HSA and other optional coverage. Free Life insurance, STD, LTD. 401K Retirement matching up to 6%. Paid leave: PTO, Holiday pay, Maternity/Paternity.

  • Preparing for the work day and work week by organizing appointments, pulling the correct samples, and setting objectives for designated accounts ahead of time                                                        
  • Increasing overall wine and spirits distribution by looking for wine BTB/BTG, spirits, cocktail menu placement opportunities                                  
  • Calling on assigned accounts to increase sales volume, merchandise, monitor prices, and manage shelf space                                                     
  • Managing daily retail inventory levels using sales history, competitive activity, promotional activities, etc.…                                                        
  • Preparing appointments and objectives for supplier ride withs                                                        
  • Sampling customers on products (wine, spirits, and beer)                                                        
  • Merchandising with paper P.O.S. and booking permanent P.O.S.                                                        
  • Working with other service reps, merchandising team, management, and our customers to maximize sales                                                        
  • Introducing and selling-in new brands and packages to assigned retailers (wine, spirits, and beer)                                                        
  • Building business relationships with a weekly call frequency on every account following the ATCO selling process                                   
  • Maintaining published product freshness standards in assigned retail accounts by monitoring and rotating stock                                          
  • Cultivating a superior knowledge of ATCO's portfolio as well as selling techniques (wine, spirits, and beer)                                                             
  • Creating strong relationships with our customers by providing dependable, friendly, and appreciative service                                                         
  • Working with the accounting department to resolve any AR, invoicing, or payment issues                                                                             
  • Attending bi-monthly wine and spirits product and sales training meetings                                                        
  • Completing monthly safety classes and all assigned training classes                                                        
  • Fulfilling pre-established programs and objectives set by management and chain account teams                                                        
  • Complying with all government and ATCO job processes, work rules, policies, and instructions as they apply to your position                      
  • Demonstrating the ATCO's mission, vision, and values in all responsibilities                                                                                             
  • The above statements are intended to describe the general nature and level of work being performed.  These responsibilities are not intended to be all inclusive and may change due to the needs of the business. Some responsibilities are performed on a non-routine basis.