Influencer Account Executive, Beauty (LA/NY)
Department: Beauty
Employment Type: Full Time
Location: PURPLE New York
Compensation: $50,000 - $60,000 / year
Description
Purple is looking for a Digital Influencer Account Executive to join our vibrant Beauty team. The ideal individual will have some experience in a similar influencer and digital role ideally in the beauty sector, has the ability to constantly evolve as we grow, and possesses superior account and time management skills while collaborating with multiple senior team leaders. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an upbeat spirit, and a commitment to exceed expectations will be essential to thrive within this organization.
Key Responsibilities
โข Cultivating organic relationships with influencers
โข Negotiating paid contracts with defined deliverable
โข Knowledge of the ever changing influencer landscape across different sectors
โข Overarching knowledge of various social media platforms inclusive of Instagram, Facebook & TikTok
โข Assisting in proactively monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team
โข Compiling monthly and weekly reports for all clients accurately and effectively
โข Analyze outcomes and create reports summarizing results
โข Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications
โข Understanding media landscape across digital, print, and broadcast
โข Facilitate the smooth running of the day to day function of each account team providing support as requested and required
โข Day-to-day support on mailings, bookings, social media promotions, partnerships, blogger and influencer outreach initiatives
โข Pull together press releases accurately and in a timely manner
โข Manage product mailing from concept to execution mass mail outs
โข Day to day client contact and managing client updates
โข Attend & participate in client meetings
โข Ensure minutes are taken during client meetings and sent around the team in a timely manner
โข Maintain and establish industry contacts with digital influencers and bloggers
โข Organize and support event logistics for media and influencers
โข Compiling media lists for events and manage guest list
โข Draft and circulate post-event press releases
โข Be a brand champion for your clients and build strong relationships with them
โข Develop PR strategic understanding by suggesting and attending external events/exhibitions to help gain more knowledge of industry/clients/ competitors and bringing key learnings back
โข Involvement in creative brainstorms across clients and generate publicity strategies to enhance PR campaigns, going beyond the role of the press office
Skills, Knowledge and Expertise
โข 2-3 years of relevant working experience
โข Beauty PR experience is preferred
โข Superior knowledge of luxury consumer industry
โข Ability to manage multiple accounts simultaneously
โข Excellent written and verbal skill
โข Understand the digital world and can exhibit creative thinking
โข You are a team player who is hardworking and dedicated