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Bank Public Relations Jobs (NOW HIRING)

Greenpark

Digital PR Lead (USA)

New York, NY · On-site

Lead on all Digital PR conversations for a key luxury client in the business across the US market ... bank holidays and your birthday off * Christmas Closure - (extra days on top of your holiday ...

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Bank Public Relations information

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$34.5K

$83.6K

$134K

How much do bank public relations jobs pay per year?

As of Aug 20, 2026, the average yearly pay for bank public relations in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is a bank public relations professional?

Bank public relations professionals are responsible for managing and enhancing a bank’s image and reputation with the public, media, clients, and stakeholders. They develop communication strategies, handle media inquiries, write press releases, and organize events to promote the bank’s products, services, and values. Their goal is to foster positive relationships, address public concerns, and ensure clear, consistent messaging. This role is crucial for maintaining trust and credibility in the highly regulated financial industry.

What are the key skills and qualifications needed to thrive as a bank public relations professional?

To thrive as a Bank Public Relations specialist, you need expertise in communications, public relations strategies, and a background in marketing or journalism, often supported by a relevant bachelor's degree. Familiarity with PR management tools, media monitoring platforms, and social media analytics systems is typically required. Outstanding interpersonal skills, crisis management abilities, and persuasive writing are essential soft skills that set top professionals apart. These capabilities are crucial for building trust, maintaining the bank’s reputation, and effectively managing communication with stakeholders and the public.

How does a bank public relations professional typically collaborate with other departments within a bank?

Bank Public Relations professionals work closely with departments such as marketing, compliance, customer service, and executive leadership to ensure consistent messaging and public image. They often coordinate with compliance teams to ensure all communications adhere to regulatory requirements, and with marketing to align campaigns. Regular interaction with customer service helps them address public concerns effectively, while collaboration with executives ensures that PR strategies reflect the bank’s overarching goals. This cross-functional teamwork is essential to crafting transparent and effective communication both internally and externally.

What is the difference between Bank Public Relations vs Bank Marketing?

AspectBank Public RelationsBank Marketing
Primary FocusManaging the bank's public image and media relationsPromoting banking products and services to attract customers
Skills RequiredCommunication, media relations, crisis managementAdvertising, sales, market research
Work EnvironmentMedia outlets, corporate communications teamsAdvertising agencies, marketing departments
CertificationsPublic Relations certifications, communication degreesMarketing certifications, business degrees

Bank Public Relations focuses on maintaining the bank's reputation and managing media relations, while Bank Marketing concentrates on promoting products and attracting customers. Both roles require strong communication skills but serve different strategic purposes within the banking industry.

What is public relations in banking?

Public relations in banking involves managing the bank's communication with the public, customers, and media to build a positive reputation. Bank public relations professionals develop strategies, handle media inquiries, and create content to promote trust and transparency within the community and among stakeholders.
More about Bank Public Relations jobs

What are the most commonly searched types of Bank Public Relations jobs?

The most popular types of Bank Public Relations jobs are:

What job categories do people searching Bank Public Relations jobs look for?

The top searched job categories for Bank Public Relations jobs are:

Bank Public Relations jobs near you
Infographic showing various Bank Public Relations job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, 1% Temporary, and 3% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.

Digital PR Lead (USA)

Greenpark

New York, NY • On-site

Full-time

Posted 16 days ago

Job description

About Greenpark

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social.Our raison d'etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social contentto help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more


Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark. Check it out here


Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. 'We Strive', 'Acting Together', 'With Kindness'are the values that guide us

About the role

As a Digital PR Lead
you will take the lead on all Digital PR workstreams for a key client within the business, owning strategy, delivery and team leadership across the Digital PR offering

Your role will be crucial in leading the Digital PR proposition for the US market - building out regionally relevant processes, taking the lead on Digital PR strategies across a number of workstreams, executing Digital PR activity while managing a team of specialists, and consulting closely with the account team to elevate and develop account direction from a Digital PR perspective

What you'll do

  • Lead on all Digital PR conversations for a key luxury client in the business across the US market, including participating in upsell opportunities
  • Contribute to the development of Greenpark's Digital PR service offering in the US region, expanding and evolving the proposition for your key account
  • Develop and maintain strong personal relationships with key publishers (journalists, bloggers and PRs), entailing identification of key publications through social media/link analysis, use of journalist databases, real engagement with online communities and attending industry events, and relationship building through exclusive content & opportunities, events & seminars
  • Take the lead on Digital PR strategy for the US market including campaign-level ideation, collaborating with other specialist teams as required to strengthen campaigns, briefing of internal teams to create assets, crafting press releases and pitches, and carrying out media relations work in line with account KPIs
  • Manage a team of Digital PR specialists (including freelance resource) across projects, providing guidance, mentorship and leadership on strategy and campaign delivery
  • Review and sign off on monthly Digital PR reporting, ensuring performance tracking is accurate and insights are client-ready
  • Establish and maintain the processes and templates that underpin the Digital PR offering, ensuring consistency of quality and results across the team
  • Consult with the SEO Tech team on technical linkbuilding, on-page and off-page SEO considerations, AEO optimisation and employing AI-optimised Digital PR strategies in line with direction from wider account team
  • Act as point of contact from a Digital PR perspective for a key client in the US market, contributing to presentations and executing client communications as required to the highest standard and in line with direction from account team
  • Work alongside the account team to develop and elevate strategic direction for the account across all workstreams from a Digital PR perspective
  • Work closely with Head of Digital PR to maintain and develop Digital PR service line within the business


About you

  • Proven leadership experience, with a track record of managing, developing and mentoring a team of Digital PR specialists and freelancers
  • Deep working knowledge of Digital PR strategy, including on-page and off-page SEO, creative ideation, content campaign creation, press release writing, media list development and outreach execution
  • Confident and comfortable in client-facing situations, with experience leading conversations, pitching to new clients and upselling services to existing ones
  • Experience building the processes, templates and performance tracking/reporting needed to ensure consistent quality and results at scale
  • Experience working across US market, with an understanding of the media landscape and relevant journalist/publisher contacts
  • You
    live & breathe Greenpark's core values 'We Strive', 'Acting Together', 'With Kindness' -
    championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values

How we'll support you

  • 25 days of holidays + US bank holidays and your birthday off
  • Christmas Closure - (extra days on top of your holiday allowance)
  • A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc
  • Access to VDU Eye Tests and Employee Assistance Programme (EAP)
  • Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards)
  • LinkedIn Learning - Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills
  • Social Events- Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events
  • WFA policy - work from abroad for up to 4 weeks per year
  • Yearly Calm subscription

Apply