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Bank Marketing Director Jobs in Racine, WI (NOW HIRING)

North Shore Bank

Marketing Manager

Brookfield, WI · On-site

North Shore Bank is about helping families thrive, businesses grow and communities flourish. We are ... Manage marketing activities in the daily execution of marketing programs/campaigns; direct response ...

New

North Shore Bank

Marketing Manager

Brookfield, WI

North Shore Bank is about helping families thrive, businesses grow and communities flourish. We are ... Manage marketing activities in the daily execution of marketing programs/campaigns; direct response ...

Worldpay, Inc.

Director, Pricing Strategy

Milwaukee, WI · On-site

At FIS, you'll help shape the future of banking and financial technology. You'll work with industry ... Collaborate with marketing and sales enablement teams to communicate pricing value and positioning ...

FIS

Director, Pricing Strategy

Milwaukee, WI · On-site

At FIS, you'll help shape the future of banking and financial technology. You'll work with industry ... Collaborate with marketing and sales enablement teams to communicate pricing value and positioning ...

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All JobsBank Marketing JobsBank Marketing Director JobsBank Marketing Director Jobs in Racine, WI

Bank Marketing Director information

See Racine, WI salary details

$31.9K

$97.9K

$170.2K

How much do bank marketing director jobs pay per year?

As of Aug 30, 2026, the average yearly pay for bank marketing director in Racine, WI is $97,938.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,000.00 and $123,300.00 per year, depending on experience, location, and employer.

What does a Bank Marketing Director do?

A Bank Marketing Director is responsible for developing and executing marketing strategies to promote a bank’s products and services. Their duties include overseeing advertising campaigns, managing branding efforts, analyzing market trends, and leading a marketing team to achieve business objectives. They work closely with other departments to ensure that marketing initiatives align with the bank's overall goals and regulatory requirements. The role requires both creative and analytical skills, as well as a strong understanding of the financial industry.

What are the key skills and qualifications needed to thrive as a Bank Marketing Director?

To thrive as a Bank Marketing Director, you need expertise in marketing strategy, analytics, financial products, and a relevant degree such as marketing, business, or finance. Familiarity with CRM systems, digital marketing platforms, and certifications like Certified Financial Marketing Professional (CFMP) are typically required. Strong leadership, communication, and creative problem-solving skills help distinguish top performers in this role. These skills are crucial to effectively drive customer acquisition, brand growth, and competitive positioning in the financial sector.

How does a Bank Marketing Director typically collaborate with other departments to drive successful campaigns?

A Bank Marketing Director works closely with departments such as product management, compliance, sales, and digital teams to ensure marketing campaigns align with business goals and regulatory requirements. This collaboration often involves regular strategy meetings, sharing customer insights, and coordinating on messaging to maintain brand consistency. By fostering open communication and cross-functional teamwork, the Marketing Director helps streamline campaign execution and maximizes the impact of marketing initiatives. This role also frequently gathers feedback from frontline staff to refine outreach efforts and better address customer needs.

What is the difference between Bank Marketing Director vs Bank Marketing Manager?

AspectBank Marketing DirectorBank Marketing Manager
ResponsibilitiesOversees overall marketing strategy, brand positioning, and high-level campaignsExecutes marketing plans, manages campaigns, and supervises marketing staff
Required CredentialsBachelor's degree, often MBA, with extensive marketing experienceBachelor's degree in marketing or related field, with relevant experience
Work EnvironmentSenior leadership, strategic planning, cross-department collaborationOperational, team management, campaign execution
Industry UsageCommonly used in large banks and financial institutionsUsed across banks of all sizes for marketing roles

The Bank Marketing Director focuses on strategic leadership and high-level planning, while the Bank Marketing Manager handles day-to-day campaign execution and team supervision. Both roles require marketing expertise, but the director's role is more strategic and senior.

How much does a bank marketing director get paid?

A bank marketing director typically earns between $80,000 and $150,000 annually, depending on experience, location, and the size of the institution. Senior roles or those in major financial centers may offer higher compensation, often including bonuses and benefits. Strong skills in digital marketing, data analysis, and leadership are important for this role.

What job categories do people searching Bank Marketing Director jobs in Racine, WI look for?

The top searched job categories for Bank Marketing Director jobs in Racine, WI are:

What cities near Racine, WI are hiring for Bank Marketing Director jobs?

Cities near Racine, WI with the most Bank Marketing Director job openings:

Bank Marketing Director jobs near you
Infographic showing various Bank Marketing Director job openings in Racine, WI as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $97,938 per year, or $47.1 per hour.

Marketing Manager

Brookfield, WI • On-site

North Shore Bank
See more jobs at North Shore Bankexternal

Full-time

Posted 3 days ago

New

Job description


North Shore Bank is about helping families thrive, businesses grow and communities flourish. We are dedicated to championing our customers, empowering them to bank their best life, and supporting the community we all share. And it's our employees that make the difference. With offices located throughout eastern Wisconsin and northern Illinois, we offer a work culture that has been recognized as a Top Workplace thirteen times by the Milwaukee Journal Sentinel.
As a mutual company, North Shore Bank isn't publicly-owned, which means when we come to work every morning, our sole focus is on providing high-touch service to our customers and employees, and supporting our local communities. Are you looking for a company that places long-term growth ahead of short-term profits? Where you can put your customers first and think creatively to solve challenges? Where respect, integrity and being true to your word are valued and rewarded? This is the place.
SUMMARY: Responsible for leading the development and execution of marketing plans and tactics for assigned business units. The development of these plans requires thorough knowledge of the functional areas involved, the competitive environment and leading marketing practices to the target market. Integration with the corporate marketing strategy is essential to ensuring a unified voice is delivered both internally and externally. Works directly with senior leadership of the assigned business units to understand business goals, situational opportunities and priorities in order to provide guidance and timely support for business unit initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • North Shore Bank's Position Descriptions are intended to describe only the major functions of the job. You may be expected to perform other duties specified by your manager. Everyone is expected to contribute whatever efforts necessary to operate efficiently and effectively to insure the success of the Bank.
  • Develop and implement effective annual marketing plans that directly support the annual goals of assigned business units.
  • Manage marketing activities in the daily execution of marketing programs/campaigns; direct response/digital initiatives, thought leadership initiatives, and other go-to-market strategies. This includes working with internal operations, marketing agencies, design and copywriting freelancers, direct mail vendors, coordinating production development, supplies, printing and program implementation.
  • Responsible for internal communication of all executed strategies.
  • Facilitate and oversee the tracking, analysis and reporting of executed strategies to the marketing team and senior leadership within the business unit.Ensure channel messaging aligns with corporate messaging for assigned business units.
  • Leads branch grand opening marketing programs, working with Marketing Team, Retail Leadership and supporting vendors to develop grand opening strategies tailored to the market (special offers, events, advertising, etc.).
  • Responsible for branch merchandising strategy for offices and ATMs/ITMs (indoor and outdoor signage, disclosures, etc.).
  • All of the above responsibilities are to be delivered and executed on time, and within predefined budget.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE:
A bachelor's degree from an accredited college or university is preferred. Requires a minimum of five years' experience with marketing of bank/financial products and/or a combination of several years of general marketing and bank/financial product marketing experience.
OTHER QUALIFCATIONS:Excellent customer relations and communication skills are critical, whether dealing with external customers, internal branch/department staff or vendors. Extreme attention to detail and a high degree of accuracy are mandatory given the volume of materials that will be reviewed, proofread and produced. Analytical, problem solving and basic math skills are also important. Ability to handle multiple projects with adjusting priorities and deadlines. Strong familiarity with Microsoft Office Suite (Word, Excel, Access and PowerPoint)
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit; use hands to handle or feel tools or controls; and talk or hear. The employee frequently is required to reach with hands and arms. The employee is occasionally required to stand; walk; and stoop or kneel. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, dept perception and the ability to adjust focus, necessary for using computers.
Some exposure to outside conditions during special events.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.

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