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Automotive Strategy Jobs in Georgia (NOW HIRING)

Cox Automotive

Senior Manager, Marketing Strategy

Redan, GA · On-site

$111K - $185K/yr

The Senior Manager, Marketing Strategy serves as a strategic business partner across Cox Automotive's consumer marketing portfolio, supporting integrated marketing strategy for Autotrader, KBB, and ...

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Automotive Strategy information

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$45.6K

$85.2K

$126.7K

How much do automotive strategy jobs pay per year?

As of Aug 9, 2026, the average yearly pay for automotive strategy in Georgia is $85,195.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,200.00 and $114,000.00 per year, depending on experience, location, and employer.

What skills and qualifications are needed for automotive strategy?

To thrive in Automotive Strategy, you need strong analytical abilities, market research expertise, and a background in business, engineering, or automotive management. Proficiency with data analysis tools like Excel, Power BI, or industry-specific software, as well as familiarity with automotive trends and certifications in project management or Six Sigma, is often beneficial. Exceptional communication, strategic thinking, and collaboration skills set candidates apart in this role. These capabilities enable professionals to develop effective business strategies, navigate complex market dynamics, and drive success within the competitive automotive industry.

What challenges do automotive strategy professionals face in their daily work?

Automotive Strategy professionals often navigate rapidly evolving market trends, disruptive technologies, and shifting consumer preferences, which require a high level of adaptability and ongoing research. They may face challenges in aligning long-term strategy with short-term operational goals, working with cross-functional teams, and ensuring buy-in from key stakeholders. Additionally, balancing innovation with regulatory compliance and financial constraints is a common aspect of the role. By staying informed and cultivating strong relationships internally and externally, professionals can effectively contribute to their organization’s competitive advantage.

What is an automotive strategy?

An Automotive Strategy job involves analyzing market trends, competitive landscapes, and emerging technologies to help automotive companies make informed business decisions. Professionals in this role work on product planning, business development, and corporate strategy to drive growth and innovation. They collaborate with cross-functional teams to develop strategies for market expansion, cost optimization, and sustainability. These roles are typically found in automakers, suppliers, consulting firms, and mobility startups.

What are the most commonly searched types of Automotive Strategy jobs in Georgia? The most popular types of Automotive Strategy jobs in Georgia are:
What are popular job titles related to Automotive Strategy jobs in Georgia? For Automotive Strategy jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Automotive Strategy jobs in Georgia look for? The top searched job categories for Automotive Strategy jobs in Georgia are:
Automotive Strategy jobs near you
Infographic showing various Automotive Strategy job openings in Georgia as of August 2026, with employment types broken down into 80% Full Time, and 20% Part Time. Highlights an 100% In-person job distribution, with an average salary of $85,195 per year, or $41 per hour.

Senior Manager, Marketing Strategy

Cox Automotive

Redan, GA • On-site

$111K - $185K/yr

Full-time

Medical, Retirement, PTO

Posted 21 days ago

Cox Automotive rating

7.7

Company rating: 7.7 out of 10

Based on 141 frontline employees who took The Breakroom Quiz

105th of 150 rated financial services

Job description

**This position is based in Atlanta and is hybrid, reporting into the office two days a week.
The Senior Manager, Marketing Strategy serves as a strategic business partner across Cox Automotive's consumer marketing portfolio, supporting integrated marketing strategy for Autotrader, KBB, and multiple business units within each brand. This role translates complex business objectives into actionable marketing strategies, partnering with product, B2B and cross-functional marketing teams to deliver measurable business outcomes across both growth and retention business units. We are looking for a strategic marketer that thrives in ambiguous, fast paced environment, intellectually curious, collaborative and thrives when driving business outcomes.
What You'll Do
Business Unit Strategy Development
  • Working closely with Director, Marketing Strategy, own end-to-end marketing strategy for assigned business units while maintaining working knowledge of the full portfolio
  • Partner with product, B2B marketing, sales, and planning directors to align marketing strategy with business objectives
  • Develop strategic plans that balance short term goals with long term strategy
  • Navigate dual-sided marketplace dynamics where marketing must serve consumers, dealers, and business objectives
  • Lead strategic workstreams for major initiatives including product launches, competitive responses, partnership programs, and lifecycle optimization

Strategic Brief & Plan Development
  • Create comprehensive strategic briefs for media, creative, analytics, and lifecycle teams that articulate:
    • Business and partnership context across B2C and B2B dynamics
    • Target audience insights, segmentation, and journey mapping
    • Competitive landscape, positioning, and differentiation strategy
    • Key messages, creative territories, and campaign approach
    • Success metrics spanning awareness, consideration, conversion, and retention
    • Integration requirements across channels, touchpoints, and partners
  • Working with media agencies and cross functional media team, develop integrated campaign strategies spanning brand media, performance marketing, social, content, CRM/lifecycle, and partnership marketing
  • Along with media team, brief agencies with clear strategic direction that reflects full-funnel objectives and multi-stakeholder dynamics
  • Challenge and evaluate media recommendations to ensure alignment with business objectives and partnership requirements
  • Build strong agency relationships while maintaining appropriate accountability for business results

Stakeholder Management & Business Partnering
  • Build strong working relationships with business unit leaders across AT & KBB portfolios, serving as their trusted marketing strategy partner
  • Navigate complex stakeholder environments including:
    • Product teams
    • B2B marketing and sales teams
    • Business unit leaders
    • Cross-functional marketing teams (media, creative, analytics, CRM)
  • Participate in business planning cycles and contribute marketing perspective
  • Present strategic recommendations to senior leadership with clarity, confidence, and business acumen
  • Proactively identify business needs and opportunities, bringing strategic solutions that span acquisition and retention

What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
  • A competitive salary and top-notch bonus/incentive plans.
  • Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
  • Comprehensive healthcare, with multiple options for individuals and families.
  • Generous 401(k) retirement plans with company match.
  • Professional development and continuing education opportunities.
  • Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
  • Extra perks like pet insurance, employee discounts and much more.

Who You Are
Minimum:
  • Bachelor's degree in related discipline and 8 years of marketing strategy, brand strategy, planning, or related experience. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years of experience; or 12 years' experience in a related field.
  • Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels
  • Background working with cross-functional teams (product, B2B, analytics, creative, media, CRM)
  • Experience in complex business environments - ideally marketplace, multi-sided platform, B2B2C, or automotive
  • Agency experience (planning, strategy) or client-side brand/marketing strategy strongly preferred
  • Deep understanding of integrated marketing strategy across brand, performance, content, social, and lifecycle channels
  • Experience with digital marketing, e-commerce, online transactions, or marketplace business models
  • Strong strategic thinking - can analyze complex situations, synthesize insights from multiple sources, and develop clear, actionable recommendations
  • Systems thinking - sees connections across channels, touchpoints, business units, and partner ecosystems
  • Excellent written and verbal communication - can create compelling strategic documents, briefs, and presentations
  • Collaborative and relationship-oriented while comfortable advocating for strategic point of view
  • Ability to influence without direct authority across multiple organizational layers
  • Travel: 25%

Preferred:
  • Degree in brand management, marketing or related field.

Join the Cox family of businesses and make your mark today!
USD 111,500.00 - 185,900.00 per year
Compensation:
Compensation includes a base salary in the range of $111,500.00 - $185,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets

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About Cox Automotive

Sourced by ZipRecruiter

At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today! Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today! Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page . Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Industry

Automobile dealers and technology, communication and media

Company size

5,001 - 10,000 Employees

Headquarters location

Atlanta, GA, US

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