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Automotive Social Media information

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How much do automotive social media jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for automotive social media in the United States is $24.85, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $28.85 per hour, depending on experience, location, and employer.

What are the typical daily responsibilities of an automotive social media?

In an Automotive Social Media role, you'll typically be responsible for creating and scheduling engaging posts, monitoring online discussions about the brand, and responding to customer questions or feedback on various social platforms. Other duties often include collaborating with marketing and sales teams to align messaging, developing social media campaigns, and analyzing performance data to optimize future content. You'll also stay current with automotive industry trends to ensure content remains relevant and authoritative. This dynamic role often requires both creative content work and data-driven decision-making throughout the day.

What is an automotive social media?

An Automotive Social Media job involves managing and creating content for social media platforms to promote automotive brands, dealerships, or products. Responsibilities include posting updates, engaging with followers, running ad campaigns, and analyzing performance metrics. The goal is to enhance brand awareness, drive customer engagement, and generate leads or sales. This role requires knowledge of social media trends, automotive industry insights, and digital marketing strategies.

What are the key skills and qualifications needed for an automotive social media?

To succeed in Automotive Social Media, you need strong content creation abilities, an understanding of automotive trends, and experience with social media platforms, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics tools like Google Analytics, Hootsuite, and social media management platforms is highly beneficial. Creative thinking, adaptability, and excellent communication skills help you engage audiences and manage brand reputation effectively. These skills are vital for building an active online presence, measuring campaign success, and supporting business goals in a competitive industry.

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Automotive Social Media jobs near you
Infographic showing various Automotive Social Media job openings in the United States as of August 2026, with employment types broken down into 74% Full Time, and 26% Part Time. Highlights an 100% In-person job distribution, with an average salary of $51,684 per year, or $24.8 per hour.

Automotive Social Media Manager

Cerritos Nissan & Infiniti

Cerritos, CA • On-site

Full-time

Re-posted 29 days ago

Job description

Cerritos Nissan INFINITI is looking for an enthusiastic individual to join our team. As a Social Media Manager in the automotive industry, you will develop and execute digital strategies that increase brand awareness, generate qualified leads, and drive showroom traffic. You will create engaging content across platforms, manage community engagement, monitor industry trends, and leverage analytics to align performance with dealership sales goals.
This is an onsite position. Candidates must be able to report to the dealership five days a week.
Essential Duties & Responsibilities:
  • Develop, Design and Execute social media campaigns aligned with marketing objectives and within Nissan INFINITI brand guidelines across multiple platforms (IG, TikTok, Facebook etc...)
  • Track automotive industry trends to create timely, produce and distribute daily automotive content, original copy, photography, video, and news to drive audience engagement.
  • Monitor and analyze campaign performance metrics to optimize strategies and achieve KPIs.
  • Stay updated on social media trends, tools, and best practices to ensure innovative campaign execution.
  • Provide regular reports and insights to management on campaign performance and ROI. Manage budgets and timelines for social media initiatives.
  • Day-to-day posting on social channels and help execute strategies - communicating with internal teams and clients about that content
  • Create graphic designs, write compelling copy, and capture photography as needed to produce engaging social content that reflects our brand voice and style while aligning with community KPIs.
  • Work directly with the General Manager and Management team to maintain brand voice and look/feel, while also pitching new ideas, concepts and trends.
  • Thorough knowledge and understanding of the principles of advertising, marketing and digital media

Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3+ years of experience in social media campaign management.
  • Proficiency in social media platforms, analytics tools, and scheduling software.
  • Strong project management and organizational skills.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively in a fast-paced environment.

Other Skills & Abilities:
Skill and ability to operate a computer. Skill and ability to organize and prioritize work. Skill and ability to meet deadlines and operate office equipment. Skill and ability to use company software.

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