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Automobile General Manager Jobs in Wisconsin (NOW HIRING)

Main Street Auto

WI · On-site

$18 - $22/hr

As the General Manager of our automotive shop, you will be responsible for overseeing all aspects of our operations, ensuring smooth workflow, and delivering outstanding customer service. You will ...

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All JobsAutomobile General JobsAutomobile General Manager JobsAutomobile General Manager Jobs in Wisconsin

Automobile General Manager information

See Wisconsin salary details

$29.4K

$64.5K

$108.7K

How much do automobile general manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for automobile general manager in Wisconsin is $64,526.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,900.00 and $74,200.00 per year, depending on experience, location, and employer.

What does an automobile general manager do?

An Automobile General Manager is responsible for overseeing the daily operations of a car dealership or automotive group. Their duties include managing sales and service departments, setting business goals, developing marketing strategies, and ensuring customer satisfaction. They also handle budgeting, staff training, and compliance with industry regulations. The general manager acts as the primary decision-maker and leader to ensure the dealership's profitability and smooth operation.

What are the key skills and qualifications needed to thrive as an automobile general manager, and why are they important?

To thrive as an Automobile General Manager, you need comprehensive knowledge of automotive sales, dealership operations, and business management, usually supported by a bachelor's degree and significant industry experience. Familiarity with dealership management systems (DMS), CRM software, and financial reporting tools is typically required. Leadership, strong communication, and problem-solving skills help drive team performance and customer satisfaction. These skills and qualifications are essential for ensuring profitable dealership operations, meeting sales targets, and sustaining customer loyalty.

How does an automobile general manager typically collaborate with sales, service, and finance departments to achieve dealership goals?

An Automobile General Manager works closely with sales, service, and finance teams to ensure the dealership meets its revenue and customer satisfaction targets. This collaboration often involves setting clear expectations, holding regular meetings to review performance metrics, and coordinating marketing campaigns or special promotions. The General Manager also helps resolve interdepartmental issues, facilitates training, and ensures each department is aligned with the dealership’s overall strategy. This cross-functional teamwork is essential for maintaining smooth operations and driving dealership success.

What is the difference between Automobile General Manager vs Automobile Service Manager?

AspectAutomobile General ManagerAutomobile Service Manager
ResponsibilitiesOversees entire dealership operations, including sales, finance, and service departmentsManages the service department, focusing on repairs, maintenance, and customer service
Required CredentialsExperience in dealership management, often a background in sales or financeTechnical automotive knowledge, certifications like ASE, and service department experience
Work EnvironmentDealerships, overseeing multiple departmentsService centers, focusing on repair and maintenance operations
Industry UsageCommonly used in dealership management rolesPrimarily used in service department management

The Automobile General Manager oversees the entire dealership, including sales and service, while the Automobile Service Manager focuses specifically on the service department's operations and customer satisfaction. Both roles require automotive industry experience but differ in scope and responsibilities.

What are popular job titles related to Automobile General Manager jobs in Wisconsin?

For Automobile General Manager jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Automobile General Manager jobs in Wisconsin look for?

The top searched job categories for Automobile General Manager jobs in Wisconsin are:

What cities in Wisconsin are hiring for Automobile General Manager jobs?

Cities in Wisconsin with the most Automobile General Manager job openings:

Automobile General Manager jobs near you
Infographic showing various Automobile General Manager job openings in Wisconsin as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $64,526 per year, or $31 per hour.

Automotive General Sales Manager

Van Horn Automotive Group Inc

Stevens Point, WI • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 3 days ago

New

Van Horn Automotive Group rating

8.9

Company rating: 8.9 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

8th of 159 rated car dealerships

Job description

 

Are you a dynamic, results-driven, and passionate leader with a love for the automotive industry? If you're an innovative, results-oriented leader with a deep understanding of the automotive industry, we want you on our team! Van Horn Nissan Stevens Point is looking for a General Sales Manager to join their winning team!

Why work as a General Sales Manager at Van Horn:

  • Competitive paid time off policy (vacation, personal days, holidays, volunteer hours) 
  • Great work/life balance
  • Healthy lifestyle: reimbursement for gym memberships, walk/runs, fitness classes, exc.
  • Fun and collaborative work environment
  • Continuous education resources: Tuition reimbursement & College partnerships
  • Health, Dental Vision, 401k & more!  
  • Paid volunteer time: 16 hours of paid time off annually to volunteer for organizations of your choice
  • Employee discounts on vehicles, parts, and service
  • Ongoing training and development opportunities
  • Employee Stock Ownership Program (ESOP): Retirement plan that is 100% company funded!
  • Promote from within culture
  • Employee referral program: earn money for referring your friends!
  • Brewer bus game, annual summer picnic, monthly town hall meetings & more!  

What You’ll Be Doing:

  • Planning sales and gross objectives
  • Monthly inventory requirements
  • Plans for employee development 
  • Establishing methods and procedures to accomplish planned objectives
  • Recruiting and hiring sales personnel
  • Record and report sales performance
  • Scheduling sales team- floor, vacations, etc.
  • Analyze performance in order to determine why performance is above or below expectation
  • Organizing demos, appraisals, closings, deliveries, and incentives

Qualifications: 

  • High School Diploma or equivalent 
  • Valid driver’s license required
  • Proven experience in automotive sales and management


For more information on what its like to work at Van Horn visit: vhcarsrecruiting.com !

What Van Horn Automotive Group employees say

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