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Automation Analyst Jobs in Florida (NOW HIRING)

Strong knowledge of SQL and data analysis for audience segmentation, campaign execution, and ... Strong understanding of marketing automation platforms, campaign execution, and lifecycle marketing.

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Automation Analyst information

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$41.5K

$70K

$117.7K

How much do automation analyst jobs pay per year?

As of Sep 3, 2026, the average yearly pay for automation analyst in Florida is $69,985.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,600.00 and $83,700.00 per year, depending on experience, location, and employer.

What is an automation analyst?

Automation Analysts are professionals who evaluate business processes and identify opportunities for automation to improve efficiency and reduce manual effort. They work closely with various departments to analyze workflows, design automated solutions, and implement software tools such as Robotic Process Automation (RPA). Automation Analysts also test and monitor automated processes to ensure they meet organizational goals, maintain quality, and comply with standards. Their role is crucial in helping companies streamline operations and drive digital transformation.

How does an automation analyst typically collaborate with other departments to implement process improvements?

Automation Analysts frequently work cross-functionally, partnering with IT, operations, and business process teams to identify inefficiencies and develop automation solutions. They gather requirements from stakeholders, map existing workflows, and communicate technical concepts clearly to both technical and non-technical team members. Regular meetings and feedback sessions are common to ensure that automated solutions align with business objectives and user needs. This collaborative approach not only streamlines processes but also fosters a culture of continuous improvement within the organization.

What are the key skills and qualifications needed to thrive as an automation analyst, and why are they important?

To thrive as an Automation Analyst, you need a solid background in process analysis, scripting or programming, and a relevant degree in computer science, engineering, or a related field. Familiarity with automation tools such as UiPath, Blue Prism, or Automation Anywhere, as well as experience with workflow management systems and process mapping software, is typically required. Strong analytical thinking, problem-solving abilities, and effective communication skills set standout professionals apart in this role. These skills and qualities are crucial for identifying automation opportunities, designing efficient solutions, and collaborating across teams to drive process improvements.

What is the difference between Automation Analyst vs Data Analyst?

AspectAutomation AnalystData Analyst
Required CredentialsBachelor's in IT, Computer Science, or related field; certifications like UIPath, Blue PrismBachelor's in Statistics, Mathematics, or related; certifications like Microsoft Excel, Tableau
Work EnvironmentIT departments, automation teams, process improvement projectsBusiness intelligence, data reporting, analytics teams
Employer & Industry UsageManufacturing, finance, healthcare, technologyMarketing, finance, healthcare, consulting

Automation Analysts focus on designing and implementing automation solutions to streamline processes, often working closely with IT teams. Data Analysts interpret data to support decision-making through reports and visualizations. While both roles require analytical skills, Automation Analysts specialize in automation tools and workflows, whereas Data Analysts focus on data analysis and insights.

How much do automation analysts make?

Automation analysts typically earn a median annual salary of around $70,000 to $90,000, depending on experience, location, and industry. Entry-level positions may start lower, while experienced analysts with specialized skills in scripting, programming, or tools like UiPath or Automation Anywhere can earn higher salaries.

What job categories do people searching Automation Analyst jobs in Florida look for?

The top searched job categories for Automation Analyst jobs in Florida are:

Infographic showing various Automation Analyst job openings in Florida as of August 2026, with employment types broken down into 95% Full Time, 2% Part Time, and 3% Contract. Highlights an 82% Physical, 5% Hybrid, and 13% Remote job distribution, with an average salary of $69,985 per year, or $33.6 per hour.

Marketing Automation Manager

Techvilla Solutions

Westchester, FL โ€ข On-site

Full-time

Posted 19 days ago


Job description

We are seeking an experienced Marketing Automation Manager with strong expertise in Salesforce Marketing Cloud (SFMC), marketing automation, CRM data, and customer lifecycle programs. The ideal candidate will have hands-on experience with Journey Builder, Automation Studio, Content Builder, Data Extensions, AMPscript, SQL, and Databricks, along with strong cross-functional collaboration and process management skills.

Required Technical Skills

* Strong hands-on experience with Salesforce Marketing Cloud (SFMC).
* Expertise in Journey Builder, Automation Studio, Content Builder, and Data Extensions.
* Advanced AMPscript experience, including troubleshooting, personalization, and dynamic content development.
* Experience working with Databricks and enterprise data environments.
* Strong knowledge of SQL and data analysis for audience segmentation, campaign execution, and reporting.
* Experience with CRM data management, data segmentation, and customer data workflows.
* Strong understanding of marketing automation platforms, campaign execution, and lifecycle marketing.

Roles & Responsibilities

* Design, build, execute, and optimize marketing automation campaigns and customer journeys using Salesforce Marketing Cloud.
* Develop and manage Journey Builder journeys, Automation Studio workflows, Content Builder assets, and Data Extensions.
* Create and troubleshoot advanced AMPscript for personalization, dynamic content, and complex marketing use cases.
* Develop audience segments and data workflows using SQL and CRM data.
* Integrate and leverage data from Databricks to support marketing automation and customer engagement programs.
* Implement lifecycle marketing programs across customer acquisition, engagement, retention, and re-engagement.
* Ensure campaign data, segmentation, personalization, and automation processes are accurate and reliable.
* Partner with marketing, CRM, data, analytics, and technology teams to deliver integrated automation solutions.
* Establish and maintain quality assurance, testing, documentation, and campaign governance processes.
* Troubleshoot automation, data, personalization, and journey execution issues.
* Monitor campaign performance and identify opportunities to improve customer engagement and operational efficiency.
* Document automation workflows, processes, configurations, and best practices.
* Support Salesforce Marketing Cloud administration and platform enhancements as required.

Preferred Skills

* Marketing automation strategy and execution.
* Strong experience with lifecycle marketing programs.
* Salesforce Marketing Cloud administration and configuration.
* CRM data management and customer segmentation.
* Advanced SQL and data analysis.
* Experience with data platforms such as Databricks.
* Strong cross-functional collaboration and stakeholder management.
* Experience establishing process documentation, QA, testing, and governance.
* Strong analytical, problem-solving, and communication skills