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Auto Manager Jobs in Santa Rosa, CA (NOW HIRING)

Hansel Auto Group

Technician - Tier 2

Petaluma, CA · On-site

Company Description Why Work for Hansel Auto Group? We are looking to hire you not only for a job ... and management support to do their very best every day. Our Culture Caring Drives Us!! We care ...

Priority Dispatch Corp.

F&I Manager

Napa, CA · On-site

The Finance Manager position compensation, with benchmark performance, expected range is from $150 ... Hands-on Experience in Finance at an Auto Dealership * Broad range of product knowledge * Pass a ...

Hansel Auto Group

Technician - Tier 3

Petaluma, CA · On-site

$53K - $68K/yr

Company Description Why Work for Hansel Auto Group? We are looking to hire you not only for a job ... and management support to do their very best every day. Our Culture Caring Drives Us!! We care ...

Hansel Auto Group

Technician - Tier 3

Petaluma, CA

$53K - $68K/yr

Company Description Why Work for Hansel Auto Group? We are looking to hire you not only for a job ... and management support to do their very best every day. Our Culture Caring Drives Us!! We care ...

O'Reilly Auto Parts

Retail Service Specialist

Windsor, CA · On-site

$16.90 - $24.90/hr

This position will also assume shift management responsibilities in the absence of Assistant or ... Retail sales experience, preferably in auto parts Automotive systems and repair knowledge ASE ...

Bridgestone Americas

Area Manager

Annapolis, CA · On-site

$93K - $158K/yr

With locations across North America and more than $4.5 billion in tire and auto service sales ... And while experience managing a sizable P&L is helpful, this can be trained for the right person ...

Hanselvolkswagen

F&I Manager

Napa, CA · On-site

$36K - $210K/yr

Description Hansel Ford of Napa is looking for an experienced Finance Manager to become part of our ... Hands‑on Experience in Finance at an Auto Dealership * Broad range of product knowledge * Pass a ...

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Showing results 41-60

All JobsAuto JobsAuto Manager JobsAuto Manager Jobs in Santa Rosa, CA

Auto Manager information

See Santa Rosa, CA salary details

$30.1K

$89.3K

$150.3K

How much do auto manager jobs pay per year?

As of Sep 14, 2026, the average yearly pay for auto manager in Santa Rosa, CA is $89,300.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,700.00 and $127,400.00 per year, depending on experience, location, and employer.

What does an auto manager do?

An Auto Manager oversees the daily operations of an automotive dealership or service center. Their responsibilities typically include managing sales and service staff, setting sales goals, ensuring customer satisfaction, and overseeing inventory management. They are also responsible for financial performance, developing business strategies, and maintaining compliance with industry regulations. Strong leadership, communication, and organizational skills are essential for this role.

What are some common challenges an auto manager faces when leading a dealership team?

Auto Managers often encounter challenges such as balancing sales targets with customer satisfaction, managing a diverse team of sales, service, and administrative staff, and adapting to rapidly changing automotive technologies. They must also ensure compliance with industry regulations and maintain strong relationships with manufacturers and suppliers. Successfully navigating these challenges requires strong leadership, effective communication, and continuous professional development.

What are the key skills and qualifications needed to thrive as an auto manager, and why are they important?

To thrive as an Auto Manager, you need strong leadership abilities, automotive industry knowledge, and experience in sales or service management, often supported by a degree in business or automotive technology. Familiarity with dealership management systems (DMS), inventory management software, and relevant certifications like ASE can be highly beneficial. Exceptional communication, customer service orientation, and problem-solving skills help you effectively lead teams and ensure customer satisfaction. These skills and qualities are crucial for driving business growth, maintaining high service standards, and managing efficient operations in a competitive automotive environment.

What is the difference between Auto Manager vs Auto Service Advisor?

AspectAuto ManagerAuto Service Advisor
CredentialsExperience in automotive management, possibly certifications in automotive technology or business managementCustomer service skills, automotive knowledge, possibly ASE certifications
Work EnvironmentOffice and service center management, overseeing operationsCustomer interaction, service writing, and advising
Employer & Industry UsageUsed in auto repair shops, dealerships, and service centers for managerial rolesCommonly found in dealerships and repair shops as front-line customer service staff

While both roles are integral to automotive service operations, Auto Managers focus on overseeing overall shop functions, staff, and business performance. Auto Service Advisors primarily handle customer interactions, explaining repairs, and writing service orders. Understanding these differences helps job seekers and employers align expectations and responsibilities effectively.

What cities near Santa Rosa, CA are hiring for Auto Manager jobs?

Cities near Santa Rosa, CA with the most Auto Manager job openings:

Auto Manager jobs near you
Infographic showing various Auto Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 82% Full Time, 17% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $89,300 per year, or $42.9 per hour.

Technician - Tier 2

Petaluma, CA • On-site

Hansel Auto Group
See more jobs at Hansel Auto Groupexternal

Full-time

Medical, Dental, Vision, Retirement

Re-posted 8 days ago

Job description

Company Description
Why Work for Hansel Auto Group?
We are looking to hire you not only for a job, but for a future! We're proud that we have a good number of employees who have been with us for 10, 20, 30 and even 40 years!! Because we are family owned, you will become a member of our family when you join us at Hansel Auto Group.
About Our Company
We are a family owned business with four generations and more than 60 years in Sonoma County. We sell and service eight of the most popular brands in the industry. While our primary business is dedicated to the selling and servicing of vehicles, it is without contest, that our people is what make the Hansel Auto Group great. We are fiercely committed to caring for our customers, our community, and each other. Our team members are the heart of our organization. With more than 500 employees, our leaders aim to create a culture and work environment where talented and ambitious people can have access to the best tools, training and management support to do their very best every day.
Our Culture
Caring Drives Us!! We care about making customers feel great, helping our employees succeed, and improving our community! We are intensely competitive and provide an environment in which everyone can be their best. This ensures that our customers get the best experience in the business and our community is a better place.
You can learn more about us by watching the following video: https://www.youtube.com/watch?v=jZTDPqMpL1A.
Job Description
Technician - Tier 2 ($21- 29)
Defined as a technician holding 3 ASE's or having shown proficiency on the job in 3 skill areas covered by ASE certifications. Technician must produce at an efficiency of 100% or more on a consistent basis. Company will supply tools initially and will assist the Technician in transitioning to tool ownership.
Responsibilities and Duties
  • Defined as a second-level Technician
  • Perform oil and filter exchanges
  • Perform tire rotations, replacements and repairs
  • Perform multi-point inspections
  • Replace air and or cabin filters
  • Perform year-two repairs as assigned by the Shop Foreman

Qualifications
  • Provide a clean and valid California license
  • Have the highest level of workmanship
  • Have your own tools
  • Must be reliable and punctual
  • Pass a drug test

Requirements
  • Factory Electrical Certification
  • Completion of all factory Web Based Training
  • Training and completion of NVH
  • Start of Factory Engine Repair Certification
  • Ongoing interaction and performance objectives to be set by shop foreman
  • Technician needs to position self to have completed some or start passing ASE exams as required by the brand
  • Introduction to light and medium repairs

Additional Information
Benefits and Perks
  • Medical Insurance
  • Dental Insurance
  • Vision Plan
  • Flexible Spending Plan
  • 401-K
  • Employee Discounts on vehicles, service and parts

Videos To Watch
https://www.youtube.com/watch?v=jZTDPqMpL1A
https://www.youtube.com/watch?v=CHNSJfatpF8

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