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Auto Manager Jobs in Santa Rosa, CA (NOW HIRING)

Cardinale Auto Group

Sales Manager

Santa Rosa, CA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

Automotive sales management experience required ... Shown success in auto retail sales * Confirmed leadership ability to mentor and train others

O'Reilly Auto Parts

Assistant Store Manager

Santa Rosa, CA · On-site

$18.21 - $24.50/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

The Assistant Store Manager will support the Store Manager in areas of sales, customer service ... Opportunities for Career Growth O'Reilly Auto Parts is an equal opportunity employer. The Company ...

O'Reilly Auto Parts

Assistant Store Manager

Santa Rosa, CA · On-site

$18.21 - $24.50/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

The Assistant Store Manager will support the Store Manager in areas of sales, customer service ... Opportunities for Career Growth O'Reilly Auto Parts is an equal opportunity employer. The Company ...

Fiesta Auto Insurance

Customer Service Representative

Napa, CA · On-site

$85K - $125K/yr

  • Medical

  • Dental

  • Vision

  • PTO

Fiesta Auto Insurance G&P Hiring: Immediate Opening for a Highly Skilled Customer Service ... Manage and generate company leads to build lasting client relationships Benefits: * Competitive ...

Go Rentals

Detailer Driver Seasonal_APC

Napa, CA · On-site

$20 - $21/hr

We serve the luxury auto rental needs of the private jet industry, high-profile business leaders ... with management, team members, FBO and Hotel Partners, and leads, follow verbal and written ...

Hansel Auto Group

Technician - Tier 2

Petaluma, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

Company Description Why Work for Hansel Auto Group? We are looking to hire you not only for a job ... and management support to do their very best every day. Our Culture Caring Drives Us!! We care ...

Hansel Auto Group

Technician - Tier 2

Petaluma, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

Company Description Why Work for Hansel Auto Group? We are looking to hire you not only for a job ... and management support to do their very best every day. Our Culture Caring Drives Us!! We care ...

Hansel Auto Group

Technician - Tier 3

Petaluma, CA · On-site

$53K - $68K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

Company Description Why Work for Hansel Auto Group? We are looking to hire you not only for a job ... and management support to do their very best every day. Our Culture Caring Drives Us!! We care ...

Hansel Auto Group

Technician - Tier 3

Petaluma, CA · On-site

$53K - $68K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

Company Description Why Work for Hansel Auto Group? We are looking to hire you not only for a job ... and management support to do their very best every day. Our Culture Caring Drives Us!! We care ...

O'Reilly Auto Parts

Retail Service Specialist

Cloverdale, CA · On-site

$16.90 - $24.90/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

This position will also assume shift management responsibilities in the absence of Assistant or ... Retail sales experience, preferably in auto parts Automotive systems and repair knowledge ASE ...

O'Reilly Auto Parts

Retail Service Specialist

Windsor, CA · On-site

$16.90 - $24.90/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

This position will also assume shift management responsibilities in the absence of Assistant or ... Retail sales experience, preferably in auto parts Automotive systems and repair knowledge ASE ...

O'Reilly Auto Parts

Retail Service Specialist

Petaluma, CA · On-site

$18.31 - $24.85/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

This position will also assume shift management responsibilities in the absence of Assistant or ... Retail sales experience, preferably in auto parts Automotive systems and repair knowledge ASE ...

O'Reilly Auto Parts

Retail Service Specialist

Petaluma, CA · On-site

$18.31 - $24.85/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

This position will also assume shift management responsibilities in the absence of Assistant or ... Retail sales experience, preferably in auto parts Automotive systems and repair knowledge ASE ...

O'Reilly Auto Parts

Installer Service Specialist

Sebastopol, CA · On-site

$16.90 - $24.90/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Works with Sales Specialists/Territory Sales Managers to provide superior service to professional ... O'Reilly Auto Parts has a proven track record of growth and stability. O'Reilly is full of ...

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Showing results 21-40

All JobsAuto JobsAuto Manager JobsAuto Manager Jobs in Santa Rosa, CA

Auto Manager information

See Santa Rosa, CA salary details

$30.1K

$89.3K

$150.3K

How much do auto manager jobs pay per year?

As of Aug 13, 2026, the average yearly pay for auto manager in Santa Rosa, CA is $89,300.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,700.00 and $127,400.00 per year, depending on experience, location, and employer.

What is the difference between Auto Manager vs Auto Service Advisor?

AspectAuto ManagerAuto Service Advisor
CredentialsExperience in automotive management, possibly certifications in automotive technology or business managementCustomer service skills, automotive knowledge, possibly ASE certifications
Work EnvironmentOffice and service center management, overseeing operationsCustomer interaction, service writing, and advising
Employer & Industry UsageUsed in auto repair shops, dealerships, and service centers for managerial rolesCommonly found in dealerships and repair shops as front-line customer service staff

While both roles are integral to automotive service operations, Auto Managers focus on overseeing overall shop functions, staff, and business performance. Auto Service Advisors primarily handle customer interactions, explaining repairs, and writing service orders. Understanding these differences helps job seekers and employers align expectations and responsibilities effectively.

What does an auto manager do?

An Auto Manager oversees the daily operations of an automotive dealership or service center. Their responsibilities typically include managing sales and service staff, setting sales goals, ensuring customer satisfaction, and overseeing inventory management. They are also responsible for financial performance, developing business strategies, and maintaining compliance with industry regulations. Strong leadership, communication, and organizational skills are essential for this role.

What are some common challenges an auto manager faces when leading a dealership team?

Auto Managers often encounter challenges such as balancing sales targets with customer satisfaction, managing a diverse team of sales, service, and administrative staff, and adapting to rapidly changing automotive technologies. They must also ensure compliance with industry regulations and maintain strong relationships with manufacturers and suppliers. Successfully navigating these challenges requires strong leadership, effective communication, and continuous professional development.

What are the key skills and qualifications needed to thrive as an auto manager, and why are they important?

To thrive as an Auto Manager, you need strong leadership abilities, automotive industry knowledge, and experience in sales or service management, often supported by a degree in business or automotive technology. Familiarity with dealership management systems (DMS), inventory management software, and relevant certifications like ASE can be highly beneficial. Exceptional communication, customer service orientation, and problem-solving skills help you effectively lead teams and ensure customer satisfaction. These skills and qualities are crucial for driving business growth, maintaining high service standards, and managing efficient operations in a competitive automotive environment.

What cities near Santa Rosa, CA are hiring for Auto Manager jobs?

Cities near Santa Rosa, CA with the most Auto Manager job openings:

Auto Manager jobs near you
Infographic showing various Auto Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 18% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $89,300 per year, or $42.9 per hour.

Sales Manager

Cardinale Auto Group

Santa Rosa, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 22 days ago

Job description

Cardinale Automotive Group is a world-class organization of happy employees. Relationships are the foundation of our success. With every vehicle sold, every automobile serviced, every customer interaction and every new hire brought onboard - we strive to create outstanding and long-lasting relationships. This means listening, caring, and understanding. After forty years of success, we're proud to call ourselves one of the nation's top-performing dealer groups.
What We Offer
  • Health, Dental, and Vision offered after 90 days
  • Each year we look to provide the very best insurance we can offer.
  • 401k provided by Empower
  • Ancillary insurance provided by Allstate
  • FSA offered.
  • Life Insurance provided for and paid by Cardinale Automotive Group.

Responsibilities
  • Work directly with customers to develop enriching relationships that improve client happiness and fuel the sales process.
  • Establish trust among customers to establish strong network of clientele and prospects.
  • Provide training and support to sales staff and assist in closing deals.
  • Facilitate regular sales training for continue team growth.
  • Demonstrate leadership by setting a clear vision and goals for the sales targeted performance.
  • Engage and motivate the team to achieve key goals, performance expectations and standard methodology processes
  • Drive business through a high-level of involvement in day-to-day operations.
  • Lead the negotiation process ensuring that customers understand their vehicle purchase options and pricing.
  • Partner with General Manager plan and run vehicle inventory.
  • Assist in running controllable expense elements for the New and Used Vehicle Departments.
  • Analyze business metrics to resolve shortfalls and implement action plans to elevate performance.

Qualifications
  • Automotive sales management experience required
  • Shown success in auto retail sales
  • Confirmed leadership ability to mentor and train others
  • Excellent communication and customer service skills
  • Passionate about training sales team members and operating within a reciprocal environment
  • Enthusiastic personality with high-energy attitude
  • Ability to boost morale during the sales workday and improve profitability
  • Organization and follow-up skills
  • Experience and desire to work with technology
  • High School diploma or equivalent
  • Clean driving record and valid driver's license

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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