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Auto Group Marketing Director Jobs (NOW HIRING)

Crowley Car Company

Group Marketing Director

Escondido, CA · On-site

$150K - $200K/yr

We are seeking an experienced Group Marketing Director to lead the marketing strategy and performance of our four dealerships. This is not simply an advertising or campaign-management position. We ...

Crowley Car Company

Group Marketing Director

Escondido, CA · On-site

$150K - $200K/yr

We are seeking an experienced Group Marketing Director to lead the marketing strategy and performance of our four dealerships. This is not simply an advertising or campaign-management position. We ...

Horne Auto Group

Social Media Manager

Chandler, AZ · On-site

$28 - $32/hr

Work directly with the Group Marketing Director Create other items as needed such as Banners, Email templates, etc. Horne Auto Group is an Amazing place to work with great income potential and a ...

Horne Auto Group

Social Media Manager

Chandler, AZ

Work directly with the Group Marketing Director Create other items as needed such as Banners, Email templates, etc. Horne Auto Group is an Amazing place to work with great income potential and a ...

J. D. Auto Corp.

Marketing Director

El Paso, TX · On-site

Exempt Position Summary The Marketing Director is responsible for planning, developing ... Represent Viva Auto Group at community events when appropriate. * Promote dealership involvement ...

Pepe Auto Group

Marketing Director

Elmsford, NY · On-site

$80K - $100K/yr

Pepe Auto Group is seeking an experienced, strategic, and results-driven Marketing Director to lead our marketing efforts across the organization. This is an exciting opportunity for a hands-on ...

Pepe Auto Group

Marketing Director

Elmsford, NY · On-site

$80K - $100K/yr

Pepe Auto Group is seeking an experienced, strategic, and results-driven Marketing Director to lead our marketing efforts across the organization. This is an exciting opportunity for a hands‑on ...

Pepe Auto Group

Marketing Director

Elmsford, NY · On-site

$80K - $100K/yr

Pepe Auto Group is seeking an experienced, strategic, and results-driven Marketing Director to lead our marketing efforts across the organization. This is an exciting opportunity for a hands-on ...

J. D. Auto Corp.

Marketing Director

El Paso, TX · On-site

Exempt Position Summary The Marketing Director is responsible for planning, developing ... Represent Viva Auto Group at community events when appropriate. * Promote dealership involvement ...

Pepe Motors Corp.

Marketing Director

Elmsford, NY · On-site

$80K - $100K/yr

Pepe Auto Group is seeking an experienced, strategic, and results-driven Marketing Director to lead our marketing efforts across the organization. This is an exciting opportunity for a hands‑on ...

Pepe Motors Corp.

$80K - $100K/yr

Pepe Auto Group is seeking an experienced, strategic, and results-driven Marketing Director to lead our marketing efforts across the organization. This is an exciting opportunity for a hands‑on ...

Casey Auto Group

Marketing Coordinator

Newport News, VA · On-site

$35K - $48K/yr

Casey Auto Group is actively seeking a Marketing Coordinator to join us at our corporate office in ... Also serves as an assistant to the Marketing Director. Manages and executes events for the company.

Casey Auto Group

Marketing Coordinator

Newport News, VA

$35K - $48K/yr

Casey Auto Group is actively seeking a Marketing Coordinator to join us at our corporate office in ... Also serves as an assistant to the Marketing Director. Manages and executes events for the company.

CoCreativ

Director, Group Marketing

Manhattan, NY · On-site

$155K - $170K/yr

We're looking for a Group Marketing Director to lead marketing across all three CoCreativ brands. This is a hands-on leadership role for someone who can move comfortably between brand and ...

Casey Auto Group

Marketing Coordinator

Newport News, VA · On-site

$35K - $48K/yr

Casey Auto Group is actively seeking a Marketing Coordinator to join us at our corporate office in ... Also serves as an assistant to the Marketing Director. Manages and executes events for the company.

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Auto Group Marketing Director information

See salary details

$34K

$104.4K

$181.5K

How much do auto group marketing director jobs pay per year?

As of Sep 14, 2026, the average yearly pay for auto group marketing director in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What does an Auto Group Marketing Director do?

An Auto Group Marketing Director is responsible for developing and executing marketing strategies to promote the dealerships within an auto group. Their duties include overseeing advertising campaigns, managing digital and traditional marketing efforts, analyzing market trends, and coordinating with sales teams to drive traffic and increase vehicle sales. They often work with various departments to ensure cohesive branding and customer engagement across all locations, and they use data analysis to measure the success of marketing initiatives. The goal is to maximize visibility, attract new customers, and retain existing ones for all dealerships under the auto group.

What are the key skills and qualifications needed to thrive as an Auto Group Marketing Director?

To thrive as an Auto Group Marketing Director, you need expertise in marketing strategy, brand management, and automotive industry trends, often supported by a bachelor’s degree in marketing or a related field. Familiarity with digital marketing platforms, CRM systems, analytics tools, and certifications like Google Ads are typically essential. Strong leadership, communication, and data-driven decision-making skills set standout candidates apart. These abilities ensure effective campaign execution, drive sales growth, and maintain a competitive edge in a rapidly evolving automotive market.

What are some common challenges faced by an Auto Group Marketing Director when managing campaigns across multiple dealership locations?

One of the main challenges for an Auto Group Marketing Director is ensuring brand consistency while tailoring marketing strategies to the unique characteristics of each dealership location. Coordinating campaigns across different markets often requires balancing centralized brand messaging with localized promotions. This role also involves aligning multiple teams, managing diverse advertising channels, and effectively tracking ROI for each location. Success in this position relies on strong communication skills and the ability to adapt strategies quickly in response to changing market trends.

What is the difference between Auto Group Marketing Director vs Auto Dealership Marketing Manager?

AspectAuto Group Marketing DirectorAuto Dealership Marketing Manager
CredentialsMarketing degree, experience in automotive marketing, leadership skillsMarketing or related degree, automotive industry experience, team management
Work EnvironmentOversees multiple dealerships or brands, strategic planningFocuses on a single dealership, local marketing efforts
Employer & Industry UsageAuto groups, large dealership networksIndividual dealerships, smaller teams
Search & Comparison IntentHigh-level strategic roles, multi-location marketingLocal marketing, dealership-specific campaigns

The Auto Group Marketing Director typically manages marketing strategies across multiple dealerships or brands within an auto group, focusing on high-level planning and brand consistency. In contrast, the Auto Dealership Marketing Manager concentrates on local, dealership-specific marketing efforts. Both roles require automotive marketing experience, but the director's scope is broader, often involving strategic oversight for multiple locations.

What are popular job titles related to Auto Group Marketing Director jobs?

For Auto Group Marketing Director jobs, the most frequently searched job titles are:

Infographic showing various Auto Group Marketing Director job openings in the United States as of September 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 100% In-person job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Group Marketing Director

Escondido, CA • On-site

Crowley Car Company
201 - 500 employees
Learn more about Crowley Car Companyexternal

$150K - $200K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 11 days ago

Job description

We are an established Southern California automotive dealership group representing Ford, Lexus, Cadillac, GMC and Kia. We are seeking an experienced Group Marketing Director to lead the marketing strategy and performance of our four dealerships.
This is not simply an advertising or campaign-management position.
We are looking for a strategic, analytical marketing leader who understands how marketing investment translates into leads, customers, sales, service retention and ultimately profitability. The position reports directly to the VP of Operations.
The Group Marketing Director will work closely with each dealership's General Manager to develop and evaluate store-level marketing strategies while providing group-wide leadership in digital marketing, customer data, vendor management, lead generation and marketing technology. The Marketing Director will work closely with four General Managers and have authority to analyze performance and recommend changes to marketing strategies, vendors and spending. 
As our group’s Marketing Director, you will be responsible for:
  • Marketing strategy and performance
  • Marketing spend and ROI
  • Digital advertising and website performance
  • Lead generation and funnel analysis
  • CRM and customer database strategy
  • OEM and co-op programs
  • Reputation, social media, and brand
  • Vendor and marketing technology management
  • AI and emerging technologies
Compensation & BenefitsTarget Total Compensation including performance bonus: $150,000-$200,000, depending on experience and performance
We offer a full health insurance package to include medical, dental, vision, FSA, and life insurance. We also offer 401k, paid time off, and employee discounts!Experience & Qualifications
  • Significant marketing leadership experience, preferably within automotive retail or a multi-location dealership organization.
  • Strong understanding of dealership digital marketing, CRM/database marketing, websites, lead generation and reputation management.
  • Experience managing significant marketing budgets and evaluating ROI.
  • Experience managing agencies, vendors and technology providers.
  • Familiarity with automotive CRM, DMS, digital retailing and lead-management environments.
  • Experience working with OEM marketing and co-op programs.
  • Bachelor’s degree in marketing, business, or a related field is preferred, although significant relevant experience may substitute for formal education.
Why Join Us?This is an opportunity to build and lead the marketing strategy for an established Southern California automotive group representing five major brands. We are looking for someone who wants more than responsibility for advertising. We want a marketing leader who can help us answer the more important questions:
Where should we invest? What is producing results? What isn't? How can we better use our customer data? Where are we losing opportunities? And what should we do differently?
If you are a marketing leader who combines strategic thinking, financial discipline, analytical ability and the confidence to turn data into action, we would like to hear from you.
 

We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

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