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Auto Group Marketing Director Jobs (NOW HIRING)

Ross Downing

Automotive Marketing Director

Hammond, LA · On-site

THE OPPORTUNITY Ross Downing Auto Group is on an ambitious path - growing from 5 stores to 20 by 2040. We're looking for a Marketing Director who can build and execute the campaigns, digital presence ...

HHM CPAs

Marketing Director

Albany, GA · Hybrid

$120K/yr

Position Overview A newly established and fast-growing automotive group based in Albany, GA is seeking a dynamic Marketing Director to lead marketing strategy, vendor partnerships, digital ...

Tenet Health

Physician Marketing Manager

El Paso, TX

... Group Marketing Director and the Hospital Communications Director/Market Manager to implement ... auto & home insurance Note : Eligibility for benefits may vary by location and is determined by ...

Tenet Health

Physician Marketing Manager

El Paso, TX

... Group Marketing Director and the Hospital Communications Director/Market Manager to implement ... auto & home insurance Note : Eligibility for benefits may vary by location and is determined by ...

Bill Jacobs Motorsport

Marketing Director

Naperville, IL · On-site

$110K - $150K/yr

... Auto Reconditioning. If you're a strategic marketer who thrives at the intersection of brand ... Real opportunity to advance with a growing, successful luxury dealer group. ABOUT BILL JACOBS ...

Bill Jacobs Motorsport

Marketing Director

Naperville, IL · On-site

$110K - $150K/yr

... Auto Reconditioning. If you're a strategic marketer who thrives at the intersection of brand ... Real opportunity to advance with a growing, successful luxury dealer group. ABOUT BILL JACOBS ...

Bud Clary Auto Group

Marketing Manager

Longview, WA · On-site

$75K - $83K/yr

At Bud Clary Auto Group, a family-owned dealership network in Washington State, our vibrant culture ... Working directly with the Marketing Director, the Marketing Manager owns campaign execution, vendor ...

Caul Group Residential

Marketing Director

Cary, NC · On-site

MARKETING DIRECTOR Cary, NC | Full-Time | In-Person There's a Seat at This Table for the Right ... Growth-Oriented Leadership Team Who We Are Caul Group is built on a simple belief: high standards ...

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Auto Group Marketing Director information

See salary details

$34K

$104.4K

$181.5K

How much do auto group marketing director jobs pay per year?

As of Jun 16, 2026, the average yearly pay for auto group marketing director in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What does an Auto Group Marketing Director do?

An Auto Group Marketing Director is responsible for developing and executing marketing strategies to promote the dealerships within an auto group. Their duties include overseeing advertising campaigns, managing digital and traditional marketing efforts, analyzing market trends, and coordinating with sales teams to drive traffic and increase vehicle sales. They often work with various departments to ensure cohesive branding and customer engagement across all locations, and they use data analysis to measure the success of marketing initiatives. The goal is to maximize visibility, attract new customers, and retain existing ones for all dealerships under the auto group.

What are some common challenges faced by an Auto Group Marketing Director when managing campaigns across multiple dealership locations?

One of the main challenges for an Auto Group Marketing Director is ensuring brand consistency while tailoring marketing strategies to the unique characteristics of each dealership location. Coordinating campaigns across different markets often requires balancing centralized brand messaging with localized promotions. This role also involves aligning multiple teams, managing diverse advertising channels, and effectively tracking ROI for each location. Success in this position relies on strong communication skills and the ability to adapt strategies quickly in response to changing market trends.

What are the key skills and qualifications needed to thrive as an Auto Group Marketing Director, and why are they important?

To thrive as an Auto Group Marketing Director, you need expertise in marketing strategy, brand management, and automotive industry trends, often supported by a bachelor’s degree in marketing or a related field. Familiarity with digital marketing platforms, CRM systems, analytics tools, and certifications like Google Ads are typically essential. Strong leadership, communication, and data-driven decision-making skills set standout candidates apart. These abilities ensure effective campaign execution, drive sales growth, and maintain a competitive edge in a rapidly evolving automotive market.

What is the difference between Auto Group Marketing Director vs Auto Dealership Marketing Manager?

AspectAuto Group Marketing DirectorAuto Dealership Marketing Manager
CredentialsMarketing degree, experience in automotive marketing, leadership skillsMarketing or related degree, automotive industry experience, team management
Work EnvironmentOversees multiple dealerships or brands, strategic planningFocuses on a single dealership, local marketing efforts
Employer & Industry UsageAuto groups, large dealership networksIndividual dealerships, smaller teams
Search & Comparison IntentHigh-level strategic roles, multi-location marketingLocal marketing, dealership-specific campaigns

The Auto Group Marketing Director typically manages marketing strategies across multiple dealerships or brands within an auto group, focusing on high-level planning and brand consistency. In contrast, the Auto Dealership Marketing Manager concentrates on local, dealership-specific marketing efforts. Both roles require automotive marketing experience, but the director's scope is broader, often involving strategic oversight for multiple locations.

Infographic showing various Auto Group Marketing Director job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 59% Full Time, 38% Part Time, 1% Temporary, and 1% Contract. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Marketing Director Apprentice

Romeo Chevrolet of Glens Falls

Glens Falls, NY • On-site

$50K - $70K/yr

Other

Posted 8 days ago

Job description

Marketing Director Apprentice 

Romeo Auto Group is a family-owned and operated automotive group with a long-standing commitment to our customers, employees, and the communities we serve. With multiple dealership locations and a wide variety of brands, we are proud to offer new vehicles, used vehicles, service, parts, and a strong customer-first experience. Our marketing department plays a key role in supporting dealership growth, community involvement, employee engagement, and brand awareness across all Romeo Auto Group locations.

This position is ideal for someone who is committed, creative, organized, and eager to grow into a larger marketing leadership role. The Marketing Director Apprentice will learn the ropes of automotive marketing while helping coordinate events, manage content, support digital campaigns, build relationships, and use data to guide future growth. Romeo Auto Group is looking for someone who wants to be part of a growing company, take initiative, and help shape the future of our marketing department.

Full-Time, Year-Round Position | Benefits Included
Salary Range: $50,000–$70,000
Occasional Weekend Hours Required

Marketing Coordination & Strategy
  • Assist in planning and executing monthly marketing initiatives across all locations
  • Collaborate with dealership managers to align marketing with business goals
  • Coordinate with marketing agencies on campaigns, creative, reporting, and deadlines
  • Support campaign analysis, budgeting, and performance tracking
  • Attend vendor meetings and assist with monthly reporting
Events & Community Involvement
  • Coordinate dealership participation in community events, sponsorships, and partnerships
  • Represent the brand at events and build relationships with local organizations
  • Manage event logistics with managers (staffing, vehicles, materials)
  • Identify new community engagement opportunities
Internal Events & Team Morale
  • Help plan internal events (holiday parties, team-building, employee appreciation)
  • Coordinate logistics with vendors and internal teams
  • Support initiatives that enhance company culture and employee experience
Social Media & Digital Content
  • Coordinate and review content across social media, websites, and Google profiles
  • Ensure content is accurate, timely, and on-brand
  • Work with dealership teams to gather photos, videos, and testimonials
  • Support creative campaigns highlighting inventory, events, and culture
Analytics & Reporting
  • Assist with monthly performance reports
  • Track KPIs such as traffic, leads, engagement, and conversions
  • Use data insights to improve marketing effectiveness
Manufacturer & Compliance Support
  • Assist with manufacturer communication and co-op advertising processes
  • Ensure marketing meets compliance and approval requirements
  • Track deadlines, submissions, and documentation

Qualifications

The ideal candidate will have:

  • Some experience or education in marketing, communications, advertising, business, or a related field.
  • Some knowledge of Google Analytics 4.
  • An understanding of or strong interest in the automotive industry.
  • Strong communication and relationship-building skills.
  • The ability to work with dealership managers, vendors, agencies, community partners, and team members.
  • Strong organizational skills and attention to detail.
  • The ability to manage multiple projects, events, deadlines, and priorities.
  • Creativity and the ability to bring new marketing ideas to the table.
  • Comfort attending events and representing Romeo Auto Group professionally.
  • A commitment to learning, growing, and helping build the marketing department.
  • Flexibility to work occasional weekend hours for events or dealership needs.

Preferred Skills

  • Experience with social media platforms including Facebook, Instagram, and TikTok.
  • Experience with Google Business Profiles.
  • Basic knowledge of dealership websites and automotive advertising.
  • Familiarity with campaign reporting, digital advertising, or vendor coordination.
  • Event planning or community relations experience.
  • Strong writing, editing, and proofreading skills.
  • Ability to review content for accuracy before submission or posting.

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