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How much do group marketing manager jobs pay per year?

As of Jul 29, 2026, the average yearly pay for group marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a Group Marketing Manager do?

A Group Marketing Manager oversees the marketing strategies and activities for multiple products, brands, or business units within a company. They are responsible for developing comprehensive marketing plans, managing a team of marketers, and ensuring that campaigns align with overall business objectives. This role often involves analyzing market trends, setting budgets, coordinating with other departments, and measuring the effectiveness of marketing initiatives. Group Marketing Managers play a key role in driving brand growth, increasing market share, and achieving sales targets.

What are the key skills and qualifications needed to thrive as a Group Marketing Manager, and why are they important?

To thrive as a Group Marketing Manager, you need strong expertise in strategic marketing, campaign management, and data-driven decision making, typically backed by a bachelor's degree in marketing or a related field. Familiarity with CRM systems, marketing automation tools, and analytics platforms is essential, along with certifications such as Google Analytics or HubSpot. Exceptional leadership, communication, and project management skills help in guiding teams and collaborating across departments. These skills enable effective brand positioning, drive business growth, and ensure cohesive execution of marketing strategies across multiple products or markets.

How does a Group Marketing Manager typically collaborate with cross-functional teams to execute campaigns?

As a Group Marketing Manager, you will regularly work with teams such as product development, sales, finance, and creative services to ensure marketing campaigns are cohesive and aligned with overall business objectives. This role often involves organizing cross-departmental meetings, gathering input on strategy, and coordinating resources for seamless campaign execution. Effective communication and project management skills are essential, as you will be responsible for balancing multiple priorities and aligning diverse stakeholders. This collaborative environment fosters innovation and provides opportunities to influence broader business decisions.
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Group Marketing Manager jobs near you
Infographic showing various Group Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, and 4% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.
Group Marketing Manager, Digital Experience

Group Marketing Manager, Digital Experience

Mj3 Partners, Inc.

Marlborough, MA • On-site

Full-time

Posted 17 days ago

Job description


Our client is dedicated to transforming lives through innovative medical solutions that improve the health of patients around the world.
Group Marketing Manager - Digital Experience
Location: Marlborough, MA
Hybrid: 3 Days onsite required
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
Our client will give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, they will help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.
Overview of the role:
The Digital Experience Group Marketing Manager (GMM) will lead a team that delivers customers the right messaging, content & solutions at the right time and in the right channel for proven value. In partnership with product marketing and content strategy, the Digital Experience GMM will set the vision, strategy and priorities for the digital experience and lead a team to define, develop, and execute impactful, data-driven digital programs for physicians and patients.
Success is measured by the overall business impact of these solutions and consistent, positive cross-functional collaboration.
Your responsibilities will include:
  • Workwith commercial leadership to define, develop and execute, the optimalglobal digital marketing and communications experience(s) for ourcustomers that drives successful results.
  • Definethe vision and strategy to be a proactive, strategic partner thatdemonstrates value for the commercial organization.
  • Serveas a liaison between marketing & strategy and our sales experienceteam, in ensuring the best possible digital experience for our physiciansand patients.
  • Providethe strategy and priorities for the digital experience team on an annualbasis as well as determine key quarterly priorities and initiatives tosupport.
  • Communicatethe digital experience strategy, priorities and KPIs to stakeholders andpartners regularly including Product Management and Sales Leadership.
  • Establishthe channel strategy for the digital experience including platforms suchas web, email, social, paid media and MarTech.
  • Builda trusted relationship with stakeholders at all levels and in all regionsand consistently gather feedback on digital experiences to accelerate,develop or improve.
  • Useperformance data to identify opportunities where digital can make apositive impact on physician and patient interest and demand.
  • Developroadmap and business case for digital tools to support the digitalexperience such as marketing automation, personalization engines, modularcontent, customer data platforms and more.

Required qualifications
  • Undergraduatedegree required, with Business Administration, Marketing, IT, Sales and/orProject Management Experience.
  • 7+years' experience in a high-performance, digital role within aglobal-matrixed organization.
  • Strategicskills and process experience.
  • Astrong understanding of the digital environment, including digitalstrategy, planning, execution, analysis, optimization, and technology.
  • Stronginfluencing skills at all levels with proven success.
  • Abilityto build internal and external relationships at all levels of theorganization.
  • Excellentcommunication skills.

Preferred qualifications
  • MBAPreferred
  • Experiencein healthcare, life sciences, medical device, or pharmaceutical industry.
  • Agencyexperience preferred; Downstream marketing experience preferred
  • Abilityto work and thrive in a cross functional, matrixed Division with variouskey stakeholders
  • Businessanalytics and project management skills
  • Willingto travel 20%

Our client has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran's status, age, mental or physical disability, genetic information or any other protected class.

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