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Audience Jobs in California (NOW HIRING)

TOGETHXR

Audience & Insights Manager

Los Angeles, CA · On-site

$90 - $130/hr

We're looking for a dynamic, curious, and data-savvy Audience & Insights Manager to turn numbers into strategy across the business. Reporting to the Director of Social Media, this role will work ...

DoorDash

Audience Insights Manager

San Francisco, CA · On-site

Although the Audience Insights team is a part of the Marketing structure at DoorDash, it partners with and influences the strategy of different functions across the organization. The purpose of our ...

Starz

VP, Social & Audience Growth

Santa Monica, CA · On-site

$220K - $260K/yr

This role will define how our brand and titles reach and grow audiences across social platforms and the broader digital ecosystem. The primary focus of this role is twofold: bringing deep expertise ...

Starz

VP, Social & Audience Growth

Santa Monica, CA

$220K - $260K/yr

This role will define how our brand and titles reach and grow audiences across social platforms and the broader digital ecosystem. The primary focus of this role is twofold: bringing deep expertise ...

KQED

Audience News Guides Editor

San Francisco, CA · On-site

Audience News Guide Editor Schedule Format - Location: Hybrid - San Francisco Pay Information: Hourly - $44.71 to $54.60. This position requires an experienced reporter who is capable of reporting ...

KQED

Audience News Guides Editor

San Francisco, CA · On-site

$44.71 - $54.60/hr

Audience News Guide Editor Schedule Format - Location: Hybrid - San Francisco Pay Information: Hourly - $44.71 to $54.60. This position requires an experienced reporter who is capable of reporting ...

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All JobsAudience JobsAudience Jobs in California

Audience information

What is an audience?

Audience jobs typically refer to roles focused on understanding, engaging, and growing a target group of people for a business, event, or media outlet. These positions may include audience development managers, audience engagement specialists, or analysts who study audience behavior. Their main responsibilities involve researching demographics, tailoring content or marketing strategies, and using analytics to improve reach and impact. In media and entertainment, audience professionals help ensure content resonates with viewers or readers, thereby increasing loyalty and participation.

What are the key skills and qualifications needed to thrive as an audience development manager?

To thrive as an Audience Development Manager, you need expertise in digital marketing, data analysis, and content strategy, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics tools (like Google Analytics), social media management platforms, and customer relationship management (CRM) systems is essential. Strong communication, creativity, and collaboration skills help you engage audiences and build relationships across channels. These abilities are crucial for growing and retaining audiences, driving engagement, and achieving organizational goals.

How does an audience analyst typically collaborate with marketing and content teams to improve engagement strategies?

Audience Analysts work closely with marketing and content teams by providing data-driven insights into audience behaviors and preferences. They analyze metrics such as demographics, consumption patterns, and feedback to help shape content and campaign strategies. Regular meetings and reporting ensure both teams are aligned, enabling quick adjustments to campaigns and more targeted messaging. This collaborative approach helps maximize engagement and ensures that content resonates with the intended audience.

What is the difference between Audience vs Content Strategist?

AspectAudienceContent Strategist
Required CredentialsMarketing or communications degree, analytics certificationsMarketing, communications, or journalism degree, content management certifications
Work EnvironmentMarketing teams, media agencies, digital platformsContent teams, marketing departments, media companies
Employer & Industry UsageUsed across advertising, media, digital marketingCommon in content marketing, digital media, branding

The main difference is that an Audience focuses on understanding and targeting specific groups for marketing purposes, while a Content Strategist plans and manages content to engage those audiences effectively. Both roles often collaborate but have distinct focuses within marketing and media industries.

How do you become an audience member?

To become an audience member, you typically purchase tickets or register through the event organizer or venue. Some events may require age verification or specific credentials, and arriving early can ensure better seating or access. No special qualifications are usually needed beyond meeting event requirements.

What are the most commonly searched types of Audience jobs in California?

The most popular types of Audience jobs in California are:

What are popular job titles related to Audience jobs in California?

For Audience jobs in California, the most frequently searched job titles are:

What job categories do people searching Audience jobs in California look for?

The top searched job categories for Audience jobs in California are:

What cities in California are hiring for Audience jobs?

Cities in California with the most Audience job openings:

Audience jobs near you
Infographic showing various Audience job openings in California as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 78% Physical, 5% Hybrid, and 17% Remote job distribution.

Director, Audience Analytics

Omnicom Media

Los Angeles, CA • On-site

Full-time

Medical, Dental, Life, Retirement

Re-posted 7 days ago

Job description

Position Overview:
The Director, Audience Analytics leads the development and implementation of audience strategy and insights to drive business outcomes for our clients. As this role owns the audience process from start to finish, the ideal candidate will need to have a strong understanding of audience data & addressability, consumer behaviors, and the digital landscape, particularly within programmatic and social media. The Director collaborates with internal teams and the client to ensure audience insights are at the heart of all marketing and media decisions, driving measurable performance outcomes and business growth. This individual provides strategic guidance, manages projects, and mentors junior team members and is expected to be hands-on-keys in our audience tools to deliver on client objectives.
Responsibilities:
  • Audience Analytics & Performance Strategy:
    • Lead the development of audience workstreams that inform addressable strategies aligned with client goals.
    • Identify and analyze key audience trends and insights relevant to the client's industry, focusing on how these insights can be leveraged in paid media planning, performance channels and creative development
    • Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising.
    • Translate audience insights into actionable recommendations for media planning, creative development, and campaign optimization, with a focus on improving performance metrics.
  • Performance Campaign Planning & Execution:
    • Collaborate with media planning teams to develop audience-centric media plans that maximize reach, engagement, and conversion within programmatic and social media platforms.
    • Work with activation teams to ensure effective audience targeting across addressable platforms.
    • Oversee the implementation of audience testing roadmaps, ensuring adherence to best practices.
    • Monitor campaign performance in real-time alongside Growth Analytics, Activation and Client Solutions teams, providing ongoing optimization recommendations based on audience insights and performance data.
  • Client Relationship & Management:
    • Serve as a key point of contact for client stakeholders, building strong relationships.
    • Present audience insights, strategies, and campaign performance updates to clients, demonstrating the impact of audience-centric strategies on performance metrics.
    • Manage client expectations and ensure the timely delivery of high-quality work focused on achieving performance outcomes.
    • Proactively identify client needs and opportunities to enhance audience analytics and drive business growth
  • Team Leadership & Mentorship:
    • Provide guidance and mentorship to junior team members, fostering a collaborative environment focused on achieving performance goals.
    • Oversee project execution, ensuring timely delivery and adherence to quality standards for performance-driven campaigns.
    • Share knowledge and best practices with the team, promoting continuous learning in audience analytics and addressable marketing.
    • Stay abreast of the latest trends and best practices in audience, data analytics, and marketing technology.

Required Skills & Experience:
  • 7+ years of experience in audience strategy, data analytics, paid media or performance marketing
  • Strong understanding of audience segmentation, targeting, and activation techniques across various media channels, with expertise in programmatic and social media platforms.
  • Experience with data management platforms (DMPs), customer data platforms (CDPs), and other marketing technology solutions
  • Excellent communication, presentation, and interpersonal skills.
  • Proven ability to manage projects and lead teams.
  • Strong client management skills.
  • Analytical and problem-solving skills, with a focus on using data to drive performance improvements.

Desired Skills:
  • Experience working in marketing, media or related discipline at a client or agency servicing major clients
  • Experience with SQL or other data querying languages.
  • Certifications in programmatic advertising or social media marketing

Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency
It is the our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
Salary Range
$145,000-$160,000 USD

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