ZipRecruiter

Log In

1

Audience Manager Jobs in Michigan (NOW HIRING)

UNAVAILABLE

Vice President, Audiences

Birmingham, MI · On-site

$168.15 - $230.10/hr

Manage the process of audience definition, sharing, reporting across the team * Collaboration Across Teams: Work in conjunction with Strategy, Investment, Analytics, and Ad Tech teams to translate ...

next page

Showing results 1-20

All JobsAudience JobsAudience Manager JobsAudience Manager Jobs in Michigan

Audience Manager information

See Michigan salary details

$9.6K

$62.3K

$92.8K

How much do audience manager jobs pay per year?

As of Aug 27, 2026, the average yearly pay for audience manager in Michigan is $62,342.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,400.00 and $81,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an audience manager, and why are they important?

To thrive as an Audience Manager, you need expertise in data analysis, segmentation strategies, and digital marketing, often supported by experience with CRM platforms and a relevant degree. Familiarity with audience management tools like Adobe Audience Manager, Google Analytics, and data privacy regulations is typically required. Strong communication, problem-solving, and collaboration skills help you tailor campaigns and work effectively with cross-functional teams. These abilities are crucial for optimizing audience targeting and delivering effective marketing outcomes.

How does an audience manager typically collaborate with other departments to optimize audience engagement strategies?

An Audience Manager works closely with marketing, content, analytics, and product teams to ensure audience engagement strategies are data-driven and effective. They regularly share audience insights, coordinate segmentation efforts, and align campaign targeting with broader business goals. This cross-functional collaboration helps refine messaging, personalize user experiences, and maximize the impact of campaigns. Open communication and regular meetings are key to keeping all stakeholders informed and agile.

What is the difference between Audience Manager vs Data Analyst?

AspectAudience ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; experience with data management toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data analysis software
Work EnvironmentMarketing teams, digital advertising agencies, media companiesBusiness intelligence teams, consulting firms, corporate data departments
Employer & Industry UsageUsed in marketing, advertising, media industries for audience segmentationUsed across industries for data interpretation, reporting, and decision-making

Audience Managers focus on segmenting and managing target audiences for marketing campaigns, utilizing data management platforms. Data Analysts interpret data sets to generate insights and support strategic decisions. While both roles work with data, Audience Managers are more campaign and platform-oriented, whereas Data Analysts focus on analysis and reporting across various business functions.

What is an audience manager?

An audience manager is a professional responsible for analyzing, segmenting, and managing target audiences for marketing or advertising campaigns. They use data tools and platforms to optimize audience engagement and ensure campaigns reach the right demographics effectively.

What are popular job titles related to Audience Manager jobs in Michigan?

For Audience Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Audience Manager jobs in Michigan look for?

The top searched job categories for Audience Manager jobs in Michigan are:

What cities in Michigan are hiring for Audience Manager jobs?

Cities in Michigan with the most Audience Manager job openings:

Audience Manager jobs near you
Infographic showing various Audience Manager job openings in Michigan as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $62,342 per year, or $30 per hour.

Test & Learn Personalization Strategist

Auburn Hills, MI • On-site

Stellantis
IT Services

7.5

Company rating: 7.5 out of 10

Based on 131 frontline employees who took The Breakroom Quiz

15th of 45 rated automakers

Good employer

Recommended by students

Paid breaks

Learn more about Stellantisexternal

$77K - $89K/yr

Full-time

Posted 7 days ago

Job description

About the Role
We're seeking a data-driven and collaborative Test & Learn & Personalization Strategist to help drive experimentation and audience-based optimization across our T1 brand websites.
This role will co-lead a cross-functional test-and-learn program, partnering closely with Analytics, Media, UX, and agency teams to identify, prioritize, and evaluate opportunities to improve site performance. While not owning overall site experience strategy or directly executing within platforms, this role plays a critical part in ensuring that testing, audience insights, and personalization opportunities are continuously identified and activated.
As a key part of Demand Generation, this role will help ensure that inbound traffic is met with relevant, data-informed experiences, particularly across upper- and mid-funnel journeys.
Key Responsibilities
Test & Learn Leadership (Cross-Functional)
  • Co-lead a cross-functional test-and-learn program across T1 brand websites
  • Partner closely with Analytics to define hypotheses, success metrics, and testing frameworks
  • Help prioritize and maintain a testing roadmap aligned to business and campaign goals
  • Ensure learnings are documented, shared, and applied across teams

Analytics Partnership
  • Work in close partnership with Analytics to design, evaluate, and scale experimentation efforts
  • Collaborate on test readouts, performance insights, and optimization recommendations
  • Help translate data into clear, actionable next steps for cross-functional teams

Personalization (Strategy & Coordination)
  • Help identify and define audience-based personalization opportunities across T1 websites
  • Partner with internal teams and agency to activate and refine audience experiences
  • Contribute to personalization strategy through insights, testing, and audience learnings (does not own end-to-end strategy or execution)
  • Maintain working knowledge of tools such as Adobe Target and Adobe Audience Manager to effectively collaborate with execution teams

Media & Entry Point Optimization
  • Partner with Media teams to align campaign audiences with onsite experiences
  • Identify and test entry point and landing experience opportunities based on traffic source and audience intent
  • Support optimization of upper- and mid-funnel journeys through coordinated testing and insights
  • Partner with Media and Creative teams to test and optimize dynamic and automated creative variations, enabling scalable experimentation and personalized experiences across audiences and entry points

Agency Management
  • Manage agency partners responsible for test execution and personalization activation
  • Ensure agency deliverables are strategically aligned, high quality, and delivered on time
  • Provide clear direction on testing priorities, audience use cases, and optimization opportunities

Cross-Functional Collaboration
  • Partner with UX, Product, Content, Analytics, and Demand Generation teams to bring testing and personalization initiatives to life
  • Act as a connector across teams to ensure alignment between audience strategy, media, and onsite experience

Basic Qualifications
  • Bachelor's degree
  • 3+ years of experience in digital marketing, experimentation, personalization, or website optimization
  • Experience working with A/B testing and personalization platforms (Adobe Target preferred, not required to be hands-on)
  • Familiarity with Adobe Audience Manager or similar audience platforms
  • Strong experience partnering with analytics teams to drive data-informed decisions
  • Experience working with or managing external agencies
  • Understanding of audience segmentation, media-to-site alignment, and customer journeys
  • Automotive or similar industry experience preferred

Key Competencies
  • Strong test-and-learn mindset with ability to influence without direct ownership
  • Excellent cross-functional collaboration and coordination skills
  • Ability to translate data into clear direction and prioritization
  • Comfortable operating in a matrixed environment without direct control over execution

What Stellantis employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply