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Audience Development Director Jobs in Bloomfield, CT

IQVIA

Head of Product

Hartford, CT · On-site

Audience development, segmentation, direct-to-consumer workflows, and federated audience models. * Identity and data infrastructure, including expansion of identity graph capabilities and enterprise ...

AEG

Director of Ticketing & Fan Growth

Windsor, CT · On-site

... audiences with memorable Hartford Athletic experiences. The role is equal parts strategist, sales ... development, and sales reporting • Use CRM and ticketing data to evaluate buying behavior ...

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Audience Development Director information

See Bloomfield, CT salary details

$16K

$95.6K

$177.9K

How much do audience development director jobs pay per year?

As of Sep 7, 2026, the average yearly pay for audience development director in Bloomfield, CT is $95,643.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,900.00 and $114,400.00 per year, depending on experience, location, and employer.

What does an audience development director do?

An Audience Development Director is responsible for growing and engaging a company's target audience, typically for media, publishing, or entertainment organizations. They develop strategies to attract new readers, viewers, or users while retaining existing ones, often using data-driven marketing, content distribution, and partnership tactics. This role collaborates with editorial, marketing, and product teams to optimize audience reach across digital and traditional platforms. Ultimately, their goal is to increase brand awareness, user loyalty, and revenue through audience engagement.

What are the key skills and qualifications needed to thrive as an audience development director?

To thrive as an Audience Development Director, you need expertise in digital marketing, analytics, content strategy, and a background in communications or a related field. Familiarity with tools like Google Analytics, social media management platforms, SEO tools, and CRM systems is typically required. Strong leadership, creativity, and strategic thinking are essential soft skills for identifying growth opportunities and guiding cross-functional teams. These abilities are crucial for expanding audience reach, maximizing engagement, and driving organizational growth in a competitive media landscape.

How does an audience development director typically collaborate with editorial, marketing, and analytics teams to drive growth?

An Audience Development Director works closely with editorial teams to align content strategies with audience interests and platform trends, ensuring that stories reach and engage target demographics. They partner with marketing to plan and execute campaigns that attract new readers and retain existing ones, often leveraging data-driven insights. Collaboration with analytics teams is essential for monitoring performance metrics, understanding audience behavior, and refining tactics based on real-time results. This cross-functional teamwork supports audience growth goals and fosters a culture of continuous improvement.

What is the difference between Audience Development Director vs Content Marketing Manager?

AspectAudience Development DirectorContent Marketing Manager
Primary FocusGrowing and engaging the audience across platformsCreating and distributing content to attract customers
Skills & CredentialsMarketing, analytics, audience segmentationContent creation, SEO, branding
Work EnvironmentMedia companies, publishers, digital platformsBrands, agencies, media firms
GoalsIncrease audience size and loyaltyDrive engagement and conversions through content

The Audience Development Director focuses on expanding and engaging the audience through strategic outreach and analytics, while the Content Marketing Manager concentrates on creating compelling content to attract and convert customers. Both roles require marketing skills but differ in their core objectives and daily activities.

What job categories do people searching Audience Development Director jobs in Bloomfield, CT look for?

The top searched job categories for Audience Development Director jobs in Bloomfield, CT are:

What cities near Bloomfield, CT are hiring for Audience Development Director jobs?

Cities near Bloomfield, CT with the most Audience Development Director job openings:

Audience Development Director jobs near you
Infographic showing various Audience Development Director job openings in Bloomfield, CT as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $95,643 per year, or $46 per hour.

Marketing & Audience Development Coordinator

JACOBS PILLOW DANCE FESTIVAL INC

Becket, MA

$50K - $60K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago

Key responsibilities

  • Execute marketing strategies and campaigns for free and paid events, including community engagement, Public Programs, and educational programs.

  • Support the Marketing department in research and outreach efforts to reach new audiences and develop partnerships with local organizations and community groups.

  • Collaborate with teams such as Patron Services, Community Engagement, and The School to coordinate website updates, email campaigns, and registration processes.

Job description

TITLE: Marketing & Audience Development Coordinator
STATUS: Full-Time, Year-Round 
LOCATION:  In-Person or Hybrid; must live within 1 to 2-hour driving distance of Jacob’s Pillow. Regular on-site presence is required year-round to support programming across all seasons - Including Fall and Spring programming - and intensifies to daily in-person work during the Festival season (June-August).
REPORTS TO: Digital Marketing Manager
DEPARTMENT: Marketing 
WORKS WITH: Marketing colleagues, Patron Services team, Community Engagement team, The School team, Archives team 
COMPENSATION: $50,000 - $60,000 (Grade 2 Level). Onsite room and board (three meals/day) provided upon summer arrival through August . 
BENEFITS:  Health, vision and dental insurance, FSA, Dependent Care FSA, 403b, Annual retirement employer contribution, paid time off,  life insurance, short- and long-term disability, Employee Assistance Program. 
HOURS:  The schedule fluctuates year-round and may require night and weekend hours and travel, including in support of Fall and Spring programming. The Festival season (June–August) operates on a six-day schedule; if a sixth day of work is required, it is compensated with equivalent comp time before the end of the Festival season. 
SUMMER ONLY:   Three meals a day, free access to classes, performances, talks, and studio space (pending availability).
Jacob’s Pillow seeks a Marketing & Audience Development Coordinator to join the Marketing Department and work closely with/report directly to the Digital Marketing Manager. This position is entrusted with developing and executing marketing strategies and campaigns for both free and paid events, as well as building strong relationships with local and regional community members and organizations, and serving as the Marketing department’s internal liaison to Community Engagement, Public Programs, and The School at Jacob’s Pillow) on year-round projects and initiatives. 
Remote work is possible for this position from September into May. From mid-May through August, this position requires full-time in-person summer working hours during the annual Jacob’s Pillow Dance Festival in Becket, Massachusetts, with onsite room and board provided by Jacob’s Pillow. 
RESPONSIBILITIES 
Marketing & Audience Development  
  • Executes Marketing needs for community engagement, Public Programs, and educational programs, with direction from Digital Marketing Manager. 
  • Support the Marketing department in research to help reach new audiences through new advertising, listing, and marketing opportunities for all programs. 
  • Work with the Director of Marketing and Digital Marketing Manager to connect and develop outreach strategies across departments. Assist with compiling and synthesizing existing resources, contributing new ideas, and collaborating on audience growth and revenue goals. 
  • Collaborate with the Patron Services team to align and build relationships and ticketing strategies to support audience engagement goals. 
  • Create and cultivate partnerships with local organizations, affinity groups, and transportation opportunities to support the development of new audiences both on and off campus. When possible, represent Jacob’s Pillow at promotional events, select conferences, trade shows, and networking events within the local and regional community. 
  • Support the Digital Marketing Manager and Marketing Department with website strategies, general edits and additions, and email campaign creation for a variety of Jacob’s Pillow in-person and online programming and general needs. 
Marketing for Community Engagement
  • Collaborate with Digital Marketing Manager on marketing strategy for the Community Engagement department’s online and in-person programs.
  • Execute website strategies and edits for Community Engagement programs.
  • Execute email campaign creation for Community Engagement.
  • Collaborate with the Director of Patron Services and the Community Engagement department to oversee the Tessitura build for registration for community offerings.
  • Execute public-facing registration build on Tessitura Network Web Express platform (TNEW) for community offerings.
  • Collaborate with the Social Media Manager for organic social media strategy and content creation for community offerings.
  • Collaborate across the Marketing department to align storytelling and content messaging and distribution for community offerings  in support of building and growing engagement with Jacob’s Pillow’s programs. 
Marketing for The School at Jacob’s Pillow
  • Collaborate on marketing strategy and execution for The School at Jacob’s Pillow online and in-person education programs
  • Execute website strategies and edits for The School at Jacob’s Pillow programs
  • Execute email campaign creation for The School at Jacob’s Pillow annual recruitment, application cycle, and outreach.
  • Collaborate with the Director of Patron Services and The School to oversee the Tessitura build for registration for educational offerings, including the 360 Workshop series and online courses
  • Execute public-facing registration build on Tessitura Network Web Express platform (TNEW) for educational offerings.
  • Collaborate with the Social Media Manager for organic social media strategy and content creation for The School at Jacob’s Pillow.
  • Assist in content creation for paid social media campaigns for The School.
  • Collaborate across the Marketing department to align storytelling and content messaging and distribution for The School  in support of building and growing engagement with Jacob’s Pillow’s programs. 
  • Work with Digital Marketing Manager to execute marketing strategy for The School’s annual recruitment and application cycle for summer and winter programs. 
Programs at Jacob’s Pillow 
  • Execute marketing strategy for Community Engagement programming. Play a leading role in shaping storytelling to center partners’ and artists' voices, experience, and communities. 
  • Support and work with the Marketing team to amplify and broaden the reach of the content developed or stored in The Archives. 
  • Support periodic marketing staffing needs at School and community events, virtually and in-person. 
  • Collaborate on creating marketing content that features alumni and artist faculty of The School, community artists, and community partners, including overseeing the drafting, editing, and publishing social media content, blog posts, and email campaigns. 
  • Assist the collection and distribution of media assets to support strategic initiatives including one-sheets, text copy, images, and video files for community partners, studios, and universities for cross-promotion opportunities. 
  • Provide administrative support with scheduling summer interns collaboratively with the marketing department to support needs of flyering and postering, campus tours, marketing tables, and other engagement opportunities. 
REQUIRED QUALIFICATIONS
  • A minimum of 2-3 years of professional experience in marketing, community engagement, or audience development.
  • Demonstrated experience developing and executing outreach strategies and community partnerships to successfully grow and diversify audiences.
  • Experience building partnerships that support audience and revenue growth..
  • Proficiency with digital marketing principles and platforms, including email marketing, social media engagement, website content management, and developing marketing plans.Bachelor's degree in Marketing, Arts Administration, Communications, or a related field, or equivalent professional experience.
  • Strong organizational skills, with experience in managing multiple projects at one time
PREFERRED QUALIFICATIONS
  • Previous project management experience in marketing, community development, and/or performing arts, cultural organization, or non-profit sector.
  • Experience planning and executing promotional events and activations
  • Experience working with email marketing and automation services, such as MailChimp, Constant Contact, Wordfly, or Prospect2 (preferred)
  • Experience working with Content Management Systems
  • Fluency in Tessitura and TNEW
  • Strong written and communication skills
  • Availability for in-person, 6-day workweeks during the summer Festival; weekly 6th workday is made up for in comp time during fall, winter, and spring.
  • Experience working with Canva, PhotoShop, InDesign, and other Creative Suite programs
  • Passion for and knowledge of dance and the performing arts a plus
  • A valid driver's license is beneficial.
SKILLS & QUALITIES
  • Demonstrate outstanding attention to detail
  • Ability to solve problems in a strategic manner
  • Strong analytical & communication skills
  • Utilizes effective time-management skills
  • Well-organized, self-motivated, goal-oriented, and flexible
  • Community-oriented and passionate about working with the public
WORKING CONDITIONS/PHYSICAL DEMANDS
  • On-site work takes place across a large, multi-building campus with varied terrain. The role involves working both indoors in a shared office space and outdoors to support events in all weather conditions.
  • Requires extended periods of sitting and working on a computer. Involves frequent walking across campus, sometimes on uneven ground. Includes the ability to staff marketing tables and events, which may require standing for extended periods, and occasional lifting of marketing materials and supplies (up to 25 lbs).
  • Occasional local and regional travel is required to represent Jacob's Pillow at promotional events, conferences, or partner meetings.
*Not sure you meet 100% of the qualifications?Research shows that men apply for jobs when they fulfill an average of 60% of the criteria, but women tend to apply only if they meet 100% of them. Yet, people who are systematically marginalized tend only to apply if they meet every requirement. We encourage you to apply if you believe you could excel in this role. Please use your cover letter to tell us about what you hope to bring to this role. We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. So, whether you're returning to work after a gap in employment, simply looking to transition, or taking the next step in your career path, we will be glad to have you on our radar.
HIRING PROCESS
  1. Apply: Interested individuals are encouraged to send a cover letter, resume, and references by submitting an application using the "Apply" buttons below. Video and/or audio applications are welcome (though not required) in addition to written expressions of interest.
  2. Interview:Pre-screening on Zoom, Hiring Manager Interview on Zoom, In-Person or Hybrid Interview with Panel, Hiring Manager, and Tour of Grounds.
  3. Supplemental Materials: A writing sample, spreadsheet example, or other relevant materials may be requested from candidates should they be top candidates.
If you need accommodations to make this application process happen, please connect with us atpeople@jacobspillow.org. We will work to support you through the application process via email, phone call, and/or video chat.

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