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Attack Marketing Jobs (NOW HIRING)

Escape

Product Marketing Manager | AI AppSec

New York, NY · On-site

$168K/yr

... attack surface management and dynamic security testing to AI-driven pentesting. Our mission is to ... Demonstrated success in marketing to technical audiences, you understand engineers and speak their ...

Synack

Director, Product Marketing

Synack's Penetration Testing as a Service platform manages customers' attack surfaces by ... We're looking for a creative, business-minded, and technically fluent product marketing leader to ...

Synack

Director, Product Marketing

Synack's Penetration Testing as a Service platform manages customers' attack surfaces by ... We're looking for a creative, business-minded, and technically fluent product marketing leader to ...

Cloaked

Product Marketing Manager, Enterprise

New York, NY · On-site

$150K - $175K/yr

About the role We're looking for a Product Marketing Manager, Enterprise to own performance and brand marketing for our enterprise vertical - a hands-on, zero-to-one role built on the "human attack ...

ServiceNow

Sr Marketing Specialist, ABX (Armis)

Manhattan, NY · On-site

$85K - $106K/yr

Company Description Armis from ServiceNow, protects the entire attack surface and manages an ... Why Join Our Team The marketing team is focused on accelerating global pipeline growth in a fast ...

ServiceNow

Sr Marketing Specialist, ABX (Armis)

Manhattan, NY · On-site +1

$85K - $106K/yr

Company Description Armis from ServiceNow, protects the entire attack surface and manages an ... Why Join Our Team The marketing team is focused on accelerating global pipeline growth in a fast ...

ServiceNow

Sr Marketing Specialist, ABX (Armis)

Manhattan, NY · On-site

$85K - $106K/yr

Company Description Armis from ServiceNow, protects the entire attack surface and manages an ... Why Join Our Team The marketing team is focused on accelerating global pipeline growth in a fast ...

DeleteMe

Director, Growth

Human Attack Surface Management (HASM). We move fast, ship faster, and think in systems, not tickets. We're looking for a Director of Growth who doesn't just manage marketing campaigns but a AI ...

DeleteMe

Director, Growth

Charleston, WV · Remote

Human Attack Surface Management (HASM). We move fast, ship faster, and think in systems, not tickets. We're looking for a Director of Growth who doesn't just manage marketing campaigns but a AI ...

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Attack Marketing information

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How much do attack marketing jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for attack marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is attack marketing?

Attack marketing is a bold, aggressive marketing strategy designed to quickly capture market share and attention, often by targeting competitors or making a strong, memorable impact on consumers. This approach may involve unconventional tactics, guerrilla marketing, or direct challenges to rival brands. The goal is to disrupt the status quo and prompt immediate engagement or reaction from the target audience. Companies use attack marketing to stand out in crowded markets, launch new products, or reposition their brand.

What are the typical challenges faced by professionals in attack marketing roles when executing unconventional campaigns?

Professionals in Attack Marketing often encounter challenges such as navigating strict brand guidelines while trying to push creative boundaries, securing permits or permissions for public stunts, and managing unpredictable responses from the public or authorities. Additionally, coordinating logistics under tight deadlines and ensuring campaigns remain both effective and ethical can be demanding. Successful Attack Marketing requires agility, strong communication skills, and a collaborative approach with legal, creative, and client teams.

What are the key skills and qualifications needed to thrive as an attack marketing specialist, and why are they important?

To excel as an Attack Marketing Specialist, you need a background in marketing or communications, strong project management abilities, and experience in event or field marketing. Familiarity with CRM platforms, social media management tools, and data analytics software is often required. Excellent interpersonal skills, creativity, and adaptability help you engage audiences and represent brands effectively. These skills ensure impactful campaign execution, successful brand promotion, and measurable results in fast-paced, competitive environments.

What is the difference between Attack Marketing vs Content Marketing?

AspectAttack MarketingContent Marketing
Primary FocusAggressive promotion and direct sales tacticsCreating valuable, relevant content to attract and engage audiences
Work EnvironmentFast-paced, campaign-drivenStrategic, content creation-focused
Required SkillsMarketing tactics, sales techniquesContent creation, storytelling, SEO
Industry UsageCommon in digital marketing, advertisingWidely used across industries for brand building

Attack Marketing emphasizes aggressive promotional tactics aimed at immediate sales, while Content Marketing focuses on building relationships through valuable content. Both roles are essential in digital marketing but serve different strategic purposes.

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Attack Marketing jobs near you
Infographic showing various Attack Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Lead Lifecycle Marketing Manager, Growth

Brightside Health Corporate

Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 8 days ago

Job description

Brightside Health delivers life-changing virtual mental healthcare to everyone who needs it. We are powered by proprietary AI, purpose-built technology, a world-class clinician network, and a care model that rivals the best of in-person treatment. With precision psychiatry and leading-edge therapeutic techniques, we're able to improve outcomes for those with mild-to-severe clinical depression, anxiety, and other mood disorders. Our innovative approach has earned recognition from leading publications such as Healthline, Fortune, and Forbes, naming us 'Most Comprehensive,' and 'Best Online Therapy for Anxiety and Depression.'
We take an action-oriented, purposeful approach with everything we do and seek out team members who value collaboration and thoughtful prioritization. As a result, our organization is looking for the brightest and most innovative talent in the industry. We can promise you that, as a member of the Brightside team, you'll have the opportunity to collaborate alongside smart and driven people while growing your professional skills.
We're hiring a Lead Lifecycle Marketing Manager, Growth to own lifecycle marketing for our Growth pod - the team responsible for driving conversion and activation of prospective members. You'll own the messaging strategy and execution across the full prospect journey: Lead → Plan Subscription, Plan Subscription → Booking Confirmation, and Booking Confirmation → Activation.
This is a strategist-and-builder role. You'll set the lifecycle strategy for the funnel, but you'll also build it - hands-on, in our marketing automation platform, using workflow logic, audience segmentation, and hand-coded email development. You're expected to use AI tools to do this faster and better, not slower and more manually - from AI-assisted email coding to using AI to speed up analysis, QA, and the day-to-day mechanics of running a lifecycle program. Personalized, behavior-based journeys are our strongest lever for improving conversion today, and you'll be the person who designs, builds, ships, and iterates on them.
You'll report to Mark Hayes, SVP of Product, and partner closely with our Principal PM of Growth, Sr. Director of Performance Marketing, Sr. Director of Data Analytics, and a Growth Analyst. You'll also be a peer to our Lead Lifecycle Marketing Manager focused on post-activation member engagement and retention - the two of you will share craft, tooling, and best practices across the pre- and post-activation lifecycle.
What you'll be doing as Lead Lifecycle Marketing Manager, Growth:
  • Own lifecycle strategy and execution across the acquisition funnel. Design, build, and optimize behavior-based journeys across Lead → Plan Subscription, Plan Subscription → Booking Confirmation, and Booking Confirmation → Activation.
  • Attack the highest-friction moments in the funnel. Focus near-term investment on lower-intent audiences, scheduling drop-off, cancellations, and no-shows - the moments where personalization has the most leverage today.
  • Build, not just brief - with AI as your force multiplier. Translate strategy into production-ready campaigns yourself: workflow configuration, audience segmentation, targeting logic, and hand-coded HTML/CSS email development, without reliance on drag-and-drop builders.
  • Use AI to run a leaner, faster lifecycle program. Look for opportunities to apply AI across the day-to-day of the role - campaign QA, segment definitions, briefs, reporting, analysis - so more of your time goes to strategy and higher-leverage work.
  • Expand personalization into new drop-off points. Extend behavior-based journeys into additional intake and post-purchase drop-off points, and refresh legacy nurture content for further optimization.
  • Optimize the path to activation. Refresh pre-appointment reminder messaging and build out recovery journeys for members who stall between booking and attending their first appointment.
  • Partner with Product on the funnel end-to-end. Work side-by-side with the Principal PM, Growth to design and test the messaging touchpoints (email, SMS) that move prospects through the on-site funnel.
  • Build and enhance the measurement layer for lifecycle performance. Partner with Analytics to stand up an LTV-attribution framework for lifecycle - key information that informs additional lifecycle investments.
  • Look ahead to the next wave of personalization. Explore customizing journeys by payer and source channel, improving our lead program, and refreshing core lifecycle creative.
  • Develop the KPIs that tell us if it's working. Define and track the metrics that gauge lifecycle's impact on conversion and activation; use data to prioritize your own roadmap.

Requirements:
  • 5+ years of experience owning B2C lifecycle marketing programs, ideally with direct ownership of an acquisition or activation funnel (not just post-purchase retention).
  • Hands-on proficiency in enterprise marketing automation platforms (e.g., Customer.io, Braze, Iterable), including building and managing complex lifecycle workflows, audience segmentation, targeting logic, and dynamic HTML/CSS email development without reliance on drag-and-drop builders.
  • Comfort operating as both strategist and builder - you can set the strategy and then personally build the campaign that executes it.
  • Fluency with AI tools as part of how you work - you use them to write and debug email code faster, and to speed up the day-to-day mechanics of lifecycle marketing (analysis, QA, documentation). This is in addition to, not instead of, hands-on HTML/CSS competence - you can read, debug, and hand-modify email code yourself without relying on AI to do it for you.
  • Strong quantitative and analytical skills; a track record of using data and hypothesis testing to prioritize and optimize lifecycle programs, not just to report on them.
  • Demonstrated ability to partner with Product and Analytics as a peer - co-designing funnel and messaging strategy together, not executing a brief handed to you.
  • A track record of driving measurable improvement in conversion, activation, or engagement metrics, and of explaining the "why" behind the result.
  • Comfort with ambiguity and autonomy - you'll be the dedicated lifecycle owner for this funnel and will need to define your own roadmap.
  • Experience partnering with creative/design and analytics teams to ship campaigns end-to-end.
  • Experience working with health tech or other regulated industries a plus.
  • BA/BS degree or equivalent knowledge or experience.

Nice to Have:
  • Experience building or contributing to an LTV or multi-touch attribution framework.
  • Experience personalizing journeys by acquisition channel, payer, or other structured audience dimensions.
  • Prior experience re-engaging dormant or lapsed leads at scale.
  • Experience building AI-assisted workflows or tooling to increase personal or team output (e.g., prompt-driven QA checklists, AI-assisted campaign documentation, custom scripts or agents for repetitive lifecycle tasks).

Benefits:
  • A competitive salary
  • Stock options so you have equity
  • Fully paid for comprehensive health care (medical, dental, vision)
  • Pet Insurance
  • Life Insurance & Short / Long Term Disability
  • 401k Plan
  • Unlimited PTO and sick leave
  • Parental Leave
  • Work remotely and whatever schedule works best for you
  • Additional memberships and perks

Work Environment & Culture
At Brightside Health, you'll join a fully remote, mission-driven team that values flexibility and impact. You'll collaborate with professionals across engineering, product, and clinical teams, all dedicated to transforming mental healthcare. Our culture fosters continuous learning, empathy, and cross-functional collaboration.
We celebrate diversity and are committed to equal employment opportunities based on merit, competence, and performance. Research shows that underrepresented groups often apply only if they meet 100% of the listed criteria-we encourage women, people of color, and LGBTQ+ job seekers to apply even if they don't check every box.
Compensation & Hiring Commitment
Final offers are determined by multiple factors, including location, experience, and expertise. If you have questions about compensation bands, please ask your recruiter.
At Brightside, we recognize that building life-changing technology for mental health is both a responsibility and a privilege. We set high standards while ensuring every team member is valued, trusted, and empowered in an environment driven by inclusion and impact.

Apply