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Athlete Relations Jobs (NOW HIRING)

Athletes First, LLC

Senior Manager, Licensing

Manhattan, NY · On-site

$90 - $120/hr

  • Retirement

  • PTO

Serve as the principal liaison for trading cards and NFL/NFLPA/NCAA licensee partnerships, spanning brand, product development, athlete relations, operations, accounting, legal, and sustainability ...

USA Swimming

Senior Manager, Operations

Colorado Springs, CO · On-site

$85K - $95K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Experience with or understanding of National Governing Bodies structures, roles, objectives, and culture in relation to the Olympic movement and athlete relations. * Swimming experience, coaching ...

Dickinson College

Assistant Baseball Coach

Carlisle, PA · On-site

  • Medical

  • Life

  • Retirement

Recruitment and Athlete Relations: Play a pivotal role in recruiting talented baseball student athletes to the program through scouting, evaluation, and communication with prospective student ...

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Athlete Relations information

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$25K

$47.1K

$67K

How much do athlete relations jobs pay per year?

As of Aug 14, 2026, the average yearly pay for athlete relations in the United States is $47,089.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,000.00 per year, depending on experience, location, and employer.

What is an athlete relations?

An Athlete Relations job involves managing and supporting the relationship between athletes and an organization, brand, or team. Responsibilities often include coordinating appearances, handling communications, assisting with sponsorships, and ensuring athletes have the resources they need to succeed. This role requires strong interpersonal skills, problem-solving abilities, and an understanding of the sports industry.

What are the typical daily responsibilities of someone working in athlete relations?

A professional in Athlete Relations is responsible for serving as the main point of contact between athletes and an organization, addressing their concerns, needs, or questions. Daily tasks often include coordinating logistics for events, communicating schedules and updates, facilitating access to support services, and maintaining positive relationships through regular check-ins. The role frequently involves collaborating with coaches, medical staff, and marketing teams to ensure athletes have a seamless experience. Because priorities can shift quickly in the sports industry, you can expect a varied workload that requires adaptability and excellent organizational skills.

What are the key skills and qualifications needed to thrive in athlete relations, and why are they important?

To thrive in Athlete Relations, you need a strong background in sports management, communications, and relationship-building, often supported by a relevant degree or industry experience. Familiarity with customer relationship management (CRM) software, event planning tools, and social media platforms is common in the field. Outstanding interpersonal skills, cultural sensitivity, and problem-solving abilities will help you excel in building trust and resolving issues for athletes. These skills are vital for ensuring athletes feel supported, enhancing retention, and fostering positive organizational reputations.

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What cities are hiring for Athlete Relations jobs?

Cities with the most Athlete Relations job openings:

What states have the most Athlete Relations jobs?

States with the most job openings for Athlete Relations jobs include:

What job categories do people searching Athlete Relations jobs look for?

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Athlete Relations jobs near you
Infographic showing various Athlete Relations job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $47,089 per year, or $22.6 per hour.

Senior Associate Director for Athletics - Media Relations & External Operations

College Sports Communicators

Tyler, TX • On-site

$90 - $120/hr

Other

Posted 8 days ago

Job description

Job Summary

The Senior Associate Director for Athletics – Media Relations and External Operations is a senior leadership role responsible for developing and executing strategies that enhance the visibility, reputation, and revenue of the athletics department. This position oversees fan engagement, media relations, community outreach, and corporate partnership initiatives to strengthen relationships with stakeholders and drive brand growth and community support.

Major Responsibilities/Duties/Critical TasksFan Engagement & Game Experience
  • Develop and implement comprehensive fan engagement strategies to increase attendance, loyalty, and overall game-day experience.
  • Oversee in-game promotions, digital engagement campaigns, and fan-focused events.
  • Analyze fan data and trends to improve engagement initiatives and maximize audience reach.
  • Collaborate with department and coaching staffs to enhance customer experience and retention.
Media Relations & Communications
  • Direct all athletics media relations strategies, including press releases, media outreach, and storytelling.
  • Serve as a primary liaison between the athletics department and local, regional, and national media outlets.
  • Oversee crisis communication planning and execution in partnership with UT Tyler strategic communications/media relations team.
  • Collaborate with UT Tyler marketing and communications team and UT System Office of Trademark and Licensing to ensure consistent branding and messaging across all external communication channels.
  • Proactively manage athletics website as an informational and storytelling hub for fans, media, prospective student-athletes, parents, community and other audiences.
Community Engagement & Outreach
  • Lead community relations efforts, including partnerships with local organizations, schools, and non-profits.
  • Develop programs that position the athletics department as a positive and active community partner.
  • Coordinate student-athlete involvement in community service and outreach initiatives.
  • Represent the athletics department at community events and public forums.
Corporate Sponsorship & Partnership Support
  • Support the development and activation of corporate sponsorship agreements.
  • Collaborate with corporate partners to deliver high-value engagement opportunities and ensure fulfillment of contractual obligations.
  • Assist in identifying new business opportunities to increase sponsorship revenue.
  • Work closely with development and external relations teams to align sponsorship and fundraising efforts.
Leadership & Strategic Planning
  • Provide leadership and supervision to external operations staff, including marketing, communications, and community relations teams.
  • Develop and manage budgets for external operations functions.
  • Establish measurable goals and performance metrics to evaluate success.
  • Collaborate with internal departments to align external operations strategies with overall athletics and university goals.

Other duties as assigned.

Required Education/Experience
  • Bachelor’s degree in Sports Management, Communications, Marketing, or related field.
  • Five (5) years of progressive experience in athletics administration, media relations, marketing, or external operations.
  • Demonstrated leadership experience in collegiate athletics or professional sports environment.
  • May accept a combination of education and experience.
Preferred Education/Experience
  • Master’s degree in a related field.
  • Experience working within NCAA Division II athletics.
  • Knowledge of Name, Image, and Likeness (NIL) implications and partnerships.
  • Familiarity with digital media platforms, design platforms, ticketing and CRM systems.
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