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Associate Publicist Jobs (NOW HIRING)

Who are we? J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world ...

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Associate Publicist information

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$89K

How much do associate publicist jobs pay per year?

As of Sep 3, 2026, the average yearly pay for associate publicist in the United States is $53,458.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $60,000.00 per year, depending on experience, location, and employer.

What is an associate publicist?

Associate Publicists are entry- or mid-level professionals who support public relations campaigns, manage media outreach, and help promote clients or brands. They assist more senior publicists by drafting press materials, coordinating events, pitching stories to media outlets, and monitoring coverage. Their role involves building relationships with journalists, tracking publicity efforts, and ensuring the smooth execution of PR strategies. This position is often a stepping stone toward more senior roles in public relations.

What are some typical challenges an associate publicist may face when managing multiple client campaigns simultaneously?

Associate Publicists often juggle several client campaigns at once, which can present challenges such as prioritizing tasks, coordinating deadlines, and ensuring consistent messaging across various media channels. Time management and organization are essential, as you'll frequently switch between writing press releases, pitching stories to journalists, and monitoring media coverage. Regular team meetings and close collaboration with senior publicists and clients help ensure alignment and successful campaign execution, but adapting quickly to changing client needs and media opportunities is a common part of the role.

What are the key skills and qualifications needed to thrive as an associate publicist, and why are they important?

To thrive as an Associate Publicist, you need strong written and verbal communication skills, media relations experience, and typically a degree in public relations, communications, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is often required. Outstanding organization, adaptability, and relationship-building abilities set candidates apart in this role. These skills are crucial for effectively promoting clients, managing public perception, and navigating the fast-paced demands of the publicity industry.

What is the difference between Associate Publicist vs Publicist?

AspectAssociate PublicistPublicist
CredentialsBachelor's degree in communications, PR, or related fieldSimilar educational background, often with more experience
Work EnvironmentEntry-level, supporting senior staff in PR campaignsMore independent roles, managing client accounts and media relations
ResponsibilitiesAssisting with press releases, media outreach, and event coordinationDeveloping PR strategies, handling media inquiries, and client communication

The main difference between an Associate Publicist and a Publicist lies in experience and responsibility level. An Associate Publicist typically supports senior staff with foundational tasks, while a Publicist manages more complex campaigns and client relationships. Both roles require similar educational backgrounds and work environments, but the Publicist role involves greater independence and strategic planning.

How much do associate publicists get paid?

Associate publicists typically earn a median annual salary of around $40,000 to $55,000, depending on experience, location, and industry. Entry-level positions may start lower, while those with more experience or working in larger markets can earn higher salaries, often supplemented with benefits and opportunities for advancement.

What cities are hiring for Associate Publicist jobs?

Cities with the most Associate Publicist job openings:

What are the most commonly searched types of Publicist jobs?

The most popular types of Publicist jobs are:

What states have the most Associate Publicist jobs?

States with the most job openings for Associate Publicist jobs include:

Infographic showing various Associate Publicist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 28% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $53,458 per year, or $25.7 per hour.

Senior Publicist

J/PR

San Diego, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 8 days ago


Job description

Who are we?
J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Iconic Luxury Hotels and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We're passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.
Forbes said "These are the Women Dictating Where You're Traveling," and Inc. Magazine featured J/PR in an article titled, "How Two Millennial-ish Women Built a PR Powerhouse." This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain's Best Places to Work (to name a few).
At J/PR, we're incredibly intentional about our company culture, and we wholeheartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training, and retreats, along with a connected company culture.
The Role
You are seasoned in media relations, the client go-to, and are starting to work on account strategy when not flawlessly executing a FAM or Media Mission. You play a crucial role in not just delivering big hits, features, and profile stories for clients, but also begin taking a bigger role in helping Account Leads manage the team and leading in-person client-facing interactions. At this stage, the ideal person has solid media relationships in place (in both regional and national markets), meets with media regularly, and is constantly concepting pitch angles based on sound research to get media engaged and excited. In this role, the ideal candidate will take proactive ownership, overseeing the strategy for media relations-focused tasks, looking at accounts holistically to understand what is needed, and then jumping in for team members at all levels to help / alleviate where needed.
Duties and Responsibilities
Account + Client Management
  • Day-to-day client go-to
  • Proactive approach to managing client needs/expectations
  • Lead portions of client calls
  • May lead smaller accounts with senior leadership oversight
  • Assist with strategy, planning, implementation and evaluation of PR activities
  • Creative brainstorming, program and pitch development
  • Build relationships with destinations, CVBs and offices of tourism in the markets that serve your clients

Media and Influencer Relations
  • Have a wide range of go-to media contacts making you (and your clients) look like a star as you secure top-tier national press and features
  • Proactive media relations (pitching, organizing media/influencer visits, reviewing & approving media lists) is very much the focus of your day-to-day
  • Regularly dig into newspapers, magazines, broadcasts, blogs, and digital pieces to find new angles, new editors, and new contributors to create new relationships
  • Organize pitch priorities; assign and oversee the progress of pitches to team members with the support of account leadership
  • Regularly coordinate in-person media meetings with journalists on location
  • Secure and host media and influencers on press trips, media appointments, and events

Team Leadership
  • Oversee the workflow of junior team members
  • Begin to plan 90-day and annual plans to impact client goals and KPI's
  • Regularly lead the junior team through projects to make check marks against goals and KPI's

Industry / J/PR
  • You confidently secure meetings with relevant brands that may impact your clients' goals
  • There is an organization or two you've become attached to outside the office where you're networking and creating unique connections
  • You seek out opportunities for learning by attending conferences, workshops, and events on behalf of the agency
  • Attend conferences, workshops, and events on behalf of the agency

Other
  • And other tasks, projects, or duties as required

Experience
  • College Degree or comparable experience required
  • At least 4-6 years of public relations experience in travel, hospitality, tourism, culinary restaurant and/or consumer lifestyle arenas
  • Must have stellar hotel, restaurant, and media references
  • Must have strong and proven relationships with local, regional, and national media contacts

Requirements
  • Ability to travel for client needs
  • Excellent computer skills, including Word, Excel and PowerPoint in a Microsoft Windows environment
  • Excellent oral and written communication skills
  • Excellent interpersonal skills, experience in a hospitality environment is a plus
  • Excellent time management and organizational skills
  • Must be able to identify and resolve problems in a timely manner
  • Strong knowledge of media and news cycles
  • Ability to thrive in a deadline-driven environment
  • Strong understanding of Facebook, Twitter and Instagram
  • Strong understanding of Influencer relations and engagement
  • Polished and professional demeanor
  • Must have a valid passport for international travel

Benefits
J/PR offers a competitive benefits package, including:
  • Competitive base salary: $70,000- $73,000, commensurate with experience
  • Commission opportunities
  • Year-end discretionary bonus
  • Monthly Cell Phone Stipend
  • Company contributions to medical, dental, and vision insurance premiums
  • 401K with employer match
  • Accrued PTO
  • Birthday PTO
  • Flexible Release Fridays
  • Hotel trade with our world-class clients (complimentary stays across our entire portfolio)
  • Hybrid office schedule (2-3 days in office)
  • Corporate ClassPass discounts
  • Pet insurance discounts
  • Milestone gifts at 1, 5, and 10 years
  • Annual holiday and summer parties, plus regular socials
  • Ongoing training and development opportunities

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
J Public Relations strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
J Public Relations recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J Public Relations may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
Applicants for employment must possess work authorization for the country in which they are applying, which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
J Public Relations (J/PR) and 20Two Studio (Studio) strongly support equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
J/PR and Studio recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J/PR and Studio may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting, and search firms.