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Associate Edtech Marketing Jobs in Virginia (NOW HIRING)

ISTE+ASCD

Industry Sr. Account Manager

Arlington, VA · On-site

$80K - $85K/yr

Communication & Marketing Collaboration * Communicate account needs to the content team and other ... Knowledge of the K-12, higher education, and EdTech landscape, including current industry trends ...

ISTE+ASCD

Industry Sr. Account Manager

Arlington, VA · On-site

$80K - $85K/yr

Communication & Marketing Collaboration * Communicate account needs to the content team and other ... Knowledge of the K-12, higher education, and EdTech landscape, including current industry trends ...

ISTE+ASCD

Industry Sr. Account Manager

Arlington, VA · On-site

$80K - $85K/yr

Communication & Marketing Collaboration * Communicate account needs to the content team and other ... Knowledge of the K-12, higher education, and EdTech landscape, including current industry trends ...

All JobsAssociate Edtech Marketing JobsAssociate Edtech Marketing Jobs in Virginia

Associate Edtech Marketing information

What is an associate Edtech Marketing?

Associate Edtech Marketing professionals support the promotion and outreach efforts for educational technology products and services. Their responsibilities often include assisting with digital marketing campaigns, managing social media channels, coordinating events or webinars, and analyzing market trends. They collaborate closely with sales, product, and content teams to help communicate the value of edtech solutions to schools, educators, and learners. This entry-level role is ideal for those interested in both marketing and educational technology, offering opportunities to gain skills in both fields.

What does an associate Edtech Marketing do?

As an Associate Edtech Marketing professional, your daily tasks often include supporting campaign execution, creating and scheduling digital content, conducting market research, and analyzing campaign performance metrics. You may collaborate closely with product managers, designers, and sales teams to align marketing efforts with product goals. Additionally, you might assist in managing social media channels, preparing promotional materials, and coordinating webinars or virtual events. The role offers a dynamic environment where multitasking and strong communication skills are essential.

What are the key skills and qualifications needed to thrive as an associate Edtech Marketing?

To thrive as an Associate Edtech Marketing professional, you need a solid understanding of digital marketing principles, content creation, and market research, often supported by a degree in marketing, communications, or a related field. Familiarity with marketing automation platforms, social media management tools, and analytics systems—such as HubSpot, Hootsuite, and Google Analytics—is typically required. Strong communication, creativity, and adaptability help you engage educational audiences and collaborate effectively with cross-functional teams. These skills are essential for creating compelling campaigns, measuring their impact, and driving growth in the competitive Edtech industry.

What are the most commonly searched types of Edtech Marketing jobs in Virginia?

The most popular types of Edtech Marketing jobs in Virginia are:

What job categories do people searching Associate Edtech Marketing jobs in Virginia look for?

The top searched job categories for Associate Edtech Marketing jobs in Virginia are:

Associate Edtech Marketing jobs near you
Infographic showing various Associate Edtech Marketing job openings in Virginia as of September 2026, with employment types broken down into 1% As Needed, 68% Full Time, 28% Part Time, 1% Temporary, 1% Contract, and 1% Nights. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.

Sr. Marketing Manager, Digital Products & Professional Learning

Arlington, VA • On-site

ISTE+ASCD
See more jobs at ISTE+ASCDexternal

$90K - $95K/yr

Full-time

Posted 24 days ago

Key responsibilities

  • Coordinate with the Senior Director, Product Marketing on the development of the overall marketing strategy for professional development products and services.

  • Plan and implement creative, go-to-market strategies and integrated marketing plans across various channels.

  • Analyze and report on marketing activities, campaign effectiveness, and customer engagement to refine strategies and tactics.

Job description

POSITION SUMMARY
The Sr. Marketing Manager, Digital Products and Professional Learning is responsible for spearheading marketing efforts to drive revenue for ASCD and ISTE's digital platforms and Professional Learning Product Portfolio. This role demands a solid blend of marketing skills and experience, including product marketing, lead generation and demand generation, go-to-market strategies, content marketing, email marketing, social media marketing, as well as marketing analytics. Experience with software-as-a-service is highly preferred.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
  • Coordinate with the Senior Director, Product Marketing on the development of the overall marketing strategy for professional development products and services.
  • Plan and implement creative, go-to-market strategies and integrated marketing plans across various channels.
  • Collaborate closely with digital marketing counterparts to execute multi-channel marketing campaigns.
  • Partner with Sales leaders to develop training programs and customer-facing sales materials.
  • Conduct market analysis for professional learning products and services.
  • Create upsell and cross-sell opportunities in coordination with relevant stakeholders.
  • Analyze and report on marketing activities, campaign effectiveness, and customer engagement to refine strategies and tactics.
  • Optimize product positioning for different market segments based on web analytics and customer feedback.
  • Draft key messaging to strategically position and promote the Professional Development Product portfolio.
  • Assist in staffing ISTE+ASCD exhibit booths at conferences, promoting products and engaging with customers.

Salary: $90,000-$95,000
PRIORITY WILL BE PROVIDED TO CANDIDATES LIVING IN THE DC METRO AREA (MD, DC, or Northern VA);you will be REQUIRED to come into the Arlington, VA office one day per week.
Knowledge
  • A four-year college degree in marketing or a related field is preferred.
  • Knowledge of product marketing, advertising, communications, direct mail, digital marketing, and marketing metrics. Familiarity with database marketing is useful.
  • Required background in the education field and strong preference for experience in the K-12 EdTech market.

Skills and Abilities
  • Strong communication and collaboration skills.
  • Strong presentation skills.
  • Excellent project management skills, capable of managing multiple projects simultaneously.
  • Well versed in using Microsoft Office tools, internet browsers, and web-based office applications for collaboration and project management.
  • Ability to analyze campaign data and use it to inform strategy.

Experience
  • 7 or more years of relevant work experience in creating and measuring product marketing campaigns, developing promotional materials, and content marketing.

WORK ENVIRONMENT
  • Normal demands associated with a deadline-driven office environment.
  • The noise level is generally quiet to moderate.
  • Daily contact with external customers, vendors, colleagues, associates, supervisors, and staff at all levels of the organization.

PHYSICAL DEMANDS
  • Ability to remain at a desk for extended periods of time.
  • Ability to communicate and exchange information with others.
  • Ability to move about to coordinate work in areas of varying heights.
  • Ability to perceive and inspect records in a document management system.
  • Ability to operate general office equipment.
  • Ability to travel to off-site meetings.
  • Ability to lift, carry, move, or position objects weighing up to 10 pounds.

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