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Marketing Automation Manager

Raleigh, NC · On-site

... * Assist with marketing technology stack enhancements, including requirements gathering, testing ... marketing automation platforms. * Advanced proficiency with Marketo and Salesforce is required.

Long Finch Technologies

$60K - $81K/yr

We are seeking a detail-oriented Marketing Automation / Martech Specialist with 2-4 years of ... documentation. * Assist with building and maintaining customer journey templates and ...

Long Finch Technologies

NC · On-site

$60K - $82K/yr

We are seeking a detail-oriented Marketing Automation / Martech Specialist with 2-4 years of ... documentation. * Assist with building and maintaining customer journey templates and ...

Long Finch Technologies

$58K - $79K/yr

We are seeking a detail-oriented Marketing Automation / Martech Specialist with 2-4 years of ... documentation. * Assist with building and maintaining customer journey templates and ...

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Marketing Automation / Martech Specialist

Wilders Grove, NC • On-site

Long Finch Technologies
IT Services • 51 - 200 employees
Learn more about Long Finch Technologiesexternal

$60K - $81K/yr

Full-time

This job post has expired 2 days ago. Applications are no longer accepted.

Job description

We are seeking a detail-oriented Marketing Automation / Martech Specialist with 2–4 years of experience in marketing automation, Martech operations, or CRM execution. The ideal candidate will have hands-on experience with Cordial, strong knowledge of audience segmentation and campaign execution, and the ability to work with marketing, data, and technology teams.

Key Responsibilities
  • Support the design and documentation of audience segmentation logic in partnership with data teams.
  • Run basic SQL queries in Snowflake to validate audience counts, troubleshoot data issues, and ensure targeting accuracy.
  • Build and configure modular email templates, including Cordial Sculpt blocks, reusable components, and dynamic personalization.
  • Translate marketing business requirements into structured technical requirements and workflow documentation.
  • Assist with building and maintaining customer journey templates and personalization frameworks for lifecycle campaigns such as Welcome, Post-Purchase, and Reactivation.
  • Support campaign execution, QA, testing, and troubleshooting.
  • Partner with IT and Data teams to validate integrations, triggers, data feeds, and data quality.
  • Document processes, workflows, and best practices to improve platform adoption.
  • Support Martech platform transitions and contribute to process improvements.
  • Collaborate with Brand, Marketing, Data, and Technology teams to deliver effective campaigns.
Required Skills & Qualifications
  • 2–4 years of experience in Marketing Automation, Martech Operations, CRM, or related areas.
  • Hands-on experience with Cordial is required.
  • Strong understanding of audience segmentation and targeting logic.
  • Working knowledge of SQL and experience querying Snowflake.
  • Experience with campaign execution, QA, personalization, and journey management.
  • Strong documentation and process-management skills.
  • Ability to translate marketing requirements into actionable technical and data requirements.
  • Excellent communication and cross-functional collaboration skills.
  • Detail-oriented, proactive, adaptable, and comfortable learning new platforms and processes quickly.

Apply