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Assistant Content Optimization Jobs in Rochester, NY

Lovingly

SEO Generalist

Hopewell, NY · On-site

Emerging AI assistants and answer engines This is not a narrow "SEO specialist" role focused on one ... Landing pages, metadata, content updates, basic technical hygiene * Online Business Coaches

Nextiny

Entry Level Digital Marketer

Rochester, NY · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Rochester, NY

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Geneseo, NY · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Geneseo, NY

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

... are leading. * Assist in post analysis of product or service marketing campaigns, documenting ... Plan, manage, and write content for email marketing programs within Salesforce Marketing Cloud for ...

Windstream

Student Intern-Nonexempt

Rochester, NY · On-site

$15 - $20/hr

This position will assist in communicating and reporting intelligence and analysis to senior ... optimization, and content management systems. * Strong technology skills and the ability to learn ...

Park Grove Realty

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet ... Oversee the company's social media strategy, content direction, and performance objectives to ...

Park Grove Realty LLC

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet ... Oversee the company's social media strategy, content direction, and performance objectives to ...

Park Grove Realty

Marketing Manager

Rochester, NY · Hybrid

$65K - $80K/yr

Direct digital marketing efforts including website management, SEO/SEM initiatives, internet ... Oversee the company's social media strategy, content direction, and performance objectives to ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

$25K - $50K/mo

Brand Awareness Strategy : Assist in developing a strategy for ongoing brand awareness to support ... CRO: Partner closely with other members of the digital marketing team to ensure that content and ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

Brand Awareness Strategy : Assist in developing a strategy for ongoing brand awareness to support ... CRO: Partner closely with other members of the digital marketing team to ensure that content and ...

All JobsContent Optimization JobsAssistant Content Optimization JobsAssistant Content Optimization Jobs in Rochester, NY

Assistant Content Optimization information

See Rochester, NY salary details

$10

$22

$43

How much do assistant content optimization jobs pay per hour?

As of Aug 5, 2026, the average hourly pay for assistant content optimization in Rochester, NY is $22.71, according to ZipRecruiter salary data. Most workers in this role earn between $17.07 and $24.42 per hour, depending on experience, location, and employer.

What does an assistant content optimization do?

An Assistant Content Optimization works to improve the quality, visibility, and performance of digital content on websites or social media. Their responsibilities typically include analyzing content for SEO, suggesting keyword optimizations, updating existing articles, and monitoring content performance metrics. They often collaborate with content creators, editors, and marketing teams to ensure that content aligns with business goals and audience interests. This role is crucial for increasing organic traffic and enhancing user engagement through targeted content strategies.

How does an assistant content optimization role typically collaborate with writers and SEO specialists?

Assistant Content Optimization professionals often work closely with writers to review and refine content for clarity, engagement, and alignment with SEO best practices. They provide feedback on keyword usage, meta descriptions, and overall structure to ensure content performs well in search engines. Additionally, they collaborate with SEO specialists to analyze content performance metrics and suggest improvements. Regular communication and teamwork are essential, as this role acts as a bridge between creative and technical teams to deliver optimized, high-quality content.

What are the key skills and qualifications needed to thrive as an assistant content optimization specialist, and why are they important?

To thrive as an Assistant Content Optimization Specialist, you need a solid understanding of SEO principles, content editing, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and content management systems (CMS) is typically required. Strong attention to detail, communication, and adaptability help you excel when collaborating with teams and optimizing content for diverse audiences. These skills ensure content is effectively optimized to drive traffic, engagement, and achieve business objectives.
What are popular job titles related to Assistant Content Optimization jobs in Rochester, NY? For Assistant Content Optimization jobs in Rochester, NY, the most frequently searched job titles are:
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Assistant Content Optimization jobs near you

SEO Generalist

Lovingly

Hopewell, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 25 days ago

Job description

About Lovingly
Lovingly helps independent florists win in their local markets while building a consumer brand that customers love returning to. We operate at the intersection of local commerce, technology, and emotionally meaningful moments.
We're building systems, not one-off campaigns - and we use AI as a core part of how we operate, not as a buzzword.
Role Summary
We're looking for an SEO Generalist who can own how Lovingly - and our florist partners - show up across search:
  • Local (maps, packs, listings)
  • Web (partner sites + lovingly.com)
  • Emerging AI assistants and answer engines

This is not a narrow "SEO specialist" role focused on one site or one channel. You'll define standards, drive execution through others, and personally ship work that moves the numbers.
You won't be fighting to convince people SEO matters. You'll be designing and running the system that proves it.
Requirements
What You'll Own
Outcomes
  • Organic visibility and traffic growth for:
    • Priority partner florist sites
    • lovingly.com
    • Local search surfaces (GMB/GBP, maps, local packs)
  • SEO-driven lift in first orders and GMV for target partner cohorts and key lovingly.com journeys
  • Solid technical and local SEO hygiene across high-priority accounts and core lovingly.com sections

System & Standards
  • Create and maintain the SEO playbook for:
    • Partner sites
    • lovingly.com
    • Local search (GBP, listings, basic citations)
  • Define non-negotiable standards for:
    • On-page elements (titles, meta, headings, content blocks)
    • Technical basics (indexation, redirects, robots, sitemaps)
    • Tracking and analytics tied to SEO initiatives

Routing & Delegation
You'll direct (not manage) SEO work done by:
  • Digital Marketing Specialists
    • Landing pages, metadata, content updates, basic technical hygiene
  • Online Business Coaches
    • Google Business Profiles, local listing hygiene, simple on-site updates driven through shop conversations

You own the standards, priorities, and acceptance criteria. They help you scale execution.
What You'll Do (Day-to-Day)
  • Run targeted SEO audits on priority partner sites and key lovingly.com surfaces
  • Translate audits into:
    • Clear task lists for Digital Marketing Specialists
    • Simple, action-ready checklists for Online Business Coaches
    • Well-defined tickets for Engineering via product/COO when technical changes are needed
  • Design and maintain templates for:
    • Local and store pages
    • Core landing pages and collections
    • High-intent SEO surfaces on lovingly.com
  • Own local SEO hygiene for top partners:
    • GBP category and content setup
    • NAP consistency and basic citations
    • URL + UTM standards for tracking
  • Set up and maintain SEO reporting across:
    • GA4, Search Console, and core dashboards
    • Partner-level scorecards where applicable
  • Use AI tools as a default part of your workflow to:
    • Draft and refine copy at scale
    • Generate briefs, QA checklists, and variant tests
    • Analyze search trends, logs, and performance patterns
  • Experiment with answer engine / AI assistant visibility (ChatGPT, Claude, etc.) and turn learnings into practical tests for Lovingly and our partners

How You'll Work With Others
COO & Marketing Leadership
  • Align on which partners, markets, and lovingly.com surfaces matter most
  • Prioritize where you personally go deep vs. where Specialists/Coaches execute under your standards

Digital Marketing Specialists
  • Provide clear briefs, templates, and definitions of "done" for SEO-related work
  • Review and approve SEO-critical changes before they ship

Online Business Coaches
  • Equip them with simple, actionable SEO checklists for florists
  • Turn field conversations into real improvements in listings and onsite content

Engineering & Product
  • Create clear, concise technical SEO requests
  • Validate implementations when they go live and ensure tracking remains clean

You'll Thrive in This Role If You...
  • Have strong, hands-on SEO experience with clear wins (bonus: multi-site or platform experience)
  • Operate with a current understanding of SEO (2025-level thinking, not 2018 playbooks)
  • Are deeply curious about how SEO interacts with AI assistants and answer engines
  • Are comfortable owning both strategy and execution - you can design systems and do the work
  • Use AI and analytics tools as a core part of your process, not an afterthought
  • Can create clarity from ambiguity and move work forward without waiting for perfect specs
  • Are able to clearly communicate:
    • What you're doing
    • Why it matters
    • What you're seeing in the data

This Role Is Probably Not a Fit If...
  • You need detailed step-by-step direction to feel confident shipping work
  • You prefer a narrow scope (e.g., "just content" or "just technical audits")
  • You're attached to older SEO playbooks and not actively tracking changing SERPs and AI behavior
  • You're looking for a pure strategy role or need direct reports to feel effective

Role Structure
  • Role type: Individual contributor
  • Reports to: COO
  • Location: Hybrid - regular in-person collaboration in our Hudson Valley office (Hopewell, NY) with flexibility for remote deep work days

Benefits
Compensation Bands
  • Level 1: $75K-$110K + potential bonus/stipend
  • Level 2: $110K-$150K + potential bonus/stipend
  • Level 3: $150K-$200K + larger potential bonus/stipend tied to impact

Level determined by demonstrated cross-domain impact and AI implementation capability
Benefits & Work Environment
  • Health & Wellness: Comprehensive health insurance, dental, vision
  • Time Off: 22 days PTO + holidays + 4 Floating holidays
  • Retirement: 401(k) with company match up to 3%
  • Equipment: Latest Mac laptop

Work Location: Hybrid model - we don't care where you live as long as you can get to our Hopewell Junction, NY office for collaboration and strategic sessions
How to Apply
Apply directly through Workable with your resume and a brief note including:
  • One SEO project you're proud of
  • The levers you pulled (technical, content, local, etc.)
  • The measurable impact it had

If you're energized by the idea of architecting how an entire ecosystem wins in search - across local, web, and AI assistants - we'd love to hear from you.

Apply